Groupon Steps Up Fitness Game with New Private-Label Women’s Clothing Line

Today Groupon (www.groupon.com) announced an expansion of its popular fitness-related deals business, which ranges from local yoga classes and gym memberships to fitness trackers and workout gear, to include a new private-label women’s activewear clothing line named Form+Focus. Available exclusively through Groupon Goods––the company’s consumer products channel––Form+Focus targets Groupon’s core female customer demographic by providing them with a stylish, functional and affordable alternative to wear while working out or lounging around.

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Form+Focus activewear collection builds on Groupon's success with fitness-related experiences, products and apparel offers (Photo: Business Wire)

“We’ve seen significant demand for this type of clothing––especially given the popularity of our local fitness-related offers. Form+Focus offers women a variety of options for any activity,” Jacob Hawkins, vice president, Groupon Goods North America. “It’s a natural next step for us to offer customers the opportunity to enhance their workouts with a collection of quality activewear at an incredible value.”

Form+Focus activewear is available in a wide range of colors and sizes. Launch deals on Groupon Goods include:

Tops

Open Back Long Sleeve Top––$18.99
Tie Back Seamless Tank––$11.99
High Neckline Racerback Tank––$11.99
Twisted Back Seamless Tank––$11.99

Bottoms

SkinnyFixGeo-Printed Control Top Leggings––$14.99
SkinnyFixTie Dye Waist Control Top Capri ––$12.99
Running Shorts (2-Pack)––$22.99
Seamless Shorts (2-Pack)––$12.99

Bras

SeamlessTie-Dye Sports Bra (2-Pack)––$19.99
Multi-Strap Seamless Sports Bra (2-Pack)––$19.99

Form+Focus is Groupon’s sixth private-label brand. Other Groupon Goods private labels include: women’s apparel, footwear and accessory brands––Sociology and Olive Street, men’s apparel, footwear and accessories––Oak & Rush, home goods––Wexley Home and pet goods––Franklin Fox.

According to the Private Label Manufacturers Association, sales of private-label store brands reached a record $118.4 billion in the United States last year.

"Form+Focus," “Sociology,” “Olive Street,” “Oak & Rush,” “Wexley Home” and “Franklin Fox” are trademarks of Groupon, Inc., and "Groupon" is registered in the U.S. and other countries. All other names used may be trademarks owned by their respective holders.

About Groupon

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.

To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile. To search for great deals or subscribe to Groupon emails, visit www.groupon.com. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160804005935/en/