Mike Marko with IM Consultant Services in Cincinnati, Ohio has announced a new post for business owners and marketers. He says that this article discusses the Twitter marketing for business hacks and tips that online businesses need. According to Marko, he recognizes the problem of business owners spending lots of effort, money, and time on Twitter business marketing only to get frustrated in the end. He says that he too thought before that Twitter marketing for business was just a waste of time, until he realized that he was having trouble with it because he was doing things wrong.
In this article, Marko discusses the “hacks” that helped him to catch up and get the results he needed. He encourages business owners to read, understand, and apply these tips on how to use Twitter for business. Marko commences his topic by giving the first step to making a Twitter business account, which is completing a Twitter profile. According to Marko, having a complete profile is one fo the secrets to success on this platform. Aside from being complete, the profile should also be attractive and impressive and must represent the brand and the company. Marko suggests to include all the crucial details about the business within the limit of a Twitter bio, which is 160 characters.
Some information that should be included within the Twitter bio can be the things that the business does, awards and recognition, and other things that will tell the audience that the business is first-class. Marko suggests in his Twitter for business guide that business owners should also entertain customers with smart visuals. That can be done by making a humorous Twitter header with big pictures and funny captions. Furthermore, it will also serve as visual content that tells others what the Twitter account is all about.
Marko also advises to include info such as URLs for the business’s other social media accounts. He also recommends making a business description with keywords. In addition, Marko advises to avoid using only hashtags since they will not tell the audience enough about the business. He says to insert them into short sentences instead.
Furthermore, Marko suggests using videos for Twitter content marketing to get more engagement. This is since video content is becoming more popular and desired by audiences. Marko mentions that tweets with videos get more engagement than plain pictures and tweets. Business owners must take advantage of the fact that Twitter users are generally interested in videos, more than other media.
There are also limitations when posting Twitter videos. Marko points out several, including the fact that a Twitter video should not exceed three minutes. Additionally, the maximum allowed resolution is 1920 x 1200 or 1200 x 1900.
Marko suggests trying to make a live video if a normal video is too short. He guides his readers through the process of broadcasting a live video in his post. He says it can be done by tapping the compose icon followed by the live video icon that appears on the profile, followers’ news feeds, trends, and search. Marko claims that the good thing about live videos is that they allow interaction with audiences in real time. Furthermore, Marko reminds readers that if a certain user missed a live video, he can still watch it by broadcast replay.
Another useful Twitter business marketing tip that Marko discusses is posting tweets strategically. To Marko, that means posting tweets when the audience is most active. He explains that no matter how much time is spent on tweeting, if the post is at the wrong time, good results or high engagement become unlikely. Marko says that when businesses post important announcements such as events or special discounts, it is best to post it between 9 AM and 3 PM since it is likely that people are awake by that time.
Marko further advises business owners to check their metrics regularly. Doing this will help decide which part of the marketing campaign needs revision or improvement. He teaches them to do it by clicking on the Twitter analytics in the business account. The Twitter analytics will display the reach of the account’s tweets, its most influential tweet, and its tweet that got the most number of retweets.
In addition, Marko advises business owners to interact with influencers since they can expose the business to more potential customers. Furthermore, interacting with influencers in the same niche or industry can increase credibility. According to Marco, influencers have been proven as authorities in their niche and they have the power to affect the purchase decisions of others. He suggests that if business owners are planning to make a partnership with an influencer, consistently interacting with them is a must.
Marko urges anyone who is interested in learning more about this and other marketing techniques to visit his blog online. There they can read more posts written to provide information on various marketing methods. Marko and his team at IM Consultant Services provide business consultations to help business owners better reach their business goals. For those who are interested, they can visit Marko and IM Consultant Services online to learn more about the services they offer.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
