By: eBay Strategies
December 16, 2011 at 14:01 PM EST
Holiday 2011 Mid-December Update - Holding steady at 20%+
This is our thirteenth update in our Holiday 2011 series. For details on the coverage plan and the seven themes we'll be looking at, be sure to read this post first. We've been getting a lot of questions about how...
This is our thirteenth update in our Holiday 2011 series. For details on the coverage plan and the seven themes we'll be looking at, be sure to read this post first.
We've been getting a lot of questions about how the back-end of the Holiday is trending so we wanted to update everyone on what we're seeing since last week's update.
December 15, 2011 Holiday Tracker
Note that we tend to think of the Holiday selling season in three chunks:
Here's an updated Holiday Tracker for you. The new data is in yellow and we've updated two timeframes:
You may want to pull up the 12/7 data to see the trends.
Analysis of the 12/15 Update
The data is pretty self-explanatory, but here are some of our observations and we'd love to hear yours in comments:
Up next...the last Holiday 11 datapoint
Since we posted today somewhat off-schedule, instead of updating on 12/19 as originally planned we're going to push that to 12/23 so we can get a bit more data in the cycle for a more complete read on the holiday. Until then I hope everyone has a great holiday and your GMV has been strong!
SeekingAlpha Disclosure - I am long google and amazon. eBay is an investor in ChannelAdvisor where I am CEO.
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