SUPERFEET Selects Integrated Avalara and Exact Software Sales Tax Solution

Avalara (www.avalara.com), the leading provider of sales, use and VAT tax automation solutions for small and mid-sized businesses, today announced that customer SUPERFEET is improving productivity using Avalaras AvaTax and Exacts Macola ES solution. AvaTax software allows SUPERFEET to instantly and accurately calculate sales taxes across multiple jurisdictions.

SUPERFEET, one of the worlds leading insole manufacturers and distributors, is the first Exact Software customer to benefit from the recently-announced alliance between Avalara and Exact Software. With its multinational network of distributors throughout North America, Europe, Japan and Australia, SUPERFEET relies on the integration of Exact Macola ES and Avalara AvaTax to automate their sales and use tax compliancy. The result is a dramatic improvement in overall productivity, as the integration eliminates the problems caused by multiple tax jurisdictions.

After an extensive review of transactional tax services, AvaTax and Macola ES emerged as a cost effective solution to manage our complex taxing issues, said Lynette Ziegler, VP Operations of SUPERFEET Worldwide, Inc. This solution, supported by both Avalara and Exact Softwares knowledgeable training staff, has simplified our tax process to the point that it is a competitive advantage for our company. The straightforward set-up and behind-the-scenes calculations enable our employees to spend their time on critical tasks, rather than worrying about different sales taxes in various states.

AvaTax truly is the only solution addressing the sales and use tax complexities businesses like SUPERFEET face everyday, said Scott McFarlane, chief executive officer of Avalara. Combining our strengths with Exact Softwares business applications, we can provide fully integrated, comprehensive, and cost-effective business solutions for thousands of Exact Software customers worldwide.

About AvaTax:

AvaTax is the market-leading Web-service-based sales tax solution for small and medium-sized businesses (SMB) that instantly and accurately calculates sales tax for clients and provides detailed, real-time reporting, and effortless returns and remittance. AvaTax seamlessly integrates with a multitude of SMB financial applications and serves more businesses than any other solution on the market today. Additionally, with AvaTax On-Demand, developers can integrate Avalaras sales tax Web service with any e-commerce, third party or custom-built solution.

About Avalara:

Headquartered on Bainbridge Island near Seattle, WA, Avalara is changing the sales and use tax landscape by delivering innovative and affordable solutions to small and medium businesses. Led by a team of industry experts in sales and use tax, and security and information technology, Avalara is focused on providing the easiest, most accurate and affordable way for businesses to address all their statutory sales and use tax requirements. Additional news and information are available at www.avalara.com.

About Exact Software:

Established in 1984, Exact Software is one of the worlds leading providers of business software solutions. Its integrated solutions comprise traditional enterprise resource planning (ERP) as well as related software solutions such as human resource management (HRM), customer relationship management (CRM), corporate performance management (CPM), project management and electronic workflow.

About SUPERFEET:

SUPERFEET Worldwide Inc. is the premium over-the-counter insole industrys leading designer and manufacturer. As the sports division of Northwest Podiatric Laboratory, SUPERFEET began designing and fabricating custom insoles in 1977. Their product line has since expanded to include Trim-to-Fit® and Easy-Fit® Premium Insoles designed for every type of sport and footwear.

SUPERFEET products have earned many accolades, and have been featured in numerous publications including the New York Times, InStyle, Sporting Goods Business, Ski Press, Performance Sports Retailer, Real Simple, Lucky, Backpacker, Running Intelligence, Footwear Intelligence, Shoe Retailing Today, and Open Air by USA Today. SUPERFEET currently distributes throughout North America, Europe, Australia and Asia.

Contacts:

MWW Group
Erica Chandler, 206-505-8351
echandler@mww.com

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