Fortitude Plethora Bust Myths Surrounding Female Entrepreneurship

Many women believe that entrepreneurship is a man's world. Although women face challenges when starting a business, Fortitude Plethora have revealed the true nature of entrepreneurship & why female entrepreneurship continues to grow.

MANCHESTER, ENGLAND, January 28, 2015 /24-7PressRelease/ -- In the male dominated workplace it's only natural that women can sometimes feel as though they are treated differently. Despite calls for more women to be considered seriously for board and leadership roles, the business world can still be seen to be a men's club at its core which is putting women off furthering their careers and branching out into business ownership. Fortitude Plethora, a dynamic sales and marketing firm ran by successful business woman Toni Stewart, believes that despite the being predominantly a male led environment, there are a number of female entrepreneurs who are pushing to change the current system. The firm also believe that there are many myths surrounding female entrepreneurship that are wrongly holding women back from living out their business dreams and are keen to lay these myths to rest to encourage female entrepreneurship across the UK.

About Fortitude Plethora: http://www.fortitudeplethora.com/about-us/

Despite the challenges faced by female entrepreneurs, Fortitude Plethora are happy to see that female entrepreneurship is on the rise. According to Start up Donut, An organisation that provides vital resources to new businesses, the number of female entrepreneurs has risen by 10% over the past 2 years. With more UK based female owned businesses than ever before Fortitude Plethora are keen to push for more women to enter into entrepreneurship. If women were setting up businesses at the same rate as men the firm believe the UK economy could benefit from almost 1 million more entrepreneurs.

To start the ball rolling fortitude Plethora have decided to share and disprove the most common myths preventing women from taking on entrepreneurship.

Myth one - Women Can't get Funding
In fact, it is now easier than ever before for entrepreneurs to access funding and support. Crowdfunding sites such as kick-starter have made it incredibly easy to raise money as long as the idea at the heart of the campaign is a good one. These sites also allow entrepreneurs to reward pledgers once the total is reached which helps businesses to start out with a strong and loyal customer base.

Myth Two - Women aren't Brave Enough
Although women may have more to lose should things go pear shaped, such as security for their families, many women are open to embracing risk and do so on a daily basis. The important thing is to have a safety net in place and to look honestly at the repercussions should the business fail.

Myth Three - You Can't juggle a Business and a Family
The best part of running a business is that an entrepreneur has the freedom to make the decisions, meaning they can adapt their business life to fit in with their family commitments. Working for yourself can offer a more flexible work/life balance.

Fortitude Plethora is a Manchester based event marketing firm that helps businesses to increase their sales and boost their customer acquisition rates. The firm create, implement and manage engaging campaigns that effectively communicate their clients' core values to their target audience which builds better customer relationships and encourages greater customer loyalty.

Managing Director Toni Stewart moved from Ireland to the UK to expand her career options and as a result of her success is keen to promote the benefits of entrepreneurship. The firm offer their own development programme which helps prepare budding entrepreneurs for business ownership by developing their existing skills set and business knowledge.

Fortitude Plethora are specialists in direct marketing and outsourced sales. The firm use their unique face-to-face approach to generate quality sales and deliver a high ROI to their clients.

Follow @FortitudePletho on Twitter and 'Like' them on Facebook for more information.

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