Apple made 15 surprise announcements this week — here's everything it unveiled (AAPL)

Twitter/Tim Cook

  • In the week before its big "It's Showtime" event in Cupertino, California, Apple surprised fans with a litany of hardware-related announcements.
  • Apple updated its AirPods, MacBook Pros, iMacs, iMac Pros, and more.
  • We have the full day-to-day breakdown of everything Apple unveiled over the course of the week.

Apple is holding a big event on Monday, where it's expected to showcase a new streaming video service and a platform for getting all of your news subscriptions in one place.

But Apple didn't rest in the week prior to the show. Instead, it surprised fans with not just one, or two, but 15 different announcements spread over the course of this past week.

Here are all of Apple's surprise announcements from this week:

MONDAY: Apple announced the fifth-generation iPad Mini, which supports Apple Pencil for the first time.Apple

The new iPad Mini is powered by the same chip that powers the iPhone XS and XR — Apple's A12 Bionic processor — and features an improved Retina display and slightly better selfie camera. It also works with the Apple Pencil now, but only the first-generation model, and not the slick, newer version that was announced with the new iPad Pros.

The WiFi-only iPad Mini starts at $399, and the Cellular model starts at $529.



MONDAY: Apple introduced a new iPad Air.Apple

The new iPad Air was given similar updates to the new iPad Mini: It also has the A12 Bionic chip, an improved 105-inch Retina display, and support for the first-generation Apple Pencil. 

It starts at $449 for WiFi only, and $629 for WiFi and Cellular.



TUESDAY: Apple updated its iMac computers with new chips.Apple

Apple says its all-in-one desktop computer, the iMac, is now twice as fast thanks to the inclusion of Intel's 8th- and 9th-generation Core processors.

The iMac still comes in two display options — 21.5-inch Retina 4K, or 27-inch Retina 5K — but now you can configure your computer with 6- and 8-core processors, which should greatly improve performance. Apple also updated the graphics processors, too. 

The 21.5-inch iMac starts at $1,299, and the 27-inch iMac starts at $1,799.



TUESDAY: The iMac Pro gets beefier new graphics and memory options.Apple

Apple's most powerful all-in-one desktop got even more juice, now that the computer can be configured with up to 256 GB of DDR4 memory, and the Radeon Pro Vega 64X graphics card.

The iMac Pro starts at $5,000: Upgrading to the Vega 64X chip costs an extra $700, and getting the beefiest memory option will set you back an extra $5,200, which costs more than the computer itself.



TUESDAY: Apple lowered prices for built-in MacBook Pro storage.Hollis Johnson/Business Insider

Entry-level storage prices for the MacBook Pro didn't change, but Apple knocked off anywhere from $200 to $400 for the higher-end storage options of two terabytes or more. MacRumors has a full breakdown of the price changes.



See the rest of the story at Business Insider

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