Bing Gains Some Search Share (From Yahoo)

All the fuss about Microsoft finally posing a credible challenge to Google with Bing, its new search engine, misses the real primary target of Microsoft's search efforts: Yahoo. Microsoft knows it can't unseat Google anytime soon, but it does have a fighting chance of taking down Yahoo to soften it for an acquisition or simply take over the No. 2 spot in search. Even that day is still a long ways away, with Yahoo commanding about twice as much search market share in the U.S. as Bing. But data from Bing's first full month after launch suggests that its initial share gains are coming out of Yahoo's hide, not Google's. ComScore released its June qSearch market share figures to Wall Street analysts last night (full table after the jump), and they show Bing making a modest 0.4 percent gain in search query volume to 8.4 percent, compared to May, 2009. ( Compete reported a 0.3 percent jump in search market share for Bing from May to June.)