GumGum Adds B5Media, DailyFill To Its Image-Licensing Network

Image-licensing network GumGum is growing by leaps and bounds. Measured as an advertising network, it is now a Quantcast Top 100 site , reaching 13.7 million people in the U.S. and 23.5 million worldwide. More than 1,000 Web publishers are licensing images through GumGum, which allows them to pay based on how many people see the image or use them for free with embedded advertising. Today, GumGum is adding blog network B5Media and gossip site DailyFill to its customer list. They join Glam Media , MTV, and Gawker. Sites that rely on celebrity pics particularly like GumGum's model.