Dreft Celebrates Reality TV Couple and Expectant Parents, Sean and Catherine Lowe's, "Journey of #Amazinghood" with Year-Long Partnership and Unforgettable Baby Shower

Dreft, the No. 1 baby laundry detergent choice of pediatricians, the No. 1 dermatologist recommended brand for baby clothes, and a trusted name in fabric care for over 80 years, announces a year-long partnership with reality TV sweethearts and expectant parents, Sean and Catherine Lowe. After falling in love on national television, Sean and Catherine Lowe will be welcoming their first child in July and thanks to Dreft, fans will be able to catch a glimpse into some of their most memorable parenting moments that make up their “Journey of #Amazinghood.”

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Reality TV couple Sean and Catherine Lowe celebrate their pregnancy at the Dreft “Loads of Love” baby shower, Wednesday, April 27, 2016, in New York. Visit Dreft.com and the brand’s social channels for more information about the couple’s parenting journey. (Diane Bondareff/Invision for Dreft/AP Images)

Yesterday in New York City, Dreft kicked off this partnership with an unforgettable “Loads of Love” themed baby shower where they got the love, support and many of the baby essentials they need to prepare for the arrival of their new little one. Held at the Gansevoort Park Avenue Hotel, the shower featured “loads” of well wishes and advice hung on clothing lines from guests, wicker laundry baskets filled with plush baby blankets and beautiful Dreft branded treats. Dreft will continue to chronicle some of the unforgettable moments they share as a family exclusively on Dreft’s social channels. Fans can view their "Journey of Amazinghood” content on Dreft's Instagram, Facebook, Twitter and YouTube pages throughout 2017.

“We know this year is going to be filled with fun, adventures and precious memories – but we know that parenting and babyhood is messy and never picture-perfect,” said Sean Lowe. “We’re excited to embrace the special, messy moments as they come. Thankfully with Dreft, we can tackle the messes and focus more on all of the amazing times we have to share together.”

“This partnership is special to me because my mom used Dreft to wash my baby clothes,” added Catherine Lowe. “It makes me feel good to know that I am continuing the tradition of using a brand that my mom trusted. Sean and I are having a blast preparing for the baby’s arrival by setting up the nursery and washing all the baby’s linens and clothes in Dreft Newborn Detergent.”

Last year, Dreft unveiled a new line of products that match the different stages of babyhood – from pregnancy through toddlerhood and beyond – to help the Lowes and other families with all their laundry needs as baby grows and develops. The new Dreft portfolio addresses the changing needs of a family’s laundry journey. Even before the birth of their baby, new parents are looking for products that are gentle and hypoallergenic to wash their newborn’s clothes, such as Dreft Stage 1: Newborn. As babies grow and explore their world, families are looking for a stronger detergent, like Dreft Stage 2: Active Baby, that can help remove 99% of baby food stains while still being gentle and hypoallergenic. Life with a little one moves fast and parents can feel nostalgic and sentimental when babies outgrow their newborn clothes and need to wash their “bigger-kid” clothes – bringing a need for Dreft Blissfuls in-wash scent boosters to help bring back the memories of the entire amazing journey with every wash.

For more information on Dreft's product offerings, please visit www.Dreft.com. To follow the conversation online, please use #Amazinghood.

About Dreft

As the baby laundry detergent brand most recommended by pediatricians, and the No. 1 dermatologist recommended brand for baby clothes, Dreft is specially formulated to be gentle on baby’s skin and tough on stains. Parents have relied on Dreft for over 80 years to help bring cuddle time to a whole new level of warm and fuzzy. Now Dreft has a product for every stage of babyhood, each specially formulated with growing little ones in mind. From pregnancy through toddlerhood and beyond, Dreft’s family of products has you covered every step of the way on the big, messy, amazing, beautiful journey ahead. Dreft is available at retailers nationwide, in-store and online. For more information and the latest news, please visit www.dreft.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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