Widgetizing The Web: Widgetbox Hits 500 Million Impressions A Month

Widgets were all the rage last year. And the trend seems to be growing. Widgetbox, a widget creation and distribution platform, is reporting 500 impressions worldwide in the past month, according to Quantcast. Widgetbox says that the vast majority of activity exists across hundreds of thousands of publishers who embed the widgets in blogs each month and through partners who integrate Widgetbox's widget galleries. That being said, Widgetbox is still behind other widget makers in the space, including competitor RockYou, which had 9.5 billion impressions in the past month, according to Quantcast. Clearspring also seems to have more of a reach than Widgetbox, but we don't have the comparable Quantcast numbers. Clearspring's widgets had 520 million unique visitors in April of 2009, according to comScore.