Leapin' Leprechaun, the Irish-themed game from Mobile Magnus, continues its record-setting sales pace. The iPhone version of the game has just taken the number one spot in iTunes' list of the top Kids games in the South Korea App Store. That feat positions Leapin' Leprechaun tops among some of the most discerning game-players in the world. It also sets up the iPad version of the game to make similar waves as the new iPad infiltrates the South Korean tech space.
In early 2011, the South Korean mobile operator KT Corp. announced that iPhone users had surpassed 2 million users in South Korea. Currently, the global news source AllVoices estimates that there are about 3 million users in the country. That figure represents over 6% of the population. Up until November of last year, however, those iPhone users could not buy games for their smartphones on iTunes. That is because the South Korean government prohibited Apple from including games in the country's App Store.
Now that that ban has been lifted, South Koreans are making up for lost time, and one of the iPhone games they are flocking to is Leapin' Leprechaun. That frenzy has allowed the Irish-themed game to catapult to the number one slot in the South Korea App Stores' Kids games category. And demand for the game there is only going to increase as South Koreans start getting their hands on the new iPad, which went on sale in their homeland late last month.
This is the second time Leapin' Leprechaun has scored a top ranking in the iTunes App Store. Previously, it went to number one in Iceland. And while that accomplishment pleased the game's lead developer, William McCarthy, this new achievement thrills him.
"South Korea is one of the biggest gaming nations in the world," he explains, and that's putting things mildly. According to a recent BBC News report, the country "is a paradise for online gamers, who come from all over the world to play in South Korea." Indeed, a study conducted by the Ecole Polytechnique Federale De LauSanne puts the number of gamers in South Korea at 17 million. "This means that 35% of Korea's population plays video games."
"As a result of their gaming addictions, South Koreans set the tone for the rest of the world. If it's hot in South Korea, chances are it will be hot everywhere soon," McCarthy concludes. Bloomsberg Business concurs. "Avid young gamers (in South Korea) represent the perfect global laboratory to try out new game concepts that will drive future growth in the ... global video game industry."
To see what South Korea's discerning game players are finding so fascinating about the game, visit Leapin' Leprechaun on the web at http://leapinleprechaun.com/#. To download a copy of the game, visit the iTunes App Store.
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