iClick Interactive (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, announced that its cross-border smart retail solution has helped Thai company Tawasala tap into China’s huge market. An e-commerce marketplace featuring high-quality Thai skincare, FMCG, fashion and snacks products, Tawasala utilized iClick’s iSmartGo solution to efficiently establish its first-ever online presence in China and develop its private domain from the ground up. Tawasala wanted to expand into China after seeing the growing popularity of its products among Chinese consumers. iSmartGo offered a proprietary all-in-one, SaaS-based platform to build a WeChat mini-program store featuring drag-and-drop widgets and marketing tools. The application also provided one-stop cross-border logistics and payment solutions and employed iClick’s exclusive data analytics technology to analyze traffic and consumer behavior across multiple channels to identify effective marketing strategies and make consumer engagement decisions. “The WeChat-based ecosystem was Tawasala’s first choice to enter the China market due to the huge reach of private domain traffic in China,” said iClick chair, CEO and cofounder Jian “T.J.” Tang in the press release. “Our implementation for Tawasala clearly demonstrates how iClick’s integrated enterprise and marketing solutions can generate value by introducing new traffic and fostering customer loyalty, thereby optimizing consumer lifecycle value. We are seeing more demand for cross-border e-commerce solutions from overseas markets that are experiencing decreased inbound travel from China due to the global pandemic. We look forward to capturing the robust market potential from this opportunity and replicating our success as we accelerate our Enterprise Solutions revenues’ growth.”
To view the full press release, visit https://ibn.fm/Ui3xm
About iClick Interactive Asia Group Limited
iClick is a leading enterprise and marketing cloud platform in China. The company’s mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick’s full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in 10 locations across Asia and Europe. For more information about the company, please visit www.iClick.com.
NOTE TO INVESTORS: The latest news and updates relating to ICLK are available in the company’s newsroom at http://ibn.fm/ICLK
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