Today, The Hershey Company (NYSE: HSY) announced the launch of Nourishing Minds, a new global social purpose that will provide children in the United States and abroad with the basic nutrition that is critical for them to learn and grow. In the United States, 15 million children struggle with hunger1. Abroad, more than 66 million primary school-age children attend classes hungry across the developing world, including 23 million in Africa2. By using expertise in food production and making great tasting snacks, Hershey will feed children in need today and give their communities necessary resources to ensure food security in the future. The goal is to nourish one million minds by 2020.
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Vivi is a vitamin and mineral-fortified nutritional supplement that will be distributed to 50,000 Ghanaian school children by 2016 through Energize Learning. (Photo: Business Wire)
“Since our founding, we focused on giving children the skills, education and support they need to succeed,” said J.P. Bilbrey, chairman, president and chief executive officer of The Hershey Company. “As our company continues to grow globally, we are continuing to focus on this same shared social purpose by expanding our efforts with the creativity, skills and passion of Hershey employees around the world. We believe that bright futures start with basic nutrition, and our global social purpose is grounded in putting strategic action behind our belief.”
Global malnutrition is an incredibly complex issue that no single organization – public, private or non-profit – can address alone. Through Nourishing Minds, Hershey will work with public and private partners to make an impact in three key areas: basic nutrition for children, agriculture and food systems, and research and development.
In the United States, Hershey is partnering with Feeding America® and its child nutrition programs, including The Backpack Program, which provides backpacks full of food for children in need to take home over the weekend, as well as the School Pantry and Kids Cafe® programs. Hershey is supporting Feeding America member food banks in six cities across America this year, with plans to grow the partnership over time.
“Children should not have to worry about where they will find their next meal. Yet, one in five struggle with hunger in America,” said Nancy Curby, vice president of corporate partnerships at Feeding America. “With Hershey’s support, we are able to provide more meals to children in need, which is critical to their growth and development.”
This week, Hershey is marking the launch of this global commitment with events in Ghana, West Africa. Hershey is partnering with the Ghana School Feeding Programme and Project Peanut Butter for Energize Learning, the flagship Nourishing Minds program in West Africa. The program aims to improve nutrition for students, to increase school enrollment, attendance and retention and to boost domestic food production. A cross-functional team of Hershey employees developed Vivi, a vitamin and mineral-fortified nutritional supplement that will be distributed to 50,000 Ghanaian school children by 2016 through Energize Learning.
“In working with Hershey, we are now able to provide children in school with a locally produced, nutritious snack that helps give them the energy they need focus on their studies,” said Hon Seidu Paakuna Adamu, national coordinator of the Ghana School Feeding Programme. “Hershey is a valuable partner in helping us make sure that the children of Ghana reach their full potential.”
This week’s events build on Hershey’s Clinton Global Initiative Commitment to Action to promote sustainable nutrition in Ghana by improving peanut farming, announced on September 29. Hershey will train 7,500 Ghanaian farmers on improved agronomic practices, empowering them to supply local commercial markets with safe and high-quality peanuts. By 2018, Hershey will source 100 percent local peanuts for the production of Vivi.
To get communities the resources they require to ensure food security for future generations, Hershey is also joining Partners in Food Solutions (PFS), a non-profit organization that links the technical and business expertise of volunteer employees to small and growing processors and millers in the developing world. In West Africa, Hershey is working on the ground with Root Capital, a non-profit social investment fund that grows rural prosperity in poor, environmentally vulnerable places in Africa and Latin America by lending capital, delivering financial training, and strengthening market connections for small and growing agricultural businesses. Together, they will combine the expertise of a global organization with the financial resources local businesses need to grow. With Hershey’s support, this is the first time PFS can expand its model to West Africa.
As Nourishing Minds expands in the future, the programs, volunteer opportunities, and industry collaborations will look different in each country Hershey works and does business. For more information, visit www.NourishingMinds.com or watch the Nourishing Minds video.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 22,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey'sKisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
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1 Coleman-Jensen, A., Rabbitt, M., Gregory, C., & Singh, A. Household Food Security in the United States in 2014. USDA ERS, 2015.
2 World Food Programme: Two Minutes to Learn About School Meals, WFP, 2012.
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