As a majority of American adults use cell phones to access the Internet, small business owners must be ready with websites that have mobile responsiveness built in.
PRLog - Sep. 18, 2013 - BALTIMORE -- New research on the growing number of American adults who are using the cell phones to access the Internet must serve as a warning to small business owners who have yet to ensure that their websites are optimized for mobile phone users.
Pew research shows that more than half of cell phone users are using them to access the Internet, where they are searching for products and services in real time, as well as engaging in Facebook and other social media.
“A mobile-ready website is no longer a nice to have,” said Bob Graham of EZBusinessWebsiteBuilder.com, a service that builds mobile-ready websites for small businesses at affordable rates. “It’s an essential or else a small business is basically closing its door to a huge audience.”
Graham said that since Pew’s research found that 63% of all adult cell phone users are surfing the Internet, the need to make it easy for these mobile phone, as well as tablet users to find a small business and its offerings is vitally important now.
“We have seen this coming for a few years, but now, it’s here,” Graham said.
Pew also found that 91% of all Americans own cell phones and 56% of those owners have smartphones.
Mobile-ready or mobile-responsive websites deliver a website’s content in a seamless fashion, where the platform automatically recognizes the device and offers its content in a suitable way to the user, is becoming the norm. Website visitors who must scroll unnaturally on their mobile devices, moving left and right to see all of the content, tend to get frustrated and move to sites that are easier to navigate.
Two methods, including the expensive and time-consuming option of creating a separate mobile website, enable websites to be rendered easily on mobile platforms.
The easier, far less expensive option is to build a website on a platform that is designed to render sites on both mobile and computer platforms. EZBusinessWebsiteBuilder.com uses WordPress as its platform, and all of the sites it builds for its clients are automatically mobile-responsive and mobile-ready.
“Small business owners can’t afford to have two websites, one for computers and another for mobile devices,” Graham said. “The expensive of development isn’t all. It’s the cost of having to duplicate content on each site, to remember to make every change on each, the need to pay for two hosting contracts.”
EZBusinessWebsiteBuilder.com creates mobile-ready websites for small businesses and organizations, starting at $599. No monthly fees are charged, and clients can expand their websites, on their own or with the company’s help.
To learn more about EZBusinessWebsiteBuilder.com, visit http://ezbusinesswebsitebuilder.com.
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Editor’s Note: Bob Graham, CEO of EZBusinessWebsiteBuilder.com and Bigger Pie Strategies, can address a number of topics related to small business marketing, branding and website development. To reach him, call 410-497-7030 or email bob@biggerpiestrategies.com
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Beware: Lack of Mobile Readiness Could Jeopardize Small Businesses
September 18, 2013 at 14:30 PM EDT
