By: eBay Strategies
June 08, 2012 at 17:18 PM EDT
May 2012 ChannelAdvisor Same Store Sales (SSS) for eBay, Amazon, Search and CSE
Note: This is a monthly feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of ~3000 retailers and ~$3b in GMV. Details on the SSS including methodology and schedule can be found in January's post....
Note: This is a monthly feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of ~3000 retailers and ~$3b in GMV. Details on the SSS including methodology and schedule can be found in January's post.
Today we are releasing May 2012 data for Marketplaces (eBay/Amazon), Search and Comparison Shopping Engines (CSE) along with supplemental data.
The pulse of e-commerce from Catalyst UK and Internet Retailer (IRCE)
I just wrapped up a hectic two weeks of travel and wanted to share some observations:
The following chart details the SSS data for May 2011 through May2012: (click to enlarge)
eBay's May y/y SSS 21% growth was a solid showing. Here are the interior datapoints for the month:
A lot of our eBay customers have asked for some trend data on these datapoints and for the first time we are providing YTD details on these eBay details in this chart:
As you can see, eBay's Motors and P+A slowed pretty significantly over the last couple of months. We saw unusually high growth rates in the Winter months, we believe mostly due to the moderate weather that allowed weekend mechanics to work on their cars. Perhaps we'll see a slower summer as many of the projects are completed?
Supplemental data for Search
The supplemental paid-search details are available in this table:
CPC was down slightly in May as was AOV. Neither of these are unusual m/m movements. The only datapoint of concern in this data is the small growth in clicks. Historically that has indicated big changes in the Google system that results in fewer clicks or a lower CTR from paid-ads to advertisers. We'll keep an eye on this metric going into the Summer to see directionally what's going on there.
Based on the May data, the E-commerce world slowed slightly in the middle of Q2, but we dont' see any signs of a global or even EU slow-down in our data.
SeekingAlpha disclosure - I am long Amazon and Google. eBay is an investor in ChannelAdvisor where I am CEO.
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