Church & Dwight Company (NYSE: CHD) recorded 2007 total revenues of $2.2 billion. The company sells branded consumer products in the United States and abroad. The company's brands include Arm and Hammer and Trojan.^[1] The company sells its consumer products through retailers such as Wal-Mart (WMT) ^[2]

In Q3 2008, falling consumer spending helped to increase purchases of Church & Dwight's value oriented products.^[3] Also in 2007, Church & Dwight's sales to Wal-Mart Stores (WMT), its largest customer, accounted for 22% of the company's revenues giving Wal-Mart Stores (WMT) increased power to negotiate prices and volume discounts with Church & Dwight as well as exposing to company to decreased demand from the retailer.^[4] In addition to facing pricing pressure from Wal-Mart Stores (WMT), Church & Dwight faces competitive pressure when raising prices. In 2006 the company raised the prices of some products 4-10%.^[5] The price raises were partially negated because they resulted in decreased volume.^[6] The company's consumer products compete with similar products from companies like Procter & Gamble Company (PG), Colgate-Palmolive Company (CL) and Unilever NV (UN) while its specialty products compete with those produced by companies such as Ecolab (ECL).

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