Research and Markets (http://www.researchandmarkets.com/research/f60db4/senior_technology) has announced the addition of the "Senior Technology Users Profile Report" report to their offering.
Many seniors of today were the earliest adopters of technology, and have been actively using tech products for decades. The Senior Technology Users Profile Report examines the dynamic environment of these technology users to give you the facts that you need for today’s technology market. The total size of the seniors market presents a growing market opportunity for technology companies. However, this does not mean that seniors are a clear-cut segment.
Now a single report gathers survey results from a large representative sample of over 3,400 households on the habits and plans for use of technology by seniors. We’ve asked the key questions, so you can see precise and actual information on senior household attitudes, usage, what they’re buying and planning to buy. No speculations or predictions, just solid information.
The Senior Technology Users Profile Report is built on the strength of Technology User Profile, conducted continuously since 1983 providing a rich, comprehensive examination of the key aspects of seniors usage across the complete spectrum of socio-economic environments. For the Senior Technology Users Profile Report, our experienced team draws on this year’s profile as well as prior year’s results to select the key research you need for a high level, yet detailed look at technology purchases, usage and plans.
Using this report will give you the confidence of solid and meaningful research, drawn from a current and complete range of real world users. Be sure that it’s the most effective way to get the kind of analysis you need, concise and focused.
This report contains comprehensive data drawn from the longest running, most comprehensive full-market study of technology usage, Technology User Profile.
In the Senior Technology Users Report, you will find details on buying habits, usage, demographics and market size. You will be able to gain insight to key questions such as:
-What kind of technology products do seniors tend to use?
-What consumer electronics (cell phones, DVD players, etc.) do seniors have? What are they planning to buy?
-What is the size of the market?
-What are preferences and demands for products and services in households with senior computer user?
-How fast are different technology products being adopted by seniors?
-What is the demographic landscape?
Answers to these questions and more are available in the Technology User Profile — Senior Technology Users Profile Report. Each finding is presented in comprehensive tables. The complete, 75+ page report is available electronically.
Key Topics Covered:
Households Home/Family
Seniors in Home PC Households 2004
Annual Household Income
Household Highest Education Level
Household Composition
User Age/Gender Groups in Household
Size of Household
Employment Status of Household Adults
Respondent's Occupational Summary
Respondent's Industry Summary
Type of Dwelling
Home Ownership
Market Size-MSA
Geographic Division
State
Consumer Electronics Used
Consumer Electronics Plan to Buy within Next 12 Months
Peripheral Products Used with PC
Peripherals Plan to Buy within Next 12 Months
Lifecycle
Hold Off on Buying Products Until Prices Come Down
Purchase of Electronic Products Affects Buying Other Products
We Feel Like We Can't Keep Up With Current Events
We Always Talk To Friends/Colleagues About Their Experiences With Products Before We Buy
We Are Worried About Someone Tracking What We Do On The Internet
We Will Try Out A New Technology Even Before We Are Sure We'll Really Need It
Recently, We Are Getting More Unwanted Email Than We Like
It Is Essential To Keep Up With The Latest Technology Products And Services
Most Times, Staying With The Tried And True Methods Pays Off Better Than Trying Every New Invention
We Don't Have Much Experience In Purchasing Electronic Products
We Actively Seek Out New Tools And Technologies Before They Are Well Known
Actively Seeks Out New Tools and Technologies Before Well Known
TECHii Segment
Households Home/Family Title
Seniors in Home PC Households 2003
Annual Household Income
Household Highest Education Level
Marital Status
User Age/Gender Groups in Household
Size of Household
Employment Status of Household Adults
Occupation of Panel Member
Respondent's Industry Summary
Type of Dwelling
Home Ownership
Population Density/Degree of Urbanization
Geographic Division
State
Consumer Electronics Used
Consumer Electronics Plan to Use
Peripheral Products Used with PC
Peripherals Plan to Use
Appendix
Guide to Technology User Profile Information
Methodology
Screener
Questionnaire
Code Lists
Product Mentioned:
WebTV, MSN TV
Companies Mentioned:
- Apple
- Barnes & Noble
- Borders
- Dell
- Gateway
- Microsoft
- Starbucks
- Target
- Wal-Mart
For more information visit http://www.researchandmarkets.com/research/f60db4/senior_technology
Contacts:
Laura Wood, Senior Manager
Fax from USA:
646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com
