LinkedIn Platform Grows Beyond Recruiting, Now Disrupting Sales
SAN DIEGO - March 16, 2016 - PRLog -- LinkedIn has become the largest singular platform for recruiting and the sourcing or initial vetting of people talent for enterprises. With hundreds of millions of professionals now maintaining their digital resume, there is a tectonic shift to LinkedIn now potentially becoming the next big sales platform.
As Salesforce and CRM systems quickly move to integrate LinkedIn profile information into the sales cycle, LinkedIn has launched its own interesting strategy with its own Sales Navigator CRM tool.
"What makes this shift critical for an enterprise's sales function," says Amber Potter of eLink Pro, "is how to position and leverage LinkedIn visibility to initiate the start of the sales cycle. It is about not being swept away competitively, like what happened when the LinkedIn tsunami washed over the recruiting industry." The difference here, except for pure consumer customer businesses, is that this affects the sales cycle of almost every business.
eLink Pro, as a LinkedIn marketing software startup, leverages the Chrome browser to enable global distribution and download. Working within the changing environment shifts, they have launched a Sales Navigator enabled version plus been showcased in one of the largest channels to growth focused businesses (a marketplace that has 2,300 locations serving temporary executive office space to enterprising emerging sales teams, businesses and start-ups).
As Twitter gravitates around news and media access, and Facebook wraps itself around the individual and communication (its WhatsApp and Messenger platforms), so for LinkedIn, after reinventing the recruiting industry and now starting on the sales vertical, one has to wonder what's next?
Contact: Amber Potter, Channel Strategy at eLink Pro, amber@elink-pro.com
Tags: LinkedIn Marketing, Twitter, sales software, elink pro, elink-pro.com
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eLink Pro Catches LinkedIn Sales Wave
March 16, 2016 at 17:40 PM EDT
