Dreams Cyber Monday Revenues Soar 40% to $3.5 Million

Dreams, Inc. (NYSE Amex: DRJ), a technology driven, multi-channel retailer focused on the licensed sports products industry, reported its sales performance for Cyber Monday on November 28, 2011.

The company received over 61,000 orders for its leading online licensed sports products with an order value of $3.5 million, representing a 40% increase in revenues from $2.5 million received last year. This day of sales represents an all-time, single day record in the company’s history.

“We have kicked off our important holiday season with record results,” said Kevin Bates, president of Dreams' retail division. “This is truly an affirmation that our fully-integrated e-commerce platform continues to take market share in the online sports merchandise category. Our team remains absolutely dedicated to serving our growing list of partners and we expect continued momentum during the remainder of the holiday season and on into 2012.”

The National Retail Federation coined the term Cyber Monday in 2005 to generate buzz around the first working day after Black Friday, the day after Thanksgiving and the traditional start to holiday shopping.

About Dreams, Inc.

Dreams, Inc. (NYSE Amex: DRJ) is a technology driven, multi-channel retailer focused on the sports licensed products industry. For more information, please visit www.DreamsCorp.com.

Forward Looking Statements

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Regions Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the company.