True Religion Opens New Branded Retail Store at The Gardens Mall in Palm Beach Gardens, FL

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced the opening of a new branded retail store at The Gardens Mall in Palm Beach Gardens, Florida. Located at 3101 PGA Boulevard, the 1,817-square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

Spanning over 1.2 million square feet of retail space, The Gardens Mall is an upscale, two-story, enclosed shopping mall located in Palm Beach Gardens, Florida. The Gardens Mall is located in the affluent North Palm Beach County, which posts the highest per capita income in the state of Florida. Considered a unique shopping destination, The Gardens is one of the few centers in the country anchored by Saks Fifth Avenue, Nordstrom and Bloomingdales, and is home to over 160 specialty retailers including Tiffany, Louis Vuitton, Chanel and Burberry.

“The Gardens Mall, which is home to several leading, contemporary branded retailers, is a shopping destination for the fashion conscious,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “We look forward to making our expanding collection of True Religion Apparel more accessible to consumers through the growth of our branded retail stores.”

“The Gardens Mall serves the affluent and growing area north of Palm Beach, Florida. The mall is considered a unique shopping destination to both residents and tourists alike, attracting more than 4 million shopping visits each year,” said Michael Buckley, president of True Religion Apparel, Inc. “With sales per square foot exceeding $700, The Gardens Mall is among the most productive malls in the U.S.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.