NEW YORK, May 04, 2023 (GLOBE NEWSWIRE) -- Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — announced today the acquisition of more than a dozen Atari 2600 games published originally under the M Network label. The collection includes fan favorites Armor Ambush, Astroblast, Frogs And Flies, Space Attack, and Star Strike. Atari will seek to expand digital and physical distribution of the classic titles, create new games based on the IPs, and explore brand and merchandising collaborations.
“M Network represents a unique moment in Atari’s early history, and this acquisition expands the Atari 2600 catalog in a meaningful way,” said Atari CEO Wade Rosen. “We have the potential to reintroduce these titles in a number of ways, ranging from rereleasing them in collections to creating new games based on the acquired IPs.”
Atari also acquired the corresponding rights to the M Network brand. M Network was a video game division within Mattel that produced games for the Atari 2600 video game system during the 1980s.
The M Network acquisition is the third expansion in 2023 that expands Atari’s classic games catalog. In March, Atari announced the acquisition of a dozen classic arcade games, including Berzerk and Frenzy. In April, Atari announced the acquisition of 100 PC and console titles from the 1980s and 1990s, including notable games from the Bubsy, Hardball, and Demolition Racer series.
Atari is undertaking a multi-year effort to transform the company behind one of the world's most iconic brands. An essential part of that effort involves expanding Atari’s video game business, leveraging the company’s extensive catalog of IP to release classic games and bring new, high-quality games to market. Atari's vast library of IP is the vault from which new and exciting game development ideas are pulled – reinventing old classics, reimagining storylines, and developing entirely new narratives inspired by the games that set the course for an entire industry.
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About ATARI
Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at www.Atari.com.
Atari shares are listed in France on Euronext Growth Paris (ISIN Code FR0010478248, Ticker ALATA) and OTC Pink Current (Ticker PONGF).
©2023 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.
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