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May 03, 2012 at 11:30 AM EDT
HP Expands Print and Mobile Offerings for HP MagCloud
More Print and Publisher Options, Updated iPad Application Offer Improved User Experience

PALO ALTO, CA -- (Marketwire) -- 05/03/12 -- HP (NYSE: HPQ) today announced updates to its HP MagCloud portfolio, with features that provide publishers improved options in both print and digital offerings.

  • The redesigned MagCloud iPad application (app) is more intuitive, offers improved functionality and supports the Retina display of the new iPad. The new app lets users sign in to their HP MagCloud account to download and read digital publications previously purchased through MagCloud.com, and enables them to store and manage purchased publications in a cloud-based library. The app also allows publishers to insert hyperlinks into their publications, providing a richer reader experience and new monetization options for advertisers. The HP MagCloud iPad app is available at no additional cost in the iPad App Store.
  • The square product is a new compact publication format that is ideal for portfolios, look books, small catalogs, handbooks and more. It can be perfect bound or saddle stitched and is 8 inches wide by 8 inches tall.
  • Expanding the flyer product options beyond standard letter size, new formats are 8 inches by 8 inches, 5.5 inches wide by 8.5 inches tall and 8.5 inches wide by 5.5 inches tall. All are printed on premium paper stock, helping users give their publications a more professional feel. In addition, flyer products now come with the option of UV coating for increased durability. These new product sizes are ideal for wedding programs, real estate postcards and event flyers.

"HP MagCloud is committed to providing a service that helps businesses and publishers tailor their brand narrative and deliver it to their audience in the format they prefer, both print and digital, increasing brand awareness and, ultimately, their bottom line," said Andrew Bolwell, chief MagClouder, HP.

How HP MagCloud works
Invented by HP Labs, the company's central research arm, HP MagCloud is a web service that empowers users to self-publish and distribute content -- for business or personal use -- as a professional-quality print publication or digitally for mobile and online viewing.

With HP MagCloud, users can publish a portfolio, newsletter, catalog, branded magazine and more with just a few clicks of the mouse, and without a minimum order or cost barrier.

HP MagCloud can take a customer's content from PDF to delivered printed publication in just three days. All content is printed to order using HP Indigo technology, delivering professional print quality with no waste or overruns, while reducing the impact on the environment. The same content uploaded for printing also can be made available for resale in the MagCloud storefront, as a digital download via the MagCloud iPad app or as a PDF for reading on any desktop or mobile device.

Additional information is available at www.magcloud.com.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of cost reduction programs and restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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