In order to make life easier for the growing ranks of on-the-go shoppers who carry mobile smartphones, Rite Aid has launched an official mobile app offering one-click prescription refill scanning, locations and features of the nearest Rite Aid stores, and weekly sale and promotion listings. Members of Rite Aid's free customer loyalty program wellness+ can even manage their accounts from anywhere by checking their point status and using Rite Aid's Load2Card program to virtually clip coupons and add them to their wellness+ card for instant register savings.
The app – or mobile application, a customized program designed to run efficiently on the latest generation of high-tech mobile "smartphones" – is available now for free for Android and iPhone operating systems at Play.Google.com and iTunes.Apple.com. It expands and simplifies the mobile services Rite Aid has long offered through its mobile-optimized website while also offering a versatile platform that will continue to evolve with new features and capabilities already under development for subsequent app versions.
"We've seen traffic to our mobile-optimized website grow steadily as proof positive that our customers' communication preferences are evolving," said John Learish, senior vice president, marketing. "With this new app for Android and iPhone-powered devices, Rite Aid is ready to further engage customers when and how they choose to communicate, adding relevant services inside the app that increase the convenience and value we can offer.”
The mobile app complements existing channels of communication that Rite Aid has long used including Rx Reminders, Rite Aid's free prescription service that sends text, e-mail and/or phone alerts when a prescription is due for a refill or ready to be picked up. Rite Aid also engages customers through social media including Facebook and Twitter and via traditional channels, such as weekly sales circular ads. Specific features of the free app include:
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with approximately 4,700 stores in 31 states and the District of Columbia and fiscal 2011 annual revenues of $25.2 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.