Skinny Nutritional Corp. (OTCBB:SKNY), the exclusive worldwide distributor of Skinny Water®, announced today a distribution and promotional partnership with Freedom Valu Center. All Freedom stores in the Twin Cities market will now offer all five great-tasting Skinny Water flavors. This is the second convenience store partnership for Skinny Nutritional Corp. as part of its distribution expansion around the country. Freedom convenience stores are privately held, family-owned stores located in Minnesota, Wisconsin, South Dakota, and Michigan.
“Our distribution deal with Freedom allows us to generate sales and brand awareness of Skinny Water in the Minneapolis/St. Paul market,” says Don McDonald, President of Skinny Nutritional Corp. “With the availability in all of the stores we will be able to expand into this region which includes Minnesota and Wisconsin.”
“Freedom is very selective in the products we bring into our stores. Only one in 100 products makes it through our scrutiny,” says Darren Forbes, VP of Merchandise for Freedom. “We chose Skinny Water because of its unique weight loss and appetite-suppressing functionality; it tastes great and we believe it’s a real solution for our average busy customer.”
Skinny Nutritional Corp. will be holding a launch event at Freedom on Tuesday, July 1st. Cars are sure to line up for blocks as the company gives away free (zero dollar) tanks of gas and free bottles of Skinny Water to all drivers on July 1st. Drivers can refuel their cars and slim down their bodies.
Skinny Nutritional Corp. has partnered with 92.5 KQRS-FM, the most listened to radio station in the Twin Cities, and their morning co-host Terri Traen. 92.5 KQRS-FM will announce the location and time of the Skinny Water launch event Tuesday, July 1st, at 9:20 a.m., live on the air. Terri Traen will also be ceremoniously changing the signage, which is close to $4.00 a gallon, to zero across all grades of gas for this introductory launch event of the zero-calorie, zero sugar Skinny Water.
“We were the first chain in the Twin Cities to bring on energy drinks, including Red Bull, which is now the fastest growing segment in the industry,” says Forbes. “We are very excited about our partnership with Skinny Water and take pride in being the first to bring this next-generation beverage to our market.”
The Skinny Water lineup features five great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water curbs appetite, and each flavor has a specific functional benefit that includes antioxidants, multi-vitamins, and energy.
All Skinny Waters have three key ingredients: Super CitriMax®, ChromeMate®, and EGCG. Super CitriMax is clinically proven to suppress appetite and improve weight loss by 350 percent. It includes calcium that promotes fat burning and bone density, and potassium that maintains cellular hydration. ChromeMate® promotes normal energy metabolism and helps maintain healthy blood sugar levels. EGCG, a green tea extract, helps keep metabolism moving.
Each 16-ounce bottle of Skinny Water will be available at a suggested retail price of $1.49-$1.99.
For more information about Skinny Nutritional Corp. or Skinny Water, please contact Jackie Zima at 610-228-2138, 215-534-2973 (mobile), or write to Jackie@GregoryFCA.com.
ABOUT SKINNY NUTRITIONAL CORP.
Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp. is the exclusive worldwide distributor of Skinny Water®, a zero-calorie, zero sugar, zero sodium and zero preservative multi-functional water that helps aid in weight loss. Skinny Water comes in five great tasting flavors that include Acai Grape Blueberry, Goji Fruit Punch, Peach Mango Mandarin, Raspberry Pomegranate, and Passionfruit Lemonade. Skinny Water® is the first functional water in the market that contains three key ingredients, Super CitriMax® and ChromeMate® and EGCG, a green tea extract, which have been clinically proven to help aid in weight loss. Skinny Nutritional Corp. will also be launching Skinny Tea®, Skinny Shakes®, Skinny Java™ and other Skinny branded beverages. For more information, visit www.SkinnyWater.com.
SAFE HARBOR STATEMENT
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words "believe," "anticipate," "think," "intend," "plan," "will be," "expect," and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the Company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
Contacts:
Gregory FCA
Jackie Zima
Account Supervisor
610-228-2138
Jackie@GregoryFCA.com
or
Company:
Skinny
Nutritional Corp.
Don McDonald
President and CEO
610-784-2000
Don@SkinnyCo.com
or
Investor:
Corporate
Evolutions Inc.
Susan U
516-482-0155
SusanU@CorporateEvolutions.com
