Dreams to Present at the Noble 8th Annual Equity Conference on January 17, 2012

Dreams, Inc. (NYSE Amex:DRJ), a technology driven, multi-channel retailer focused on the licensed sports products industry, has been invited to present at the Noble Financial Capital Markets’ 8th Annual Equity Conference. The conference will be held at the Hard Rock Hotel & Casino in Hollywood, Florida on January 17-18, 2012.

Ross Tannenbaum, president and CEO of Dreams, is scheduled to present on Tuesday, January 17, 2012 at 3:30 p.m. Eastern time with one-on-one meetings held throughout the day.

The presentation will be video webcast live and available for replay here, or via the investor relations section of Dreams’ website at www.dreamscorp.com.

Dreams recommends registering at least 10 minutes prior to the start of the presentation to ensure timely access. You will require a Microsoft SilverLight viewer (a free download from the presentation link) to participate. The webcast and presentation will also be archived on www.dreamscorp.com for 90 days following the event.

The conference will showcase approximately 140 small and micro cap companies. Presenting companies encompass four general sectors: Technology, Healthcare, Software, Defense and Media/Entertainment.

For more information about the conference, please contact your Noble Financial sales representative.

About Noble Financial Capital Markets

Noble Financial Capital Markets was established in 1984 and is an equity research driven, full-service, investment banking boutique focused on small-cap, emerging growth companies. The company has offices in New York, Boston, New Jersey, Philadelphia, Los Angles, St Louis, and Boca Raton. In addition to non-deal road shows and sector-specific conferences throughout the year, Noble Financial hosts its large format annual equity conference in January in South Florida featuring 120 – 150 presenting companies from across North America and total attendance of close to 600. For more information: www.noblefcm.com.

About Dreams, Inc.

Dreams, Inc. (NYSE Amex: DRJ) is a technology driven, multi-channel retailer focused on the sports licensed products industry. For more information, please visit www.dreamscorp.com.