Hulu’s Content Owners Are Missing A Major Opportunity This Summer

It's no secret that summer is the season of terrible television, when networks flock to broadcast cheap reality TV and game shows that actually will turn your brain into a slippery pile of goo. Granted, there are a few gems out there (particularly on the cable networks), but for the most part TV fans are out of luck during the dog days of summer. At least, that's the way things used to be. Earlier this week I had something of an epiphany. Hulu , with its mountains of movies and prime-time TV shows, is the perfect answer to the summer doldrums. I'm finally free to catch up on those shows that my friends have been talking about for years, or at least watch the first few episodes of a show to see if it's worth buying on iTunes or DVD. Eureka! Unfortunately, when I went to catch up on a few shows the other night, I fell prey to a problem that's nagged the site since it launched: content owners frequently impose bizarre restrictions on which content you're allowed to watch on Hulu. The number of episodes available for each show vary wildly, and serial dramas will sometimes only offer a smattering of episodes scattered across a season, which makes it impossible to follow the story line. Hulu does its best to explain the situation to users with messages like "We are able to run five trailing episodes of this series", but these bulletins don't do much to ameliorate the frustration and apparent lack of logic.