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By: PRLog
Robert Smithline, a veteran business development executive, takes helm as Executive Director of ASAO
PR Log - Jun 05, 2012 - Miami —The Association of Special Assets Officers today announced that Robert Smithline, a veteran business development executive, and key member of the ASAO team since its inception, is the first Executive Director of the association.

Smithline has been the primary driver in the creation of ASAO, taking a lead role in building the association and developing tools and resources for its members. ASAO is the first association to exclusively serve the Special Assets community as a vender independent, unbiased organization, whose primary goal is to develop the Special Assets community and enhance the careers of its members.

Smithline takes this role after joining the organization to provide strategic guidance in developing a plan for certification.  Previously, he has served as VP of Marketing and Product Management at VPIsystems, and prior to that, served in numerous leadership roles at Global Crossing.

Smithline will be charged with the executive leadership of the organization and provide strategic direction going forward.  The association will endeavor to develop a certification program for its members, and provide the tools and educational materials to make its members successful.  The association is in the process of recruiting advisory board members, including a sub-committee on certification, to provide guidance and direction in developing the ASAO certification.

“I look forward to growing and enhancing the ASAO organization, as well as engaging partner organizations that might benefit the members,” Smithline said.  “As we grow, so will the professionalism of the Special Assets Officer, which is an overburdened role following the economic downturn. The future of the SAO is to be defined as the industry evolves but will no doubt be a major influence in the banking industry for the foreseeable future.  ASAO will be working on behalf of the membership to support, promote and develop the profession, and will engage the membership to foster and develop best practices for the industry.

Smithline will direct a Miami-based staff of 21, and work closely with the advisory board, whose members come from the banking community, including those firms who work to advise and consult SAOs, as well as the government, regulatory, and legal professions

ASAO, a member organization for persons in the private and public sectors who work in the distressed asset industry, is a subsidiary of Verisqil. Verisqil is an organization that develops professional membership associations in the financial industry that offer their members high-quality editorial content, training, education, networking, community-building, and conferences. Verisqil also develops in each community, professional certifications that validate the knowledge and skills of the professionals who complete a certification process, including a rigorous exam.  

ASAO Annual Conference, November 4th-6th, 2012, at the Paris Hotel in Las Vegas, Nevada

The ASAO Annual Conference, on November 4th-6th, 2012, will draw attendees and expert speakers from Special Assets, Government, Investors, and specialists in the distressed asset field. The two day program, with a reception the evening before, will include numerous panels and dozens of speakers who will share their knowledge and guidance.

Visit for complete information about the association and the conference.

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