Reinmuth Moves From Acting To Official ERA Head
WASHINGTON, DC / ACCESSWIRE / July 12, 2016 / Acting Electronic Retailing Association (ERA) head Chris Reinmuth has been formally appointed as President and Chief Executive Officer of the Association, where he will oversee ERA operations and lead the Association's continuing expansion into all areas of electronic and digital direct-to-consumer marketing.
Reinmuth assumes his ERA leadership post with nearly two decades of experience in Direct Marketing. An industry-recognized business development and sales strategist, Reinmuth played an integral role in three high-profile acquisitions, including AEGON Direct Marketing's acquisition of JCPenney Direct Marketing in 2000 for over $2billion, Vantiv's acquisition of Litle for $361mm in 2012, and the 2014 acquisition of Meritus Payment Solutions for $210mm by Optimal Payments. A member of ERA's Board of Directors for the past five years, Reinmuth served as a key contributor to the Association's successful expansion into multiple channels of direct marketing, including e-commerce. Prior to his appointment as ERA's President and CEO, Reinmuth was in charge of marketing and sales for Austin-based Biotrust Nutrition, where he was responsible for managing its expansive email and affiliate marketing operations.
"The Board, the Executive Committee and I are extremely pleased with the outstanding contributions Chris has made as CEO since March and it is therefore a natural step to secure him in the ERA leadership role for the longer term. He has already made an impactful difference for ERA and we expect great things to come in the future with Chris at our helm," said Gregory J. Sater, Chairman of the Board of Electronic Retailing Association.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services.
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CONTACT:
SSA Public Relations
Steve Syatt
steve@ssapr.com
(818)-907-0500
SOURCE: Electronic Retailing Association
ReleaseID: 442250
