Businesses of all types are trying to figure out how to integrate the latest social media sensations into their marketing and communications materials. Pinterest, the latest social media darling that is enchanting users - mainly female - is now integrated right into the Uberflip platform.
Before Uberflip, marketers were often stuck with PDFs that simply did not allow for interactive features such as video embeds, analytics, and social media integrations. Now, they can easily convert their PDFs with Uberflip's cloud-based service, use simple drag-and-drop tools to create a flipbook with interactive enhancements, and ultimately distribute a device-optimized reading experience using HTML5 on tablets and smartphones, and Flash on desktop.
"Integrating with Facebook and Twitter is a must for most businesses since they need to be where their customers are," says Uberflip CEO Yoav Schwartz. "Now that Pinterest has become 'the next big thing' in social media, it was a natural addition to the Uberflip platform."
Pinterest, with more than 10 million users, is still a relative unknown for most marketers. Businesses of all types are trying to figure out they might leverage Pinterest to engage with existing customers and potential customers.
"More and more SMEs are recognizing the need to create marketing campaigns with a better one-to-one customer experience, and Uberflip's digital publishing service is a no-brainer for anyone looking to enhance their brochures, catalogs, newsletters, sales aids, or whatever content they already have," adds Schwartz. "For example, any company with an online flyer or brochure can now link products from that flipbook publication and create Pinterest pins, which in turn brings more awareness to their e-commerce offering."
Since re-launching under the Uberflip brand in March 2012, Uberflip has seen a considerable increase in users with the addition of a new 60-day free trial and $29.95 entry level price point.
"Uberflip allows marketers of all types to create stunning interactive content out of a document that was once a flat PDF," adds Schwartz. "Pinterest allows users to create visually-appealing pin-boards. There is a significant synergy between the two platforms with regards to emphasis on design and style."
Uberflip (http://www.uberflip.com), formerly Mygazines, makes it easy to enhance, distribute and track PDF content on tablets and other devices. Within minutes, documents are converted into page-turning experiences where leveraging links, video and social media integration is just the beginning. The Uberflip Application allows marketers, publishers and other content creators to meet all distribution, security, monetizing and tracking requirements for their content. Uberflip's solutions help companies save costs and make money through new marketing channels.
Clients and partners include Thompson Reuters, Dupont, Research in Motion, Grant Thornton, Minden Gross LLP, HP and Cornell University.
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