TYSONS CORNER, Va., Jan. 20, 2012 /PRNewswire/ -- When the New York Giants face off against the San Francisco 49ers this weekend, which team's fans are more likely to quench their thirst with a Lipton Brisk iced tea and which fans prefer Jamba Juice? Are New England Patriots fans more passionate about Eminem or Jay-Z? Do Baltimore Ravens fans prefer to watch SportsCenter or the Family Guy? Guess which team's fans fancy Captain Morgan rum, while its rivals love Narrangansett Beer?
Now, MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, has the answers to these questions and so much more in the recently updated Wisdom™ for Facebook social analytics app, available at www.wisdom.com, on iTunes at http://itunes.apple.com/us/app/wisdom-for-facebook/id455088890?ls=1&mt=8#, or through a user's Facebook log in at: http://apps.facebook.com/wisdomapp.
The free Wisdom for Facebook application leverages the 4 million+ Wisdom Network to deliver extraordinary insights derived from users' Likes, interests, and preferences. Wisdom for Facebook allows you to segment Facebook information in myriad ways and discover an almanac of information on millions of topics.
Wisdom offers a new way for users to gain insights and discover trends derived from the wisdom of the masses. Pooled and anonymized, personal information is never revealed, but the knowledge is captured and available for all.
"Wisdom for Facebook is a collective intelligence application that gives you a level of insight never before possible – powered by the Likes of millions of fellow users," said Michael J. Saylor, chairman and CEO of MicroStrategy Incorporated.
For the consumer, Wisdom serves as a personal tool for actionable insight. Tap into the Wisdom Network and discover what's hot, and what's not. Single? Use Wisdom's filtering capability to find the most popular single spots in your town. Looking for new music? Match your tastes with others to see which bands you might enjoy. Much more than a recommendation engine, Wisdom allows you to glean insights based on people with similar demographic, psychographic, and geographic attributes.
"We are offering everyone on Facebook the opportunity to be part of a remarkable crowd-sourcing tool and are happy to provide this intelligence to the public for free," added Saylor.
Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free "friendly" consumer apps that use MicroStrategy's enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).
MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, MicroStrategy Mobile, Cloud Personal, MicroStrategy Transaction Services, Wisdom, MicroStrategy Wisdom and Emma are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
SOURCE MicroStrategy Incorporated