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Lotus Bakeries Partners with Teach For America to Debut New Biscoff Gourmet Gift That Gives Back for the 2011 Holiday Season

Lotus Bakeries, makers of world-famous Biscoff cookies – Europe’s favorite cookie with coffee – announced today its partnership with Teach For America, a national corps of outstanding recent college graduates who dedicate two years to teaching in public schools. During the 2011 holiday season (from Oct. 1 – Dec. 31), Lotus Bakeries will donate 10 percent of sales from its new holiday product, Biscoff Holiday Cookie Totes, to the nonprofit organization.

Biscoff Holiday Cookie Totes from Lotus Bakeries. 10% donated to Teach For America. (Photo: Business ...

Biscoff Holiday Cookie Totes from Lotus Bakeries. 10% donated to Teach For America. (Photo: Business Wire)

“We are proud to be able to support such an outstanding organization as Teach For America for the second consecutive year,” said Marco de Leeuw, Executive President of Lotus Bakeries North America. “This year’s Biscoff Holiday Cookie Totes are a perfect seasonal gift that gives back – ideal for hostesses, friends, classmates or very deserving teachers!”

Filled with 8 large Biscoff cookie 2-packs each, Biscoff Holiday totes are a stylish way to give this season. Each Biscoff cookie is only 37 calories and is made with all-natural ingredients, no artificial colors or preservatives and contains no trans-fat or butter. Biscoff Holiday Cookie Totes are available online at www.biscoff.com and through catalog sales, 1-800-422-2924. The decorated cookie-filled totes are priced at $16.95 (plus shipping) for a set of three, with sets of six also available.

BISCOFF – THE COOKIE THAT LITERALLY FLEW INTO THE U.S.

For more than 75 years, Lotus Bakeries has been baking Europe’s favorite cookies and sweets, developing a global following from coffee-drinkers and travelers alike. Lotus Bakeries’ signature Biscoff cookie, derived from “bis”cuit and “coff”ee, is sweet but not overly sugary, with a crisp, caramelized taste that perfectly complements coffee – perfect for adults (kids too!).

Unlike any other cookie, Lotus Bakeries popularity ‘soared’ when, in 1984, Delta Air Lines distributed Biscoff cookies to its passengers who quickly began asking where they could purchase them. Since then, Biscoff cookies have made air travel a little sweeter on nearly every domestic airline and most international carriers, and are sold in stores, via catalog and online in the U.S. at www.biscoff.com.

Biscoff treats, including the new Biscoff Holiday Cookie Totes, can be purchased online at www.biscoff.com and through catalogue sales, 1-800-422-2924, beginning October 1, 2011.

About Lotus Bakeries

For information about Lotus Bakeries, please visit www.lotusbakeries.com.

About Teach For America

For more information, please visit www.teachforamerica.org.

EDITOR’S NOTE:

High resolution images and interviews with Executive President of Lotus Bakeries North America, Marco de Leeuw, are available by contacting Jordana Frishman at jordana@landispr.com or (415) 359-2313.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50034739&lang=en

Contacts:

Landis Communications Inc.
Erin Hunt Moore, 415-359-2318
erin@landispr.com
www.landispr.com
Jordana Frishman, 415-359-2313
jordana@landispr.com
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