Dreams Partners with Portland Trail Blazers to Re-launch Online Fan Shop

Dreams, Inc. (NYSE Amex: DRJ), a technology driven, multi-channel retailer focused on the licensed sports product industry, has partnered with the Portland Trail Blazers to re-launch the team’s official online sports store, www.TrailBlazersFanShop.com. The deal marks Dreams’ fifth alliance with an NBA team, following successful partnerships with the Golden State Warriors, Charlotte Bobcats, Chicago Bulls and Washington Wizards.

“This new online shop provides Trail Blazers fans a greater range of gear and trend-specific merchandise through our proprietary and customizable e-commerce technology,” said Kevin Bates, president of Dreams’ retail division. “This technology, which is supported by our ongoing marketing expertise and superior customer service, delivers an unbeatable fan website for marketing partners like the Trail Blazers.”

The redesigned site will deliver an extensive array of products and sports memorabilia, including apparel, headwear, gifts, novelties, home décor and collectibles. This enhanced product selection is expected to deliver a substantial lift in sales along with an improved visitor experience.

“The decision to partner with Dreams was based upon their passion for delivering our fans the most comprehensive selection of Trail Blazers merchandise online,” said Kristi Wilson, senior director of retail for the Portland Trailblazers. “Dreams quickly and effectively delivered a turn-key website that dramatically expanded our merchandise offerings, along with a quality re-design and new ways to engage our site visitors.”

About the Portland Trail Blazers

Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by Paul G. Allen in 1988. The team's rich heritage includes 29 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. With a corporate mission to make it better in the community, the Trail Blazers strive to help children and their families throughout Oregon and Southwest Washington live, learn and play. The Trail Blazers are the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, the Rose Garden, became the first existing professional sports venue in the world to receive LEED Gold Certification. The team is also one of the founding members of the Green Sports Alliance. For more information, visit www.trailblazers.com.

About Dreams, Inc.

Dreams, Inc. (NYSE Amex: DRJ) is a technology driven, multi-channel retailer focused on the sports licensed products industry. For more information, please visit www.DreamsCorp.com.

Forward Looking Statements

Statements contained in this press release, which are not historical facts, are forward-looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with PNC Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the company.