Majesco, U&I Reveal New Relationship for Physical Retail Distribution

Independent game developer and publisher Majesco Entertainment Company has entered into a new agreement that will see U&I Entertainment LLC manage all of the publisher’s packaged products retail distribution, expanding its current business relationship to include all of North America. Majesco will continue to publish and distribute its own digital game products.

“This expanded relationship will let Majesco gain economies of scale by putting all of its distribution activities under one roof, and leverage the great experience and reach that U&I Entertainment has with all the major packaged goods retailers, including Wal-Mart, Target, Best Buy, and GameStop. We have worked with U&I and/or its principals for many years. They have always demonstrated the highest level of service and integrity with us. It also gives us the freedom to be even more nimble in today’s rapidly-evolving games market,” said Majesco CEO Jesse Sutton. “With U&I Entertainment focused on distribution of our packaged games, we’ll be able to work more efficiently with our development studios, IP holders, and publishing partners.”

Under the agreement, U&I Entertainment will expand its retail distribution for all of Majesco’s physical products, including such games as the iconic publisher’s highly successful Zumba® Fitness series and Cooking Mama series. Majesco will continue to independently produce and publish original retail physical and digital games, as well as to maintain its own distribution for digital titles such as Costume Quest 2 and Double Dragon Neon.

“U&I Entertainment’s focus on retail provides Majesco the opportunity to dedicate their resources and time to online distribution and investing in the development of great games,” said U&I Entertainment CEO Marty Hawk. “This is a great example of how we partner with developers and publishers in new ways to help them stay ahead of the curve in the ever-changing, rapidly evolving interactive entertainment industry.”

About Majesco Entertainment Company

Majesco Entertainment Company is an innovative developer, marketer, publisher and distributor of interactive entertainment for consumers around the world. Building on more than 25 years of operating history, the company develops and publishes a wide range of video games on console, handheld and mobile platforms, as well as digital networks through its Midnight City label. Majesco is headquartered in Plainfield, NJ and the company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online at majescoent.com or on Twitter at twitter.com/majesco.

About U&I Entertainment LLC

U&I (“Unsigned&Independent”) Entertainment provides global sales, operations and distribution services to independent developers and publishers of interactive entertainment. They have over 25 years’ experience taking video games products to market around the world. In the United States they operate video game programs for Wal-Mart, Best Buy, Amazon, GameStop and Target. U&I Entertainment is headquartered in Minneapolis. More info can be found at www.uient.com.