Attention Kmart Shoppers: Your Social Elements Are On Aisle 3

When it comes to the web, one name that doesn't exactly jump out at you is Sears Holdings Corporation (SHC). Certainly, you might think that during a economic downtime, the parent company of Sears and Kmart has more pressing things to worry about than social networking. But it is thinking about them. And tomorrow, it's launching a couple sites to prove it. MySears and MyKmart were built to foster a community around the long tradition of shopping at those retailers. The idea being that this community would not only be interested in buying things, but would be interested in rating items, having discussions about items and giving feedback to the company itself. Perhaps if you got users to interact and form this community, eventually they'll keep coming back to Sears or Kmart to do their shopping, was the thought. And after over a year of testing, it seems to be working pretty well.