Research and Markets: Public Relations Industry Market Update 2014-2018

Research and Markets (http://www.researchandmarkets.com/research/lz665h/public_relations) has announced the addition of the "Public Relations Industry Market Update 2014" report to their offering.

The public relations (PR) market in the UK has continued to show strong growth in the 5 years since the recession, with estimates indicating that the market to have increased by 44.8% between 2009 and 2013.

A more positive economic outlook, heightened demand for digital and social media solutions, and a rise in merger and acquisition (M&A) activity have acted as key drivers behind the strong industry growth achieved in recent years, with several sectors of the industry continuing to show intense consolidation activity, including within the agency side and the support services sector. This intense M&A activity is thought to have been spurred on by the increasing alignment of PR with other marketing communications disciplines, such as marketing and advertising; with the big four' global marketing and advertising networks WPP, Omnicom, Publicis and Interpublic buying up smaller, niche PR firms in order to improve and develop their position as a one-stop-shop' for all clients' communications needs.

Nonetheless, digital and social media is expected to remain a key driver for wider market growth going forward; with compound annual growth rates (CAGRs) of between 8% and 9% projected between 2014 and 2018. The consultancy sector is likely to experience the strongest growth over the next 5 years, with this area of the industry continuing to benefit from ongoing M&A activity; however, the in-house sector is likely to show a slower recovery, with businesses remaining cautious and budgets tight despite the strengthening economy.

Key Topics Covered:

1. Foreword

2. Introduction and Definition

3. Executive Summary

4. What's KEY in the Market?

5. Market Size, Segmentation and Forecasts

6. Agency Versus In-House

7. Public Relations Support Services

8. The Blogosphere and Social Media

9. Strengths, Weaknesses, Opportunities and Threats

10. PESTEL

11. Company Financials

12. Understanding Consumer Survey Data

For more information visit http://www.researchandmarkets.com/research/lz665h/public_relations