FusionOne Partners with Zed and RealGames to Power Mobile Content Portability

FusionOne, the leading provider of mobile phone content portability services, today announced partnerships with two new mobile content providers: Zed, the leading mobile content company worldwide in terms of revenue and geographical presence; and RealGames™, the casual games business unit for leading digital entertainment services company RealNetworks®, Inc. As a result, mobile phone subscribers can now seamlessly move downloaded applications from Zed and RealGames from one mobile device to another using FusionOne’s Handset Transfer Solution.

The Handset Transfer Solution, the only comprehensive service of its kind that includes the transfer of purchased mobile applications, enables mobile carriers to preserve and grow revenue streams derived from content sales by ensuring that when customers get a new phone their downloaded applications are transferred to the new handset.

Content providers can preserve and extend existing relationships with their subscriber customers regardless of a subscriber’s mobile device, and subscribers will no longer be inconvenienced by having to remember, rediscover and repurchase applications from their previous phone. Subscribers will be able to take their applications with them as they upgrade their devices.

“FusionOne’s solution eliminates the customer’s need to rediscover and repurchase their gaming content, making it easier for the consumer to enjoy their favorite mobile games from GameHouse.com and RealArcade,” said Sean Amann, GM of Global Publishing for RealGames.

“We are very pleased to partner with FusionOne’s Handset Transfer Solution,” said J Mays, Senior Director of Business Development at Zed. “Not only does it transfer existing applications and help maintain customer loyalty, but it can also strengthen our partners’ relationships by recommending new content based on their past purchase history.”

A recent survey of 4,000 mobile users by independent research house Coleman Parkes revealed that more than three quarters of them, seventy-eight percent (78%) are concerned about losing mobile content when upgrading their handsets. Ninety-six percent (96%) saw value in a service that could automatically transfer content from an old phone to a new one.

“Both of these content providers have a strong international presence that will be a great asset as we expand into the European market,” said Mohan Sadashiva, senior vice president of marketing for FusionOne. “These partnerships help us move closer to our goal of supporting mobile content portability services for all mobile content worldwide.”

Previously, FusionOne announced the availability of its Handset Transfer Solution and Network Address Book solutions to the European market.

About FusionOne

FusionOne is the established leader in mobile content portability, helping mobile subscribers transfer their content between mobile devices and sharing their content with popular internet applications—anytime, anywhere. FusionOne pioneered mobile phone content transfer and its products, including Handset Transfer Solution and Network Address Book, currently support millions of subscribers on many major carriers worldwide. Founded in 1998, FusionOne is headquartered in San Jose, California with additional offices in Tallinn, Estonia. For more information, visit www.fusionone.com.

About RealNetworks

RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system and mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody® digital music service, which delivers more than 1 billion songs per year; RealArcade®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company.

About Zed

Zed develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 54 countries, including Europe's largest markets, USA and China and holds agreements with 130 wireless operators all over the world. For more information visit: www.zed.com.

FusionOne is a registered trademark of FusionOne, Inc. RealGames and RealNetworks are trademarks or registered trademarks of RealNetworks, Inc. All other product, service and company names are trademarks, registered trademarks or service marks of their respective owners.