June 19, 2012 at 16:25 PM EDT
Brian Russell NFL Supports Creative Initiative to Raise Funds for Autism Research
A new initiative called CDSweep is cashing in unwanted compact discs for autism research funding--and it has won the praise of advocates like Brian Russell.
Seatle, WA (MMD Newswire) June 19, 2012 -- As music continues to move into the Digital Age, MP3s and streaming audio services, such as Pandora and Spotify, are all the rage, while the compact disc is receiving less and less attention. For many, CDs are little more than household clutter--but an initiative called CDSweep is giving CD owners a good opportunity to not only get rid of their old discs, but also provide funding for autism research. The initiative has been praised for its creativity and its practicality, and is has won the endorsement of many autism awareness activists, including NFL veteran Brian Russell.
To participate in CDSweep, all the individual has to do is place his or her unwanted CD or DVD discs into boxes, and use prepaid FedEx labels to send them to the company. For every disc that is received, CDSweep will donate a sum of money to the Autism Science Foundation.
The endeavor has received much positive publicity for its creativity, and for the way it allows individuals to easily and effectively fund autism research even as they get rid of unwanted household items. Brian Russell, a former NFL star who played in the safety position on five different teams throughout his career, has responded to the CDSweep project with a press statement of his own.
"Autism is a growing problem and is not going away," says Brian Russell, who has long worked as a passionate spokesman on behalf of autism awareness. "We need more creative funding initiatives, like the one from CDSweep, to help raise the money it takes to make a difference. One in 88 kids is challenged by Autism, yet the research funding pales in comparison to other causes. Congratulations to CDSweep for engineering an easy way for all of us to help."
The CDSweep initiative has even provided a way for donors to make a difference without having to part ways with their music library. Those who request it can have their CDs digitized by CDSweep, then sent back to them in the form of MP3 discs.
Meanwhile, Alison Singer, president of the Autism Science Foundation, affirms Brian Russell's passion for the cause of autism research and awareness. "The increase in new autism cases is shocking and we've made significant new strides in understanding potential causes, but there's never been a more important time to help further that research, because we're not just talking about numbers, we're talking about real people with real needs," says Singer.
Brian Russell is a former professional football player, who played the safety position for the Minnesota Vikings, Cleveland Browns, Seattle Seahawks, Jacksonville Jaguars and the Houston Texans. In 2003, he tied with Tony Parrish for the league lead in interceptions with nine.
As with many pro athletes, Brian first showed his potential pro level athleticism in high school. He went on to become both a popular NFL player and a noted philanthropist, best known for his advocacy on behalf of education and healthy living. He is also a spokesman for autism research and awareness.
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