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It was announced today that, an interactive nationwide company dedicated to simplifying and enhancing the consumer recycling experience, has partnered with, a blog and informational site started by a concerned family to help other households reduce the amount of waste sent to landfills.

Based in Britain,, with its practical tips and candid personal anecdotes shared by the site’s creators, has grown dramatically, with an audience that extends well beyond British borders. Through the new partnership with, will be able to help simplify the recycling process for its American readers.

Via its mobile App, online resource and phone service, 1-800-Recycling provides information about recycling services and facilities to anyone, anywhere by zip code. Designed to make the recycling process easy and more accessible,’s widget will now also be a clickable icon on the site.

This week’s launch of the relationship is particularly timely as it immediately precedes’s annual “National Zero Waste Week,” taking place the week beginning September 6th, 2010. This year’s theme is ‘Cooking for Victory’ in response to recently revealed statistics that English households throw away 8.3 million tons of food and drink every year. challenges its readers to take a pledge to reduce food waste and share their activities on the blog.

“At we work to challenge the everyday consumer to take simple steps to reduce their waste contribution,” said Rachelle ‘Mrs. Green’ Strauss, Founder and Chief Blogger at “Our vision is ultimately for a zero waste UK – a country where we rethink our rubbish and start to view it as a resource rather than a waste product. It may sound like a challenging goal, but we believe it can be accomplished if approached step by step. A zero waste Britain is possible if more energy, money and care is put into education, innovative product design and recycling facilities. With recycling being such a significant part of our mission, it makes sense to be partnering with to help our American friends find responsible recyclers in their immediate areas.”

“We are extremely proud to be partnering with a the MyZeroWaste team,” said John Shegerian, Chairman and CEO of Electronic Recyclers International, the US’ leading recycler of electronics and e-waste, and parent company of “1-800-Recycling shares a common mission with MyZeroWaste – to provide our users with greater accessibility to a greener life. Our hats are off to Rachelle and her family and the down-to-earth way they have chronicled their own experiences – sharing what works and what doesn’t with their ever growing audience of readers. Through our new relationship, we will now be able to offer MyZeroWaste’s American followers with an easy way to recycle their unwanted items and keep them out of landfills.”

For more information on recycling needs, visit, or provides users with nationwide outreach to find recycling locations nearest to them (every zip code in the country is covered) for whatever it is they wish to recycle. Through its iPod App, website and 1-800-Recycling phone service, users are directed to responsible recyclers of electronics, tires, oil, paint, glass, plastic, wood, mattresses, carpet, junk – almost anything that can be recycled. Electronic Recyclers International (ERI), the nation’s leading recycler of electronics and e-waste, is the parent company of For more information on recycling needs, visit, or was designed to help individuals and families reduce the amount of waste sent to landfill. The site shows on a daily basis how its founders, an English family of three, are reducing their own landfill waste by highlighting the pitfalls and sharing mistakes and successes. MyZeroWaste aims to inspire and educate others to reduce their landfill waste as much as possible. They aim to show that a zero waste UK is achievable through practical, workable and realistic steps.


Paul Williams, 949-916-6880
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