McBride Research Labs Selects Sionic Mobile’s ION Loyalty Solution For Wholesalers

Sionic Mobile today announced McBride Research Labs, Inc., a Decatur, Ga.-based company, and manufacturers of the Design Essential brand of hair care products, has selected its ION Loyalty solution for wholesalers. Design Essentials distributors, servicing more than 30,000 retailers, salons and stylists nationwide, will now have access to the mobile loyalty and payments program. Distributors may spend the IONs they earn on every Design Essentials purchase like cash at more than 100,000 restaurants and retail locations nationwide or use their IONs to purchase additional Design Essentials products.

“We credit our outstanding network of distributors for many of our accomplishments to date, and recognize these individuals will play a vital role in our continued success,” said Terry Armstrong, vice president of sales and operations for McBride Research Labs. “We view each of our distributors as an extension of the McBride family, and as such, are pleased to offer ION Loyalty to reward their continued enthusiasm and diligence in marketing our products. After examining multiple loyalty platforms and programs, ION Loyalty is the only solution that gives our distributors the flexibility to earn and redeem rewards with no restrictions, has an easy intuitive user interface while providing the scalability to grow with our company as we expand into new markets.”

In addition to earning rewards, Design Essentials distributors may apply for their own ION Loyalty account, reducing their credit card payment fees and allowing them to reward their customers with IONs. And with the new Scan Pay feature in the ION Loyalty mobile app, Distributors can accept card payments while on the go without having to use extra swipe or EMV devices.

“McBride Research Labs has a rich history of innovation and industry firsts,” said Ronald Herman, CEO and founder of Sionic Mobile. “As a result of the company’s visionary approach, they are one of the leading global providers of hair care systems and products. We are pleased to partner with their organization to launch ION Loyalty for their distributors and look forward to offering our program to the more than 30,000 Design Essentials retailers, salons and stylists.”

About Design Essentials

Design Essentials Salon System was launched in 1990 by McBride Research Laboratory, Inc., which provides direct distribution of premium, quality hair care solutions engineered to infuse hair with a natural balance of organic ingredients, vitamins and proteins that promote healthy and manageable hair. Today, MRL offers more than 40 premium beautification products through e-commerce and direct-to-hair salons network of independent, exclusive distributors in the United States, Caribbean and the United Kingdom.

About Sionic Mobile

Midtown Atlanta-based Sionic Mobile provides low-cost mobile loyalty, payments and marketing services to businesses and instant rewards to consumers at checkout. The Company’s universal rewards, called IONs, help merchants keep good customers coming back more often and are awarded in addition to customers’ credit card points. Consumers may spend IONs (1,000 IONs = $1.00) at any merchant in the ION Marketplace on anything at any time or they may donate their IONs to a local charity or cause. Businesses use ION LoyaltyⓇ securely online, on mobile devices or through their POS system, eliminating the need for new equipment. Consumers use the free ION RewardsⓇ app for iOS and Android for in-store checkouts or the ION Member Center to earn IONs when shopping online.

View source version on businesswire.com: http://www.businesswire.com/news/home/20151103006077/en/