An affiliate of The Estée Lauder Companies Inc. today announced an agreement with the Lane Crawford Joyce Group for exclusive distribution rights to the Jo Malone luxury lifestyle brand in Hong Kong, Singapore, China, Taiwan, Macau, Malaysia and Indonesia. The Lane Crawford Joyce Group is Asia’s premiere international brand group, representing luxury and fashion brands through a network of distribution, retailing and franchising. The distribution agreement is effective immediately.
Estée Lauder and The Lane Crawford Joyce Group will work closely together to strategically position and expand the Jo Malone brand’s presence in the region. Over the first five years of the agreement, a combination of free-standing retail stores and shop-in-shop concepts will be opened throughout the region. The first store opens July 9th in Hong Kong at Lane Crawford in the IFC mall. The luxurious 450 square foot setting will incorporate elements from Jo Malone’s flagship store on Sloane Street in London such as the library-style shelves, the linear glass bottles and the signature gift boxes throughout.
Maureen Case, President of Specialty Brands, Estée Lauder Companies, commented: "We are very excited about opening Jo Malone in Hong Kong and throughout the region with our retail partner, the Lane Crawford Joyce Group who is the expert purveyor of luxury. We anticipate Jo Malone to be received very well. The modern aesthetic of the brand and the iconic packaging will appeal to the discerning consumer in this region.”
Commenting on the announcement, Fabrice Weber, President of Estée Lauder Asia Pacific Ltd. said: “Jo Malone is rapidly establishing itself as a powerful destination for knowledgeable consumers looking for high-end British-Chic and very tasteful products around the world, whether for self-consumption or for gifts with a classic yet modern twist. The Lane Crawford Joyce Group’s unique expertise at operating premium brands’ flagship stores in high-street and high-end malls will most definitely enable Jo Malone to create in this part of the world the undisputable success it has become in the UK.”
Bonnie Brooks, President of the Lane Crawford Joyce Group, commented, “We are thrilled to have Jo Malone join our group of distinguished and unique brands, and we look forward to the launch of the brand in Asia later this month.”
About Jo Malone
Founded in 1994, British lifestyle brand Jo Malone is known for its unique fragrance portfolio and luxury products for the bath, body and home. Having rewritten the rules of perfumery by mixing unexpected combinations of ingredients and providing innovative sensorial experiences to the customer, Jo Malone continues to inspire a loyal following. Jo Malone is currently available in 14 countries worldwide. Jo Malone was acquired by The Estée Lauder Companies in 1999.
About Lane Crawford Joyce Group
The Lane Crawford Joyce Group is comprised of Lane Crawford, Joyce, Pedder Group, the region’s premier multi-label specialty retailers; and Imaginex and LCJG Distribution Company form the region’s franchise network with a portfolio of major designer and luxury brands. The Lane Crawford Joyce Group is one of the first to enter the China market in the 90’s, and is currently operating in 38 markets with over 450 locations.
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 135 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series Skincare for Men, Origins, M·A·C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon.
Contacts:
Shelon Ho, +852
2118 2936
Communications Manager
shelonho@lcjgd.com
or
Jo
Malone
Media Relations
CeCe Coffin, +646 613 6161 (United
States)
ccoffin@estee.com
