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Call Home Canada! Canadian Telco Player Partners With Budweiser to Launch Bud Phone, a Desktop Application That Turns Any Computer Into a FREE Phone Line

CAMBRIDGE, ONTARIO -- (Marketwire) -- 07/20/10 -- Editors note: There is a photo included with this Press Release.

Beginning this summer, Bud Phone will put an end to exorbitant phone line charges and long-distance fees by allowing Canadians to access a free computer-based phone line over which they can speak with family and friends across the country. Powered by, the brainchild of Cambridge, Ontario based- Fibernetics, Corp., this Voice Over IP (VOIP) service is aiming to accomplish what services like Skype and Vonage have yet been unable to do - provide a completely free, mobile alternative to the residential phone line.

"We're thrilled to partner with the Budweiser team and the creative team at Grip Limited to bring Bud Phone to Canadians," says and Fibernetics CEO Jody Schnarr. "This campaign is aimed at young Canadians, the decision-makers of tomorrow, who care about mobility, affordability and free communication access."

How Bud Phone works:

Available to Canadian users only, Bud Phone is activated by simply downloading a free softphone application. This application will turn any Mac or PC into a phone line equipped with a local, seven-digit phone number, fully enhanced voicemail service, follow-me capabilities, and VOIP 911 services. Users will then use this number to receive free calls no matter where they happen to be in the world and make free local and long distance calls to numerous cities across Canada.

Bud Phone allows Canadians to call home and stay connected regardless of their location. No matter if you're sipping coffee at a cafe in Paris, backpacking through Europe, visiting family in Victoria or unwinding on the beach in Grand Bend, you can receive and make calls from your laptop or netbook with the clarity and ease of a home phone line. "What we're aiming to do is take the 'home' out of 'home phone line' by offering a free service that will allow users to keep in touch while remaining mobile and flexible," says Chief Marketing Officer John Stix.

And, Stix points out, Bud Phone users are positioned to save upwards of five hundred dollars a year in phone services. "We're hoping to close the communication gap, allowing a generation of computer-savvy, interconnected youth to converse over the phone in real-time without having to be tied to any particular location or to the cost of a residential land-line."

Keeping with its growing focus on social media and viral marketing, Budweiser will launch the Bud Phone via its Facebook fan page, and through other social media channels for Budweiser. Canadian fans will have the opportunity to register to download Bud Phone for free, providing the Canadian beer favorite with an unprecedented opportunity to deliver value to its growing fan-base.

"The Budweiser brand is all about social engagement and connecting people. That makes the ideal partnership for us," explains Christine Hamilton, Associate Brand Manager, Budweiser. "We recognize that young people want to be in constant contact with one another and that they spend the majority of their time on the computer. Bud Phone meets their communication needs, turning their computer into a fully-functioning phone, and provides us with a way to give back to our fans and say thank you."

Land-Line Adoption Rates Decline as Gen Y Demand for Cell and VOIP Rises

Industry stats clearly support the argument that Gen Y is moving away from land-based phones toward mobile phones and VOIP. Young people are always on the move, and the increasing cost and hassle associated with starting and stopping home phone services is no longer feasible for this mobile demographic. According to Statistics Canada, even as early as 2008, Canadian households were moving away from traditional landline service as their sole means of voice-to-voice communication. In fact, less than one-quarter of all Canadian households in 2008 were using only traditional landline telephone services. And, this number has likely continued to decline.

With the dramatic increase in popularity of Skype, worldwide, Fibernetics saw an opportunity to improve upon traditional VOIP services for residential users in Canada, offering them a transportable and lasting phone number. The result is set to give Canadians the freedom to make and receive calls from their computer with the same great services and clarity of a residential phone line. "We hope to reinvent the traditional landline by offering unprecedented flexibility," says Stix.

About, by Fibernetics, is a completely free, media-based softphoneline application that allows users to convert their computer into a fully functioning home phone line. Unlike other VOIP solutions, users are assigned a real phone number that allows them to place and receive calls, make free of charge long distance calls to most cities within Canada, access enhanced voice mail, make a 911 call in an emergency, and forward their calls to another phone after the application is shut down. offers today's mobile consumer, traveler and virtual worker complete communications portability.

About Fibernetics

Fibernetics, headquartered in Cambridge, Ontario, is one of Canada's fastest growing telecommunications companies. Founded by Jody Schnarr, John Stix and Mike Brown in 2003, the company is a determined market-disruptor in the Canadian telecommunications industry, dedicated to changing the way people communicate, by aggressively offering telco functionality and pricing that Canadians have never seen before. Fibernetics is a CRTC approved Competitive Local Exchange Carrier (CLEC) with its own national infrastructure and delivers a full range of data and voice services for business. For more information about Fibernetics, visit our web site at

About Budweiser

Budweiser has been the King of Beers since 1876, and is brewed naturally using only the finest ingredients, without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. or

To view the photo included with this press release, please visit the following link:

John Stix
Chief Marketing Officer
+1 866 973 4237

Labatt Breweries Inc.
Catherine Pringle
+1 416 361 5247

Ignition - PR, Marketing & Communications
Ellyn Winters-Robinson
+1 519 624 2402

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