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Draft Pick Crosses Finish Line for F1 Launch

AUSTIN, TX -- (Marketwire) -- 04/17/12 -- Draft Pick American Grill, a modern American restaurant and bar, will host the Formula Expo™ 2012 Launch Event April 18th from 9:15-10:30 a.m.

"We chose Draft Pick as the launch location because of its up-scale interior, impressive stage, and quality food," said Ian Weightman, founder and president of Formula Expo™.

Draft Pick, owned by the Baldirama Restaurant Group, is an Austin restaurant quickly gaining traction among both foodies and beer connoisseurs alike. The sleek, newly constructed building has plenty of parking located at the rear.

Formula Expo™, an event in partnership with Circuit of The Americas, connects families and motorsports enthusiasts to one of hottest events in racing -- the Formula 1. This year's inaugural Austin Formula 1™ Grand Prix is widely anticipated and the Formula Expo™ that kicks off the event is projected to draw in a crowd of over 35,000.

The Formula Expo™ team selected Draft Pick as the host venue for a private launch event for media, community leaders, and lead sponsor organizations. The Draft Pick kickoff is the first official event leading up to the Formula Expo Event at the Austin Convention Center. The 2012 Formula 1 United States Grand Prix will draw over 100,000 people from all over the world to Austin.

"Draft Pick will be the first stop in a lineup of Formula 1 events in Austin," said Annie Liao Jones, Principal of Rock Candy Media. "As the agency of record for Baldirama Restaurant Group, we are excited to be a part of the first Formula One event in Austin."

Rock Candy Media is an Austin, Texas-based design and marketing firm that offers a full suite of online and print solutions to help small businesses increase sales and productivity. For more information, visit

Draft Pick American Grill is an Austin-owned and operated restaurant that features 32 award-winning Texas beers on tap and has the biggest HD screen in the state. Visit

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Annie Liao Jones
Rock Candy Media
office: 512.291.7626
mobile: 512.944.0049

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