FinancialContent is the trusted provider of stock market information to the media industry.
U.S. Patent for MWV Fragrance Dispensing System with NoC® Dip Tube Validated and Enforced

MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, announces that the U.S. District Court for the Eastern District of Virginia ruled in favor of MeadWestvaco Corporation on the key patent infringement claims in its lawsuit against competitors Rexam America and Valois of America. The Court found Rexam America and Valois of America directly infringed against MWV’s U.S. patents for a fragrance dispensing system called the NoC® dip tube (patent numbers 7,718,132 and 7,722,819). This follows the Court’s August 18 ruling that found MWV’s U.S. patents on the NoC® dip tube valid and enforceable. The Court granted MWV’s demand for injunctive relief against these competing companies, the terms of which will be framed by the Court at a later time.

“We are thrilled the Court agreed with us in this matter. It validates our continued efforts to produce significant innovations and intellectual property for our beauty and personal care customers,” said Mark Cross, senior vice president, MWV. “This technology was long sought in the fragrance industry and it was MWV who brought the innovation to the market. We are pleased to continue to provide our customers and the industry with the only solution that offers a high-tech, miniature and discrete dispensing solution to luxury fragrance packaging.”

Introduced in 2006, MWV’s NoC® dip tube is the world's first invisible dip tube for luxury fragrances. The NoC® dip tube uses light-refractive technology to virtually disappear when it comes in contact with a fragrance solution. MWV has held exclusive U.S. patents on this technology since May 2010. More recently the company has been granted patents for the NoC® dip tube in Russia, Mexico, South Africa and an allowance status in China, with other patents pending in many other parts of the world. This product line is manufactured globally to support prestige fragrance brands around the world.

The patented fragrance dispensing system using MWV’s NoC® dip tube offers brands complete freedom to design a premium fragrance package which allows the decoration and design features of the perfume bottle to take center stage in the consumer’s eye. The elegant pairing of MWV's virtually invisible NoC® dip tube and Melodie® pump allows the fragrance to stand out as a superior, prestige product. In addition to the clear aesthetic value that this fragrance dispensing system brings to luxury brands, the technology also helps to identify and prevent counterfeit fragrances in the marketplace.

About MWV

MeadWestvaco Corporation (NYSE: MWV), provides packaging solutions to many of the world’s most-admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, and tobacco industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 17,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for eight consecutive years. For more information, please visit


MeadWestvaco Corporation
Elizabeth Ludwig, +1 804-444-7289
Investor Relations
Jason Thompson, +1 804-444-2556
Related Stocks:
Stock Market JSON API provided by
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Financial Widgets

Display market data, financial news or stock quotes - Learn More

Advertising Network

Advertise on FinancialContent's huge network - Learn More

Web Services

Power your internet and wireless applications - Learn More