Business Wire today increased its international presence with the launch of 19 new language-based Twitter feeds. This initiative is a continuation of Business Wire’s thinking globally, acting locally efforts aimed at reaching local audiences around the world.
The new Twitter handles feature tweets based on news releases distributed in the following languages: Chinese (CN), Chinese (HK), Czech, Danish, Dutch, Estonian, Finnish, French, German, Hungarian, Italian, Japanese, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Spanish and Swedish.
“Business Wire continues to expand the reach and access to our international news. This update will enhance the visibility of our clients’ news releases, increasing the opportunity for it to be discovered, read and shared, in the preferred language of the reader,” said Serena Ehrlich, Business Wire Director of Social and Evolving Media. “Business Wire is the only truly global commercial newswire, distributing news releases to the international media and financial community in 20 languages via its own proprietary platform, and affiliations with scores of international and national news agencies and financial information systems.”
Business Wire’s new language-based Twitter feeds will enhance its already strong social media presence. Business Wire currently oversees 65 active Twitter feeds bringing its Twitter news feed presence to a total of 84 accounts. Each Business Wire local language Twitter feed widens the reach of company-issued news and increases the opportunity for discovery and engagement by a wide range of key constituents. To further enhance company branding, each tweet shared on these accounts will display the issuing company’s logos or included multimedia asset.
Business Wire’s new language specific feeds can be found at the following URLs:
Chinese-CN: https://twitter.com/bwChineseCN
Chinese-HK:
https://twitter.com/bwchinesehk
Czech:
https://twitter.com/bw_czech
Danish:
https://twitter.com/bw_danish
Dutch:
https://twitter.com/bw_dutch
Estonian:
https://twitter.com/BwEstonian
Finnish:
https://twitter.com/bw_finnish
French:
https://twitter.com/BW_French
German:
https://twitter.com/BWGerman
Hungarian:
https://twitter.com/BwHungarian
Italian:
https://twitter.com/Bw_Italian
Japanese:
https://twitter.com/bw_japanese
Latvian:
https://twitter.com/BwLatvian
Lithuanian:
https://twitter.com/bw_lithuanian
Norwegian:
https://twitter.com/BWNorwegian
Polish:
https://twitter.com/bw_polish
Portuguese:
https://twitter.com/bw_portuguese
Spanish:
https://twitter.com/BW_Espanol
Swedish:
https://twitter.com/bw_swedish
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20150701005186/en/
Contacts:
Scott Fedonchik, +1-212-752-9600
