FinancialContent is the trusted provider of stock market information to the media industry.
June 06, 2012 at 11:12 AM EDT
Is “Organic” Food Healthier For Sales?
Image from: Clover Organic Farms Its seems like whenever I am in the grocery store, I am more inclined to purchase something organic, over a generic brand. Between stamping USDA certified on a piece of cage free chicken, driving a hybrid and making sure beauty products are not tested on animals; “organic” seems to be [...]

Cow

Image from: Clover Organic Farms

Its seems like whenever I am in the grocery store, I am more inclined to purchase something organic, over a generic brand. Between stamping USDA certified on a piece of cage free chicken, driving a hybrid and making sure beauty products are not tested on animals; “organic” seems to be a type of consumer, not just a healthy food choice.

I decided to look on Compete.com and see how organic shoppers were stocking up online.

While most of the top keyword destinations for “organic” are among the top sites on the Internet, the following sites showed up as well:

Daily Keyword Destinations for Organic

The industries for each of these sites vary; from health and beauty to mass merchant to food. When searching for organic items, people aren’t just looking for food, but looking to consume all areas of their life in an organic way. It’s more than just avoiding high fructose corn syrup and steering clear of the McDonalds Egg McMuffin for breakfast.

I decided to see if organic brands have any impact on the consumer by comparing monthly unique visits of three yogurt sites.

UVs to Yogurt Websites

With the highest unique visitors to their site, Stonyfield is the only marketed organic yogurt.  Competitors Dannon and Chobani are “natural” but do not go to market as organic products. While Chobani and Dannon have seen spikes in traffic throughout the year, organic branding obviously leads the charge in the yogurt world.

To what extent is organic branding driving revenue? What other products, not in the yogurt market, are competing against organic branding?

In the end, is organic food healthier for the consumer and the brand?

Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here
   
Financial Widgets

Display market data, financial news or stock quotes - Learn More

Advertising Network

Advertise on FinancialContent's huge network - Learn More

Web Services

Power your internet and wireless applications - Learn More