Google has released a new AdWords tool which will make it easier for advertisers to create reports in spreadsheets. It allows advertisers to create reports based on AdWords data, from one or more accounts, with just a matter of clicks.
"Since the tool is connected to AdWords, existing reports can be refreshed to display the most recent data," said Augusto Beato, CEO of Portland SEO.
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So if an advertiser creates monthly reports using the same data segments each month, they can simply duplicate last month’s report and refresh it with this month’s data. Reports can be shared with others using Google Sheets’ existing sharing and privacy features.
Advertisers can customize reports by choosing which columns they want to include, which lets them display only the data they care about most.
AdWords filters can be used to narrow the scope of reporting data. After more than one report has been made, the tool can display an overview of all reports that have been created.
The tool currently has a three-star rating with only 500+ users. It is currently in beta and integrates directly with Google Sheets as a free add-on. It’s bound to see improvements over time, Beato says.
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