UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

            X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                For the quarterly period ended December 28, 2008

                                       or

          ___ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                    For the transition period from ___ to ___

                           Commission File No. 0-26841

                             1-800-FLOWERS.COM, Inc.
             (Exact name of registrant as specified in its charter)

     DELAWARE                                                11-3117311
     --------                                                ----------
     (State of                                               (I.R.S. Employer
     incorporation)                                          Identification No.)

                One Old Country Road, Carle Place, New York 11514
                -------------------------------------------------
               (Address of principal executive offices)(Zip code)

                                 (516) 237-6000
                                 --------------
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.                               Yes (X) No ( )

Indicate by check mark whether the registrant is a large  accelerated  filer, an
accelerated filer, a non-accelerated  filer or a smaller reporting company.  See
the definitions of "large accelerated  filer,"  "accelerated filer" and "smaller
reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer [ ]                            Accelerated filer [X]
Non-accelerated filer [ ] (Do not check if a smaller reporting company)
Smaller reporting company [ ]

Indicate by check mark whether the  registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act).                                 Yes ( ) No (X)

The number of shares  outstanding of each of the Registrant's  classes of common
stock:

                                   26,851,977
                                   ----------
  (Number of shares of Class A common stock outstanding as of January 28, 2008)

                                   36,858,465
                                   ----------
  (Number of shares of Class B common stock outstanding as of January 28, 2008)





                             1-800-FLOWERS.COM, Inc.

TABLE OF CONTENTS

                                      INDEX
                                                                            Page
                                                                            ----
Part I.     Financial Information

 Item 1.     Consolidated Financial Statements:

             Consolidated Balance Sheets - December 28, 2008
              (Unaudited) and June 29, 2008                                    1

             Consolidated Statements of Operations (Unaudited) - Three
              and Six Months Ended December 28, 2008 and December
              30, 2007                                                         2

             Consolidated Statements of Cash Flows (Unaudited) -
              Six Months Ended December 28, 2008 and December
              30, 2007                                                         3

             Notes to Consolidated Financial Statements (Unaudited)            4

 Item 2.     Management's Discussion and Analysis of Financial
              Condition and Results of Operations                             15

 Item 3.     Quantitative and Qualitative Disclosures About Market Risk       27

 Item 4.     Controls and Procedures                                          27

Part II.    Other Information

 Item 1.     Legal Proceedings                                                28

 Item 1A.    Risk Factors                                                     28

 Item 2.     Unregistered Sales of Equity Securities and Use of Proceeds      28

 Item 3.     Defaults upon Senior Securities                                  29

 Item 4.     Submission of Matters to a Vote of Security Holders              29

 Item 5.     Other Information                                                29

 Item 6.     Exhibits                                                         29

Signatures                                                                    30







PART I. - FINANCIAL INFORMATION
ITEM 1. - CONSOLIDATED FINANCIAL STATEMENTS


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                           Consolidated Balance Sheets
                        (in thousands, except share data)


                                                                                                   
                                                                                     December 28,   June 29,
                                                                                        2008         2008
                                                                                     ------------ ------------
                                                                                     (unaudited)

Assets
Current assets:
 Cash and equivalents                                                                  $51,104      $12,124
 Receivables, net                                                                       42,860       13,443
 Inventories                                                                            79,957       67,283
 Deferred tax assets                                                                     7,913        7,977
 Prepaid and other                                                                       9,264        8,723
                                                                                     ------------ ------------
    Total current assets                                                               191,098      109,550

Property, plant and equipment at cost, net                                              75,157       65,737
Goodwill                                                                               105,424      124,164
Other intangibles, net                                                                  64,618       67,928
Other assets                                                                             6,143        3,959
                                                                                     ------------ ------------
Total assets                                                                          $442,440     $371,338
                                                                                     ============ ============

Liabilities and stockholders' equity
Current liabilities:
 Accounts payable and accrued expenses                                                 $94,150      $63,248
 Current maturities of long-term debt and obligations under capital leases              24,794       12,886
                                                                                     ------------ ------------
    Total current liabilities                                                          118,994       76,134
Long-term debt and obligations under capital leases                                     93,875       55,250
Deferred income taxes                                                                    5,403        5,527
Other liabilities                                                                        3,256        2,962
                                                                                     ------------ ------------
Total liabilities                                                                      221,478      139,873
Commitments and contingencies
Stockholders' equity:
 Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued                  -            -
 Class A common stock, $.01 par value, 200,000,000 shares authorized, 31,665,154
  and 31,368,241 shares issued at December 28, 2008 and June 29, 2008
  respectively                                                                             317          314
 Class B common stock, $.01 par value, 200,000,000 shares authorized, 42,138,465
  shares issued at December 28, 2008 and June 29, 2008                                     421          421
 Additional paid-in capital                                                            280,006      279,718
 Retained deficit                                                                      (28,254)     (17,839)
 Treasury stock, at cost, 4,813,177 and 4,724,326 Class A shares at December
 28, 2008 and June 29, 2008 respectively, and 5,280,000 Class B Shares at
 December 28, 2008 and June 29, 2008                                                   (31,528)     (31,149)
                                                                                     ------------ ------------
    Total stockholders' equity                                                         220,962      231,465
                                                                                     ------------ ------------
Total liabilities and stockholders' equity                                            $442,440     $371,338
                                                                                     ============ =============


See accompanying Notes to Consolidated Financial Statements.


                                       1




                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                        Consolidated Statements of Operations
                      (in thousands, except per share data)
                                   (unaudited)



                                                                                                             
                                                                     Three Months Ended                  Six Months Ended
                                                             ---------------------------------   ---------------------------------
                                                               December 28,     December 30,      December 28,     December 30,
                                                                  2008             2007               2008            2007
                                                             ---------------- ----------------   --------------- ----------------
Net revenues                                                    $329,328         $334,202           $487,361         $480,012
Cost of revenues                                                 191,036          181,146            287,246          267,075
                                                             ---------------- ----------------   --------------- ----------------
Gross profit                                                     138,292          153,056            200,115          212,937
Operating expenses:
 Marketing and sales                                              88,370           93,594            131,018          136,373
 Technology and development                                        5,169            5,419             10,839           10,654
 General and administrative                                       12,136           15,448             27,652           30,666
 Depreciation and amortization                                     5,797            4,967             11,485            9,837
 Goodwill and intangible impairment                               20,036                -             20,036                -
                                                             ---------------- ----------------   ---------------  ----------------
       Total operating expenses                                  131,508          119,428            201,030          187,530
                                                             ---------------- ----------------   ---------------  ----------------
Operating income (loss)                                            6,784           33,628               (915)          25,407
Other income (expense):
 Interest income                                                      76              295                172              473
 Interest expense                                                 (2,507)          (1,737)            (3,666)          (3,282)
 Other                                                                18               12                 27               30
                                                             ---------------- ----------------   ---------------  ----------------
Total other income (expense), net                                 (2,413)          (1,430)            (3,467)          (2,779)
                                                             ---------------- ----------------   ---------------  ----------------
Income (loss) before income taxes                                  4,371           32,198             (4,382)          22,628
Income tax expense                                                 9,482           12,942              6,033            9,162
                                                             ---------------- ----------------   ---------------  ----------------

Net (loss) income                                                ($5,111)         $19,256           ($10,415)         $13,466
                                                             ================ ================   ===============  ================


Net (loss) income per common share:
     Basic                                                        ($0.08)           $0.31            ($0.17)            $0.21
                                                             ================ ================   ===============  ================
     Diluted                                                      ($0.08)           $0.29            ($0.17)            $0.20
                                                             ================ ================   ===============  ================
Weighted average shares used in the calculation
  of net (loss)  income per common share
     Basic                                                        63,631           63,020             63,574           62,825
                                                             ================ ================   ===============  ================
     Diluted                                                      63,631           66,050             63,574           66,026
                                                             ================ ================   ===============  ================




 See accompanying Notes to Consolidated Financial Statements.


                                       2


1-800-FLOWERS.COM, Inc. and Subsidiaries
                      Consolidated Statements of Cash Flows
                                 (in thousands)
                                   (unaudited)

                                                                                                     
                                                                                           Six Months Ended
                                                                                     ------------------------------
                                                                                      December 28,    December 30,
                                                                                          2008            2007
                                                                                     -------------  ---------------

Operating activities:
Net (loss) income                                                                       ($10,415)          $13,466
Reconciliation of net (loss) income to net cash provided by operations:
 Depreciation and amortization                                                            11,485             9,837
 Deferred income taxes                                                                       (60)            9,122
 Bad debt expense                                                                          1,115             1,363
 Stock-based compensation                                                                    177             2,305
 Goodwill and intangible asset impairment                                                 20,036                 -
 Other non-cash items                                                                          -               171
Changes in operating items:
    Receivables                                                                          (28,580)          (11,646)
    Inventories                                                                           (9,255)             (696)
    Prepaid and other                                                                       (507)             (344)
    Accounts payable and accrued expenses                                                 29,153            39,605
    Other assets                                                                             195               350
    Other liabilities                                                                        294              (118)
                                                                                     -------------  ---------------
  Net cash provided by operating activities                                               13,638            63,415

Investing activities:
Acquisitions, net of cash acquired                                                        (9,297)           (4,135)
Dispositions                                                                                  25                25
Capital expenditures                                                                     (13,616)           (8,279)
Other                                                                                        110                81
                                                                                     -------------  ---------------
  Net cash used in investing activities                                                  (22,778)          (12,308)


Financing activities:
Acquisition of treasury stock                                                               (379)                -
Debt issuance cost                                                                        (2,148)                -
Proceeds from exercise of  employee stock options                                            114             3,209
Proceeds from bank borrowings                                                            120,000            80,000
Repayment of bank borrowings and capital leases                                          (69,467)          (84,991)
                                                                                     -------------  ---------------
  Net cash  provided by (used in) financing activities                                    48,120            (1,782)
                                                                                     -------------  ---------------
Net change in cash and equivalents                                                        38,980            49,325
Cash and equivalents:
    Beginning of period                                                                   12,124            16,087
                                                                                     -------------  ---------------
    End of period                                                                        $51,104           $65,412
                                                                                     =============  ===============



See accompanying Notes to Consolidated Financial Statements.

                                       3




                    1-800-FLOWERS.COM, Inc. and Subsidiaries
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (unaudited)

Note 1 - Accounting Policies

Basis of Presentation

The accompanying  unaudited consolidated financial statements have been prepared
by  1-800-FLOWERS.COM,  Inc. and subsidiaries (the "Company") in accordance with
accounting  principles  generally  accepted  in the United  States  for  interim
financial  information  and  pursuant  to  the  rules  and  regulations  of  the
Securities and Exchange Commission.  Accordingly, they do not include all of the
information and footnotes required by accounting  principles  generally accepted
in the United  States  for  complete  financial  statements.  In the  opinion of
management, all adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included.  Operating results for the
three and six months ended December 28, 2008 are not  necessarily  indicative of
the results that may be expected for the fiscal year ending June 28, 2009.

The balance sheet information at June 29, 2008 has been derived from the audited
financial statements at that date.

The  information  in this  Quarterly  Report  on  Form  10-Q  should  be read in
conjunction with the  consolidated  financial  statements and footnotes  thereto
included in the  Company's  Annual Report on Form 10-K for the fiscal year ended
June 29, 2008.

Use of Estimates

The  preparation of the  consolidated  financial  statements in conformity  with
accounting   principles   generally  accepted  in  the  United  States  requires
management to make estimates and assumptions that affect the amounts reported in
the financial  statements and  accompanying  notes.  Actual results could differ
from those estimates.

Comprehensive Income (Losses)

For the three and six months ended  December 28, 2008 and December 30, 2007, the
Company's  comprehensive  net income  (losses) were equal to the  respective net
income (losses) for each of the periods presented.

Fair Value Measurements

Effective June 30, 2008, the Company adopted  Statement of Financial  Accounting
Standard No. 157, "Fair Value  Measurements"  ("SFAS 157") for certain financial
assets and liabilities. This standard establishes a framework for measuring fair
value and requires enhanced disclosures about fair value measurements.  SFAS 157
clarifies that fair value is an exit price,  representing  the amount that would
be  received  to sell an asset or paid to  transfer  a  liability  in an orderly
transaction between market participants.  SFAS 157 also establishes a fair value
hierarchy that  prioritizes  the inputs to valuation  techniques used to measure
fair value. The statement  requires that assets and liabilities  carried at fair
value be classified and disclosed in one of the following three categories:

Level 1: Quoted  market  prices  in  active  markets  for  identical  assets  or
         liabilities.
Level 2: Quoted  prices in active  markets for similar  assets and  liabilities,
         quoted prices for indentically similar assets or liabilities in markets
         that  are not active  and models  for which all  significant inputs are
         observable either directly or indirectly.
Level 3: Unobservable inputs reflecting the reporting  entity's own  assumptions
         or external inputs for inactive markets.

The  determination of where assets and liabilities fall within this hierarchy is
based  upon the  lowest  level of input  that is  significant  to the fair value
measurement.  As of December  30, 2008,  the Company  holds  approximately  $2.2
million  of "level 1" cash  equivalents  that are  measured  at fair  value on a
recurring  basis.  The Company does not have any assets or liabilities  that are
based on "level 2" or "level 3" inputs.

Recent Accounting Pronouncements

In  December  2007,  the FASB  issued  Statement  No. 141  (Revised),  "Business
Combinations"  ("SFAS No.  141R")  and SFAS 160,  "Noncontrolling  Interests  in
Consolidated  Financial  Statements  ("SFAS  160").  SFAS No.  141R and SFAS 160
revise the method of accounting for a number of aspects of business combinations
and  non-controlling  interests,  including  acquisition   costs,  contingencies

                                       4



                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


(including  contingent assets,  contingent  liabilities and contingent  purchase
price), the impacts of partial and step-acquisitions (including the valuation of
net  assets  attributable  to  non-acquired   minority   interests),   and  post
acquisition exit activities of acquired businesses.  SFAS 141R and SFAS 160 will
be effective for the Company during the fiscal year beginning June 29, 2009. The
Company  cannot  anticipate  whether  the  adoption of SFAS No. 141R will have a
material  impact on its results of  operations  and  financial  condition as the
impact is solely dependent on the terms of any business combination entered into
by the Company after June 29, 2009.

On April 25,  2008,  the FASB  issued  FASB  Staff  Position  (FSP)  FAS  142-3,
"Determination  of the Useful Life of  Intangible  Assets."  This FSP amends the
factors that should be considered in developing renewal or extension assumptions
used to determine  the useful life of a recognized  intangible  asset under SFAS
No. 142, "Goodwill and Other Intangible Assets," or SFAS 142. The intent of this
FSP is to  improve  the  consistency  between  the useful  life of a  recognized
intangible  asset under SFAS 142 and the period of  expected  cash flows used to
measure the fair value of the asset under SFAS 141R and other generally accepted
accounting principles. This FSP is effective for financial statements issued for
fiscal years beginning after December 15, 2008, and interim periods within those
fiscal years. Early adoption is prohibited.  The Company is currently evaluating
the  impact,  if any,  that this FSP will  have on its  results  of  operations,
financial position or cash flows.

Reclassifications

Certain  balances in the prior fiscal periods have been  reclassified to conform
with the presentation in the current fiscal year.

Note 2 - Net (Loss) Income Per Common Share

Basic net loss per common share is computed using the weighted average number of
common shares outstanding  during the period.  Diluted net loss per common share
is computed  using the  weighted  average  number of common  shares  outstanding
during the period,  and excludes the effect of dilutive  potential common shares
(consisting of employee stock options and unvested  restricted stock awards) for
the three and six months ended  December 28, 2008, as their  inclusion  would be
antidilutive.

The following  table sets forth the  computation of basic and diluted net income
per common share:

                                                                                                                  
                                                                     Three Months Ended                   Six Months Ended
                                                              ----------------------------------  ----------------------------------
                                                                 December 28,      December 30,      December 28,    December 30,
                                                                    2008              2007              2008              2007
                                                              -----------------  ---------------  ----------------  ----------------
                                                                                 (in thousands, except per share data)
    Numerator:
       Net (loss) income                                           ($5,111)          $19,256         ($10,415)          $13,466
                                                              =================  ===============  ================  ================
    Denominator:
       Weighted average shares outstanding                          63,631            63,020           63,574            62,825
       Effect of dilutive securities:
           Employee stock options                                        -             2,238                -             2,218
           Employee restricted stock awards                              -               792                -               983
                                                              -----------------  ---------------  ----------------  ----------------
                                                                         -             3,030                -             3,201
                                                              -----------------  ---------------  ----------------  ----------------
    Adjusted weighted-average shares and assumed
       conversions                                                  63,631            66,050           63,574            66,026
                                                              =================  ===============  ================  ================
    Net (loss) income per common share:
       Basic                                                        ($0.08)            $0.31           ($0.17)            $0.21
                                                              =================  ===============  ================  ================
       Diluted                                                      ($0.08             $0.29           ($0.17)            $0.20
                                                              =================  ===============  ================  ================
 

                                       5



                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)

Note 3 - Stock-Based Compensation

The Company has a Long Term Incentive and Share Award Plan,  which is more fully
described in Note 11 to the consolidated  financial  statements  included in the
Company's  2008  Annual  Report on Form  10-K,  that  provides  for the grant to
eligible   employees,   consultants  and  directors  of  stock  options,   share
appreciation   rights  (SARs),   restricted  shares,   restricted  share  units,
performance  shares,   performance  units,  dividend   equivalents,   and  other
stock-based awards.

The  amounts of  stock-based  compensation  expense  recognized  in the  periods
presented are as follows:

                                                                                                                 
                                                                     Three Months Ended                   Six Months Ended
                                                              ---------------------------------- ----------------------------------
                                                                 December 28,     December 30,     December 28,      December 30,
                                                                    2008              2007            2008              2007
                                                              ----------------- ---------------- ----------------  ----------------
                                                                                          (in thousands)

   Stock options                                                    $369               $270              $729               $772
   Restricted stock awards                                        (1,411)               566              (552)             1,533
                                                              ----------------- ---------------- ----------------  ----------------
      Total                                                       (1,042)               836               177              2,305
   Deferred income tax benefit                                      (453)               509              (64)                996
                                                              ----------------- ---------------- ----------------  ----------------
   Stock-based compensation expense, net                           ($589)              $327              $241             $1,309
                                                              ================= ================ ================  =================

During Fiscal 2007, the Company  implemented a long-term  incentive equity award
plan ("LTIP"),  which provides for the grant of performance based shares, earned
based upon  actual  three-year  cumulative  performance,  as  defined,  measured
against  pre-established  targets.  During the three month period ended December
28, 2008, the Company reversed all non-vested RSA'S previously accrued under its
LTIP program,  amounting to $1.8 million, as minimum performance targets are not
expected to be achieved.

Stock-based compensation is recorded within the following line items of
operating expenses:

                                                                     Three Months Ended                   Six Months Ended
                                                              ---------------------------------- ----------------------------------
                                                                 December 28,     December 30,     December 28,      December 30,
                                                                    2008              2007            2008              2007
                                                              ----------------- ---------------- ----------------  ----------------
                                                                                          (in thousands)

   Marketing and sales                                             ($649)              $242             ($118)             $756
   Technology and development                                        118                 99               293               319
   General and administrative                                       (511)               495                 2             1,230
                                                              ----------------- ---------------- ----------------  ----------------
     Total                                                       ($1,042)              $836              $177            $2,305
                                                              ================= ================ ================  ================

The weighted  average fair value of stock options on the date of grant,  and the
assumptions  used to  estimate  the fair  value of the stock  options  using the
Black-Scholes  option valuation model granted during the respective periods were
as follows:

                                                                     Three Months Ended                   Six Months Ended
                                                              ---------------------------------- ----------------------------------
                                                                 December 28,     December 30,     December 28,      December 30,
                                                                    2008              2007            2008              2007
                                                              ----------------- ---------------- ----------------  ----------------
         Weighted average fair value of
          options granted                                           $1.72           $4.33            $2.67               $4.66
         Expected volatility                                        43.0%           42.6%            42.0%               45.8%
         Expected life                                               6.4 yrs         5.3 yrs          6.4 yrs             5.3 yrs
         Risk-free interest rate                                     2.75%           4.20%            2.85%               4.39%
         Expected dividend yield                                     0.0%            0.0%             0.0%                0.0%


                                       6

                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


The following table summarizes stock option activity during the six months ended
December 28, 2008:

                                                                                            
                                                                                       Weighted
                                                                         Weighted       Average
                                                                          Average      Remaining     Aggregate
                                                                         Exercise     Contractual    Intrinsic
                                                          Options          Price         Term       Value (000s)
                                                        ----------------------------------------------------------

  Outstanding at June 29, 2008                             7,872,344        $8.47
  Granted                                                    286,000        $5.88
  Exercised                                                  (24,843)       $4.60
  Forfeited                                                 (186,552)       $8.86
                                                        -------------
  Outstanding at December 28, 2008                         7,946,949        $8.38     3.7 years           $-
                                                        =============

Options vested or expected to vest at December 28,
2008                                                       7,788,274        $8.40     3.6 years           $-
Exercisable at December 28, 2008                           6,884,523        $8.54     3.1 years           $-



As of December 28, 2008, the total future compensation cost related to nonvested
options, not yet recognized in the statement of income, was $2.5 million and the
weighted average period over which these awards are expected to be recognized
was 2.7 years.

The Company  grants shares of common stock to its employees  that are subject to
restrictions on transfer and risk of forfeiture until  fulfillment of applicable
service  conditions  and, in certain cases,  holding periods  (Restricted  Stock
Awards).  The following table  summarizes the activity of non-vested  restricted
stock awards during the six months ended December 28, 2008:

                                                                                
                                                                                     Weighted
                                                                                   Average Grant
                                                                                     Date Fair
                                                                     Shares            Value
                                                                  -------------- ---------------

                 Non-vested at June 29, 2008                          1,275,153      $7.58
                 Granted                                                884,966      $3.76
                 Vested                                                (272,070)     $6.47
                 Forfeited                                             (762,558)     $6.31
                                                                  --------------
                 Non-vested at December 28, 2008                      1,125,491      $5.71
                                                                  ==============


The fair value of  nonvested  shares is  determined  based on the closing  stock
price on the grant date.  As of December  28,  2008,  there was $3.5  million of
total   unrecognized   compensation   cost  related  to  non-vested   restricted
stock-based  compensation to be recognized over the  weighted-average  remaining
period of 2.2 years.

Note 4 - Acquisitions

The Company  accounts for its business  combinations in accordance with SFAS No.
141, "Business Combinations," which addresses financial accounting and reporting
for business  combinations and requires that all such  transactions be accounted
for using the purchase  method.  Under the  purchase  method of  accounting  for
business combinations, the aggregate purchase price for the acquired business is
allocated  to the  assets  acquired  and  liabilities  assumed  based  on  their
estimated fair values at the acquisition date. Operating results of the acquired
entities are reflected in the Company's  consolidated  financial statements from
date of acquisition.

                                       7


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)

Acquisition of Napco Marketing Corp.

On July 21, 2008, the Company acquired  selected assets of Napco Marketing Corp.
(Napco),  a wholesale  merchandiser and marketer of products designed  primarily
for the floral  industry.  The purchase  price of  approximately  $10.9  million
included the acquisition of a fulfillment  center located in  Jacksonville,  FL,
inventory,  and  certain  other  assets,  as well as the  assumption  of certain
related  liabilities,  including their seasonal line of credit of  approximately
$4.0 million.  The acquisition was financed utilizing a combination of available
cash generated  from  operations  and through  borrowings  against the Company's
revolving credit facility, which as described below, was subsequently amended by
the Company's 2008 Credit Facility. The purchase price includes an up-front cash
payment  of  $9.3  million,  net of  cash  acquired,  and  potential  "earn-out"
incentives,  which amount to a maximum of $1.6 million  through the years ending
July 2, 2012, upon achievement of specified performance targets.

The Company is in the process of finalizing its allocation of the purchase price
to  individual  assets  acquired  and  liabilities  assumed  as a result  of the
acquisition of Napco. This will result in potential  adjustments to the carrying
value of Napco's recorded assets and liabilities.  The preliminary allocation of
the purchase  price included in the current period balance sheet is based on the
best  estimates  of  management  and is  subject  to  revision  based  on  final
determination of asset fair values and useful lives.

The following table summarizes the allocation of purchase price to the estimated
fair  values of  assets  acquired  and  liabilities  assumed  at the date of the
acquisition of Napco:

                                                           Napco
                                                          Purchase
                                                           Price
                                                         Allocation
                                                      --------------------
                                                         (in thousands)

  Current assets                                              $5,119
  Property, plant and equipment                                5,897
  Intangible assets                                                -
  Goodwill                                                         -
  Other                                                           74
                                                      --------------------
    Total assets acquired                                     11,090
                                                      --------------------
  Current liabilities                                            162
                                                      --------------------
    Total liabilities assumed                                    162
                                                      --------------------
    Net assets acquired                                      $10,928
                                                      ====================

Acquisition of DesignPac Gifts LLC

On April 30,  2008,  the  Company  acquired  all of the  membership  interest in
DesignPac  Gifts LLC  (DesignPac),  a designer,  assembler  and  distributor  of
gourmet gift baskets, gourmet food towers and gift sets, including a broad range
of  branded  and  private  label  components,  based in  Melrose  Park,  IL. The
acquisition,  for approximately $33.4 million in cash, net of cash acquired, was
financed utilizing a combination of available cash generated from operations and
through borrowings against the Company's revolving credit facility. The purchase
price is subject to potential "earn-out" incentives which amount to a maximum of
$2.0  million  through  the years  ending June 27,  2010,  upon  achievement  of
specified  performance  targets.  In its  most  recently  completed  year  ended
December 31, 2007, prior to the  acquisition,  DesignPac  generated  revenues of
approximately $53.3 million.


                                       8


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


In order to fund the increase in working  capital  requirements  associated with
DesignPac, and to provide for additional operational flexibility,  on August 28,
2008,  the Company  entered into a $293.0  million  Amended and Restated  Credit
Agreement with JPMorgan Chase Bank N.A., as administrative agent, and a group of
lenders  (the "2008 Credit  Facility").  The 2008 Credit  Facility  provides for
borrowings of up to $293.0 million,  including:  (i) a $165.0 million  revolving
credit  commitment,  (ii) $60.0  million of new term loan debt,  and (iii) $68.0
million of existing term loan debt associated with the Company's previous credit
facility.  Outstanding amounts under the 2008 Credit Facility will bear interest
at the Company's option at either:  (i) LIBOR plus a defined margin, or (ii) the
agent bank's prime rate plus a margin.  The applicable margins for the Company's
existing term loan and revolving  credit facility will range from 1.50% to 2.50%
for LIBOR loans and 0.50% to 1.50% for base rate loans,  and the  Company's  new
term loan will range from 2.00% to 3.00% for LIBOR  loans and 1.00% to 2.00% for
base rate  loans in each case with  pricing  based upon the  Company's  leverage
ratio.

The Company is in the process of finalizing its allocation of the purchase price
to  individual  assets  acquired  and  liabilities  assumed  as a result  of the
acquisition  of  DesignPac.  This will result in  potential  adjustments  to the
carrying value of DesignPac's recorded assets and liabilities, the establishment
of certain additional intangible assets, revisions of useful lives of intangible
assets,  some of which will have indefinite  lives not subject to  amortization,
and the determination of any residual amount that will be allocated to goodwill.
The preliminary  allocation of the purchase price included in the current period
balance  sheet is based on the best  estimates of  management  and is subject to
revision based on final determination of asset fair values and useful lives.

The following table summarizes the allocation of purchase price to the estimated
fair  values of  assets  acquired  and  liabilities  assumed  at the date of the
acquisition of DesignPac:

                                                          DesignPac
                                                          Purchase
                                                           Price
                                                         Allocation
                                                      --------------------
                                                         (in thousands)

  Current assets                                              $1,287
  Property, plant and equipment                                1,172
  Intangible assets                                           18,908
  Goodwill                                                    12,131
  Other                                                           87
                                                      --------------------
    Total assets acquired                                     33,585
                                                      --------------------
  Current liabilities                                            184
                                                      --------------------
    Total liabilities assumed                                    184
                                                      --------------------
    Net assets acquired                                      $33,401
                                                      ====================


Although  not  finalized,  of the $18.9  million of acquired  intangible  assets
related to the  DesignPac  acquisition,  $6.4 million was assigned to trademarks
that are not subject to amortization,  while the remaining acquired  intangibles
of $12.5 million were allocated  primarily to customer related intangibles which
are being  amortized  over the  assets'  determinable  useful  life of 10 years.
Approximately $12.1 million of goodwill is deductible for tax purposes.



                                       9




                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


Pro forma Results of Operation

The following  unaudited pro forma consolidated  financial  information has been
prepared as if the  acquisitions  of DesignPac  and Napco had taken place at the
beginning of fiscal year 2008. The following  unaudited pro forma information is
not  necessarily  indicative of the results of  operations in future  periods or
results that would have been  achieved had the  acquisitions  taken place at the
beginning of the periods presented.

                                                                                               
                                                          Three Months Ended                 Six Months Ended
                                                    --------------------------------- ---------------------------------
                                                     December 28,     December 30,     December 28,     December 30,
                                                        2008             2007             2008             2007
                                                    ---------------- ---------------- ---------------- ----------------
                                                                 (in thousands, except  per share data)

Net Revenues                                           $329,328         $376,841        $488,390          $541,491
Income (loss) from operations                            $6,784          $41,448        ($19,213)          $32,968
Net (loss) income                                       ($5,111)         $23,761        ($10,332)          $19,305
Basic net (loss) income per common share                 ($0.08)           $0.38          ($0.16)            $0.31
Diluted net (loss) income per common share               ($0.08)           $0.36          ($0.16)            $0.29



Note 5 - Inventory

The  Company's  inventory,  stated at cost,  which is not in  excess of  market,
includes  purchased  and  manufactured  finished  goods  for  resale,  packaging
supplies,  raw material  ingredients  for  manufactured  products and associated
manufacturing labor, and is classified as follows:


                                                                                                    
                                                                                        December 28,     June 29,
                                                                                           2008            2008
                                                                                       --------------  -----------
                                                                                               (in thousands)

                Finished goods                                                              $55,570        $48,986
                Work-in-Process                                                               5,669          3,442
                Raw materials                                                                18,718         14,855
                                                                                         -----------    -----------
                                                                                            $79,957        $67,283
                                                                                         ===========    ===========



Note 6 - Goodwill and Intangible Assets

The change in the carrying amount of goodwill is as follows:

                                                                                                       
                                            1-800-Flowers.com                    Gourmet
                                              Consumer          BloomNet         Food and          Home and
                                               Floral         Wire Service     Gift Baskets       Children's
                                                                                                    Gifts             Total
                                            ----------------------------------------------------------------------------------
                                                                              (in thousands)

Balance at June 29, 2008                          $6,166             $-             $99,737           $18,261         $124,164

   Acquisition of DesignPac                                                              52                                 52
   Goodwill impairment                                                                                (18,261)         (18,261)
   Other                                            (384)                              (147)                              (531)
                                            --------------    -------------    -------------     -------------    --------------
Balance at December 28, 2008                      $5,782             $-             $99,642                $0         $105,424
                                            ==============    =============    =============     =============    ==============


Goodwill  represents the excess of the purchase price over the fair value of the
net tangible  and  identifiable  intangible  assets  acquired  in each  business
combination.  The carrying value of the Company's  goodwill was allocated to its
reporting  units  pursuant  to SFAS No.  142,  "Goodwill  and  Other  Intangible
Assets." In accordance with SFAS No. 142,  goodwill and other  indefinite  lived
intangibles are subject to an assessment for impairment, which must be performed
annually,  or more frequently if events or circumstances  indicate that goodwill
or other indefinite lived  intangibles  might be impaired.  Goodwill  impairment
testing  involves a  two-step process. Step 1  compares the  fair value  of  the

                                       10

                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


Company's  reporting  units to their carrying  values.  If the fair value of the
reporting unit exceeds its carrying value, no further analysis is necessary.  If
the carrying amount of the reporting unit exceeds its fair value, Step 2 must be
completed to quantify the amount of  impairment.  Step 2 calculates  the implied
fair  value of  goodwill  by  deducting  the  fair  value  of all  tangible  and
intangible  assets,  excluding  goodwill,  of the reporting  unit, from the fair
value of the  reporting  unit as determined in Step 1. The implied fair value of
goodwill  determined in this step is compared to the carrying value of goodwill.
If the  implied  fair  value of  goodwill  is less  than the  carrying  value of
goodwill, an impairment loss, equal to the difference, is recognized.

During the three months ended December 28, 2008,  the Home and  Children's  Gift
segment experienced  significant  declines in revenue and operating  performance
when compared to prior years and their strategic  outlook.  The Company believes
that this weak performance was attributable to reduced consumer  spending due to
the  overall  weakness in the  economy,  and in  particular,  as a result of the
continued  decline  in  demand  for home  decor  products.  As a result of these
factors,  as well as the Company's  plans to resize this  category  based on the
expectation  of  continued  weekness  in the  home  decor  retail  sector  and a
significant reduction in the Company's market capitalization, upon completion of
the impairment  analysis described above, the goodwill related to this reporting
unit was deemed to be fully impaired.  Therefore,  during the three months ended
December 28, 2008, the Company  recorded an impairment  charge of $18.3 million,
reducing the carrying value of goodwill to $105.4 million.

Fair value was determined  using an income based  approach,  whereby the Company
estimated  future cash flows of the reporting  unit,  discounted by an estimated
weighted-average cost of capital,  which reflected the overall level of inherent
risk of the reporting unit and the rate of return that an outside investor would
expect to earn. The Company  reconciled the value of its reporting  units to its
overall market  capitalization to determine that its assumptions were consistent
with that of an outside investor.

The Company's other intangible assets consist of the following:

                                                                                                 
                                                       December 28, 2008                          June 29, 2008
                                            ---------------------------------------- ----------------------------------------
                                               Gross                                    Gross
                              Amortization   Carrying      Accumulated                 Carrying    Accumulated
                                 Period       Amount       Amortization      Net        Amount     Amortization       Net
                             -------------- ------------- --------------- ----------- ----------- --------------- ------------
                                                                     (in thousands)

 Intangible assets with
 determinable lives
  Investment in licenses      14 - 16 years    $5,314          $4,607        $707       $4,927         $4,408         $519
  Customer lists               3 - 10 years    24,910           7,156      17,754       25,570          6,042       19,528
    Other                       5 - 8 years     2,488             873       1,615        2,488            660        1,828
                                            ------------ --------------- ----------- ----------- --------------- ------------
                                               32,712          12,636      20,076       32,985         11,110       21,875

 Trademarks with
    indefinite lives              -            44,542               -      44,542       46,053              -       46,053
                                            ------------ --------------- ----------- ----------- --------------- ------------
 Total identifiable
    intangible assets                         $77,254         $12,636     $64,618      $79,038        $11,110      $67,928
                                            ============ =============== =========== =========== =============== ============


Intangible  assets are reviewed  for  impairment  whenever  events or changes in
circumstances  indicate that the carrying  amount of an asset or asset group may
not be  recoverable.

As part of the  aforementioned  impairment  analysis  performed for the Home and
Children's  Gift  segment,  the Company  recorded an  impairment  charge of $1.8
million, related to the trade names and customer lists, which were determined to
be impaired  due to changes in the  business  environment  and adverse  economic
conditions currently being experienced due to decreased consumer spending.

Estimated future amortization expense is as follows:  remainder of fiscal 2009 -
$1.9  million,  fiscal 2010 - $3.8 million,  fiscal 2011 - $3.1 million,  fiscal
2012 - $2.0, fiscal 2013 - $2.0 and thereafter - $7.3 million.

                                       11


                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)

Note 7 - Long-Term Debt

The Company's long-term debt and obligations under capital leases consist of the
following:

                                                                                                       
                                                                                        December 28,      June 29,
                                                                                            2008            2008
                                                                                       ----------------  -----------
                                                                                               (in thousands)

                Term loan                                                                  $118,625         $68,000
                Revolving line of credit                                                          -               -
                Commercial note                                                                   -              84
                Obligations under capital leases                                                 44              52
                                                                                         -----------     -----------
                                                                                            118,669          68,136
                Less current maturities of long-term debt and obligations under
                   capital leases                                                            24,794          12,886
                                                                                         -----------     -----------
                                                                                            $93,875         $55,250
                                                                                         ===========     ===========



In order to fund the increase in working  capital  requirements  associated with
DesignPac, and to provide for additional operational flexibility,  on August 28,
2008,  the Company  entered into a $293.0  million  Amended and Restated  Credit
Agreement with JPMorgan Chase Bank N.A., as administrative agent, and a group of
lenders  (the "2008 Credit  Facility").  The 2008 Credit  Facility  provides for
borrowings of up to $293.0 million,  including:  (i) a $165.0 million  revolving
credit  commitment,  (ii) $60.0  million of new term loan debt,  and (iii) $68.0
million of existing term loan debt associated with the Company's previous credit
facility.  Outstanding amounts under the 2008 Credit Facility will bear interest
at the Company's option at either:  (i) LIBOR plus a defined margin, or (ii) the
agent bank's prime rate plus a margin.  The applicable margins for the Company's
existing term loan and revolving  credit facility will range from 1.50% to 2.50%
for LIBOR loans and 0.50% to 1.50% for base rate loans,  and the  Company's  new
term loan will range from 2.00% to 3.00% for LIBOR  loans and 1.00% to 2.00% for
base rate  loans in each case with  pricing  based upon the  Company's  leverage
ratio.

At closing of the 2008 Credit Facility, the Company utilized the proceeds of the
new term  loan to pay down  amounts  outstanding  under its  previous  revolving
credit facility. The repayment terms of the existing term loan remain unchanged,
while the new term loan is required to be repaid in equal quarterly installments
of $3.0 million beginning in December 2008, with the final  installment  payment
due on August 28, 2013. The 2008 Credit Facility contains various  conditions to
borrowing,  affirmative  and  negative  covenants,  and events of  default.  The
obligations of the Company and its  subsidiaries  under the 2008 Credit Facility
are  secured  by  liens  on  all  personal  property  of  the  Company  and  its
subsidiaries.

Note 8 - Income Taxes

At the end of each interim reporting period, the Company estimates its effective
income tax rate  expected to be applicable  for the full year.  This estimate is
used in  providing  for income taxes on a  year-to-date  basis and may change in
subsequent  interim periods.  During the three and six months ended December 28,
2008, the Company  recorded income tax expense of $9.5 million and $6.0 million,
respectively,  compared to $12.9  million and $9.2 million  during the three and
six months ended  December 30, 2007.  The Company's  effective tax rates for the
three  and  six  months  ended   December  28,  2008  were  216.9%  and  137.7%,
respectively,  compared to 40.2% and 40.5% during the comparative  three and six
months ended  December 30, 2007.  The  effective  rates during the three and six
months ended December 28, 2008 reflect the impact of non-deductible goodwill and
other  intangible  impairment  charges  aggregating  approximately  $20 million.
Excluding  these  charges,  the effective  rates during the three and six months
ended  December  28,  2008 would have been  39.4% and 39.3%,  respectively.  The
adjusted effective rate during the three months ended December 28, 2008, and the
effective rate during the three months ended December 30, 2007 differed from the
U.S.  federal  statutory  rate  of 35%  primarily  due to  state  income  taxes,
partially offset by various tax credits.

                                       12




                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)


The  Company  files  income tax  returns in the U.S.  federal  jurisdiction  and
various state  jurisdictions.  The tax years that remain  subject to examination
are fiscal 2005 through fiscal 2008,  with the exception of certain states where
the  statute  remains  open from fiscal  2004,  due to  non-conformity  with the
federal  statute of  limitations  for  assessment.  The Company does not believe
there will be any material  changes in its  unrecognized  tax positions over the
next twelve months.

The  Company's  policy is to  recognize  interest and  penalties  accrued on any
unrecognized  tax benefits as a component of income tax expense.  As of the date
of  adoption  of FIN 48,  the  Company  did not have  any  accrued  interest  or
penalties  associated with any unrecognized  tax benefits,  nor was any interest
expense recognized during the quarter.

Note 9 - Business Segments

The Company's management reviews the results of the Company's operations by the
following four business categories:

    o   1-800-Flowers.com Consumer Floral;
    o   BloomNet Wire Service;
    o   Gourmet Food and Gift Baskets; and
    o   Home and Children's Gifts.

Category  performance is measured based on contribution  margin,  which includes
only the direct  controllable  revenue and operating expenses of the categories.
As such,  management's  measure of  profitability  for these categories does not
include the effect of  corporate  overhead  (see (*) below),  which are operated
under a centralized  management  platform,  providing  services  throughout  the
organization,  nor does it include  stock-based  compensation,  depreciation and
amortization, other income (net), goodwill and intangible impairment, and income
taxes.  Assets  and  liabilities  are  reviewed  at the  consolidated  level  by
management and not accounted for by category.

                                                                                              
                                                        Three Months Ended                   Six Months Ended
                                                    -----------------------------      ------------------------------
                                                     December 28,   December 30,        December 28,     December 30,
 Net revenues                                           2008           2007                 2008             2007
                                                    -------------  --------------      --------------  --------------
                                                                            (in thousands)
   Net revenues:
       1-800-Flowers.com Consumer Floral                $97,082       $114,017            $180,583         $201,669
       BloomNet Wire Service                             15,151         12,732              30,866           22,623
       Gourmet Food & Gift Baskets                      141,855        110,605             179,039          133,767
       Home & Children's Gifts                           77,757         98,013             100,352          122,748
       Corporate (*)                                        597            585                 801            1,710
       Intercompany eliminations                         (3,114)        (1,750)             (4,280)          (2,505)
                                                    -------------  --------------      --------------   --------------
     Total net revenues                                $329,328       $334,202            $487,361         $480,012
                                                    =============  ==============      ==============   ==============

                                                        Three Months Ended                   Six Months Ended
                                                    -----------------------------      ------------------------------
                                                     December 28,   December 30,        December 28,     December 30,
 Operating Income                                       2008           2007                 2008             2007
                                                    -------------  --------------      --------------  --------------
                                                                            (in thousands)
   Category Contribution Margin:
       1-800-Flowers.com Consumer Floral                $ 8,851        $13,561             $19,593          $25,506
       BloomNet Wire Service                              4,839          4,458               9,258            7,022
       Gourmet Food & Gift Baskets                       26,107         24,912              25,216           23,057
       Home & Children's Gifts                            2,758          8,747                 552            6,451
                                                    -------------  --------------      --------------   --------------

   Category Contribution Margin Subtotal                 42,555         51,678              54,619           62,036
       Corporate (*)                                     (9,938)       (13,083)            (24,013)         (26,792)
       Depreciation and amortization                     (5,797)        (4,967)            (11,485)          (9,837)
       Goodwill and Intangible impairment               (20,036)             -             (20,036)               -
                                                    -------------  --------------      --------------   --------------
            Operating income (loss)                      $6,784        $33,628               ($915)         $25,407
                                                    =============  ==============      ==============   ==============

                                       13



                    1-800-FLOWERS.COM, Inc. and Subsidiaries
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                                   (unaudited)



(*)  Corporate expenses consist of the Company's  enterprise shared service cost
     centers,  and  include,  among  others,   Information   Technology,   Human
     Resources,  Accounting and Finance,  Legal,  Executive and Customer Service
     Center functions, as well as Stock-Based Compensation. In order to leverage
     the  Company's  infrastructure,   these  functions  are  operated  under  a
     centralized management platform,  providing support services throughout the
     organization.  The  costs  of  these  functions,  other  than  those of the
     Customer  Service  Center  which  are  allocated   directly  to  the  above
     categories  based upon usage, are included within  corporate  expenses,  as
     they are not directly allocable to a specific category.


Note 10 - Commitments and Contingencies

Legal Proceedings

There are various claims,  lawsuits, and pending actions against the Company and
its subsidiaries incident to the operations of its businesses. It is the opinion
of management,  after consultation with counsel, that the ultimate resolution of
such  claims,  lawsuits  and pending  actions  will not have a material  adverse
effect on the Company's consolidated  financial position,  results of operations
or liquidity.























                                       14

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

Forward Looking Statements

This "Management's Discussion and Analysis of Financial Condition and Results of
Operations"  (MD&A) is intended  to provide an  understanding  of our  financial
condition,  change in financial  condition,  cash flow, liquidity and results of
operations. The following MD&A discussion should be read in conjunction with the
consolidated  financial  statements  and notes to those  statements  that appear
elsewhere in this Form 10-Q and in the Company's Annual Report on Form 10-K. The
following  discussion  contains  forward-looking  statements  that  reflect  the
Company's  plans,  estimates  and beliefs.  The Company's  actual  results could
differ  materially  from  those  discussed  in the  forward-looking  statements.
Factors that could cause or contribute to any differences  include,  but are not
limited to, those discussed under the caption "Forward-Looking  Information" and
under Part II Item 1A - "Risk Factors".

Overview

1-800-FLOWERS.COM,  Inc. is the world's  leading florist and gift shop. For more
than 30 years,  1-800-FLOWERS.COM,  Inc. has been providing customers with fresh
flowers  and the  finest  selection  of plants,  gift  baskets,  gourmet  foods,
confections,  balloons and plush  stuffed  animals  perfect for every  occasion.
1-800-FLOWERS.COM(R) (1-800-356-9377 or www.1800flowers.com),  is one of the top
50 online  retailers by Internet  Retailer,  as well as 2008 Laureate Honoree by
the  Computerworld  Honors  Program and the recipient of ICMI's 2006 Global Call
Center of the Year  Award.  1-800-FLOWERS.COM  offers  the best of both  worlds:
exquisite  arrangements  created by some of the nation's top floral  artists and
hand-delivered  the same day, and spectacular  flowers shipped  overnight "Fresh
From Our Growerssm." As always,  100% satisfaction and freshness are guaranteed.
The Company's BloomNet(R) international floral wire service (www.mybloomnet.net)
provides a broad range of quality products and value-added  services designed to
help professional florists grow their businesses profitably.

The  1-800-FLOWERS.COM,  Inc.  "Gift Shop" also  includes  gourmet gifts such as
popcorn and  specialty  treats from The Popcorn  Factory(R)  (1-800-541-2676  or
www.thepopcornfactory.com);   cookies   and  baked   gifts  from   Cheryl&Co.(R)
(1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from
Fannie May Confections Brands(R)  (www.fanniemay.com  and  www.harrylondon.com);
gourmet  foods  from  Greatfood.com(R)  (www.greatfood.com);   wine  gifts  from
Ambrosia(R)   (www.ambrosia.com);   gift   baskets   from   1-800-BASKETS.COM(R)
(www.1800baskets.com)     and    DesignPac    Gifts(TM)     (www.designpac.com);
Celebrations(R)  (www.celebrations.com),  a new premier online  destination  for
fabulous  party ideas and planning  tips;  as well as Home Decor and  Children's
Gifts from Plow & Hearth(R)  (1-800-627-1712 or  www.plowandhearth.com),  Wind &
Weather(R)  (www.windandweather.com),   HearthSong(R)  (www.hearthsong.com)  and
Magic Cabin(R) (www.magiccabin.com).

Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market
under ticker symbol FLWS.


Category Information

The Company has segmented  its  organization  to improve  execution and customer
focus and to align its  resources  to meet the demands of the markets it serves.
The following table presents the contribution of net revenues,  gross profit and
category  contribution  margin or category  "EBITDA"  (earnings before interest,
taxes,  depreciation and amortization,  and goodwill and intangible  impairment)
from each of the Company's business categories.

                                                                                                          
                                                      Three Months Ended                             Six Months Ended
                                           -----------------------------------------    --------------------------------------------
                                           December 28,   December 30,                  December 28,     December 30,
                                               2008           2007        % Change          2008             2007         % Change
                                           -------------- --------------  ----------    --------------   -------------   -----------
                                                                               (in thousands)

     Net revenues:
       1-800-Flowers.com Consumer Floral      $97,082       $114,017          (14.9)%     $180,583         $201,669          (10.5)%
       BloomNet Wire Service                   15,151         12,732           19.0%        30,866           22,623           36.4%
       Gourmet Food & Gift Baskets            141,855        110,605           28.3%       179,039          133,767           33.8%
       Home & Children's Gifts                 77,757         98,013          (20.7)%      100,352          122,748          (18.2)%
       Corporate (*)                              597            585            2.1%           801            1,710          (53.2)%
       Intercompany eliminations               (3,114)        (1,750)         (77.9)%       (4,280)          (2,505)         (70.9)%
                                          -------------- --------------                --------------   -------------
     Total net revenues                      $329,328       $334,202           (1.5)%     $487,361         $480,012            1.5%
                                          ============== ==============                ==============   =============


                                       15


                                                                                                             
                                                      Three Months Ended                             Six Months Ended
                                           -----------------------------------------    --------------------------------------------
                                           December 28,   December 30,                  December 28,     December 30,
                                               2008           2007        % Change          2008             2007         % Change
                                           -------------- --------------  ----------    --------------   -------------   -----------
                                                                               (in thousands)
     Gross Profit:
       1-800-Flowers.com Consumer Floral      $35,918        $44,870         (20.0)%      $67,627          $79,020          (14.4)%
                                                 37.0%          39.4%                        37.4%            39.2%

       BloomNet Wire Service                    8,766          7,273          20.5%        17,106           12,882           32.8%
                                                 57.9%          57.1%                        55.4%            56.9%

       Gourmet Food & Gift Baskets             56,315         54,298           3.7%        68,328           63,781            7.1%
                                                 39.7%          49.1%                        38.2%            47.7%

       Home & Children's Gifts                 37,579         46,591         (19.3)%       47,205           56,797          (16.9)%
                                                 48.3%          47.5%                        47.0%            46.3%

       Corporate (*)                              168            256         (34.1)%          325              763          (57.4)%
                                                 28.1%          43.8%                        40.6%            44.6%

       Intercompany eliminations                 (454)          (232)                        (476)            (306)
                                           -------------- --------------                --------------   -------------
     Total gross profit                      $138,292       $153,056          (9.6)%     $200,115         $212,937           (6.0)%
                                           ============== ==============                ==============   =============
                                                 42.0%          45.8%                        41.1%            44.4%
                                           =============  ==============                ==============   ==============

                                                      Three Months Ended                             Six Months Ended
                                           -----------------------------------------    --------------------------------------------
                                           December 28,   December 30,                  December 28,     December 30,
    EBITDA(**)                                 2008           2007        % Change          2008             2007         % Change
                                           -------------- --------------  ----------    --------------   -------------   -----------
                                                                               (in thousands)
     Category Contribution Margin:
       1-800-Flowers.com Consumer Floral       $8,851         13,561         (34.7)%      $19,593          $25,506          (23.2)%
       BloomNet Wire Service                    4,839          4,458           8.5%         9,258            7,022           31.8%
       Gourmet Food & Gift Baskets             26,107         24,912           4.8%        25,216           23,057            9.4%
       Home & Children's Gifts                  2,758          8,747         (68.5)%          552            6,451          (91.4)%
                                           -------------  --------------                --------------   -------------

     Category Contribution Margin Subtotal     42,555         51,678         (17.7)%       54,619           62,036          (12.0)%
         Corporate (*)                         (9,938)       (13,083)        (24.0)%      (24,013)         (26,792)         (10.4)%
                                           -------------  --------------                 --------------  -------------
            EBITDA                            $32,617        $38,595         (15.5)%      $30,606          $35,244          (13.2)%
                                           =============  ==============                 ==============  =============

(*)  Corporate expenses consist of the Company's  enterprise shared service cost
     centers,  and include,  among other items,  Information  Technology,  Human
     Resources,  Accounting and Finance,  Legal,  Executive and Customer Service
     Center functions, as well as Stock-Based Compensation. In order to leverage
     the  Company's  infrastructure,   these  functions  are  operated  under  a
     centralized management platform,  providing support services throughout the
     organization.  The  costs  of  these  functions,  other  than  those of the
     Customer  Service  Center,  which  are  allocated  directly  to  the  above
     categories based upon usage, are included within corporate expenses as they
     are not directly allocable to a specific category.

(**) Performance is measured based on category  contribution  margin or category
     EBITDA,  reflecting  only the direct  controllable  revenue  and  operating
     expenses of the categories.  As such, management's measure of profitability
     for these  categories  does not include the effect of  corporate  overhead,
     described  above,  nor  does  it  include  depreciation  and  amortization,
     goodwill and intangible  impairment,  other income (net), and income taxes.
     Management  utilizes  EBITDA as a performance  measurement  tool because it
     considers  such  information  a  meaningful  supplemental  measure  of  its
     performance and believes it is frequently used by the investment  community
     in the evaluation of companies with comparable market  capitalization.  The
     Company also uses EBITDA as one of the factors used to determine  the total
     amount of bonuses  available to be awarded to executive  officers and other
     employees.  The Company's  credit  agreement  uses EBITDA (with  additional
     adjustments)  to measure  compliance  with  covenants  such as the interest
     coverage ratio and consolidated  leverage ratio. EBITDA is also used by the
     Company to evaluate and price potential acquisition candidates.  EBITDA has
     limitations  as an  analytical  tool,  and  should  not  be  considered  in
     isolation  or as a  substitute  for  analysis of the  Company's  results as
     reported  under GAAP.  Some of these  limitations  are: (a) EBITDA does not
     reflect changes in, or cash requirements for, the Company's working capital
     needs; (b) EBITDA does not reflect the significant interest expense, or the
     cash requirements  necessary to service interest or principal payments,  on
     the Company's  debts;  and (c) although  depreciation  and amortization are
     non-cash charges, the assets being depreciated and amortized may have to be
     replaced in the future,  and EBITDA does not reflect any cash  requirements
     for such capital expenditures.  Because of these limitations, EBITDA should
     only be used on a  supplemental  basis  combined  with  GAAP  results  when
     evaluating the Company's performance.
                                       16


  Reconciliation of Net (loss) Income to EBITDA:

                                                                                                         
                                                                     Three Months Ended                   Six Months Ended
                                                                 ---------------------------      ------------------------------
                                                                  December 28,  December 30,       December 28,     December 30,
                                                                     2008          2007                2008             2007
                                                                 -------------  ------------      --------------  --------------
                                                                                         (in thousands)

       Net (loss) income                                           ($5,111)      $19,256               ($10,415)        $13,466
       Add:
        Interest expense                                             2,507         1,737                  3,666           3,282
        Depreciation and amortization                                5,797         4,967                 11,485           9,837
        Income tax expense                                           9,482        12,942                  6,033           9,162
        Goodwill and intangible impairment                          20,036             -                 20,036               -
       Less:
        Interest income                                                 76           295                    172             473
        Other expense (income)                                          18            12                     27              30
                                                                 -------------  --------------      --------------  --------------
       EBITDA                                                      $32,617       $38,595                $30,606         $35,244
                                                                 =============  ==============      ==============  ==============


Results of Operations


Net Revenues

                                                                                          
                                  Three Months Ended                             Six Months Ended
                              -----------------------------------------  ------------------------------------------
                               December 28,   December 30,                December 28,    December 30,
                                  2008           2007        % Change        2008             2007        % Change
                              -------------- --------------  ----------  --------------   -------------   ---------
                                                           (in thousands)

 Net revenues:
  E-Commerce                    $230,123         $274,168     (16.1)%       $337,872       $388,671        (13.1)%
  Other                           99,205           60,034      65.2%         149,489         91,341         63.7%
                              -------------- --------------              --------------   -------------
 Total net revenues             $329,328         $334,202      (1.5)%       $487,361       $480,012          1.5%
                              ============== ==============              ==============   ==============


During the three months ended  December  28, 2008,  revenue  declined by 1.5% in
comparison  to the prior  year  period,  resulting  from  significantly  reduced
consumer  spending during the key holiday period due to the overall  weakness in
the economy,  which impacted the Company's  Home & Children's  Gift and Consumer
Floral businesses particularly hard. The decline was offset in part by growth in
the Company's  BloomNet Wire Service  category,  which  increased 19.0% over the
prior year period due, in part,  to the  acquisition  of Napco  Marketing  Corp.
(Napco), a wholesaler of floral hardgoods,  in July 2008, and the Gourmet Food &
Gift Baskets  category,  which increased 28.3% over the prior year period due to
the  acquisition  of  DesignPac  Gifts LLC  (DesignPac),  a  wholesaler  of gift
baskets, in April 2008.

During the six months ended December 28, 2008, the Company's  revenues increased
by 1.5% over the prior  year  period  as a result  of:  (i)  growth  within  the
BloomNet Wire Service category, which increased 36.4% over the prior year period
due, in part, to the acquisition of Napco, a wholesaler of floral hardgoods,  in
July 2008, and (ii) Gourmet Food & Gift Baskets category,  which increased 33.8%
over the prior year period, due to the acquisition of DesignPac, a wholesaler of
gift baskets, in April 2008. Organic revenue,  including post acquisition growth
of DesignPac and Napco, and adjusted for the transition of Company-owned  retail
stores to franchise  operations,  declined  approximately 14.1% and 10.7% during
the three and six months ended  December 28, 2008,  reflecting  the  challenging
economic environment and its impact on consumer spending.

The Company fulfilled  approximately  3,762,000 and 5,317,000 orders through its
E-commerce sales channels (online and telephonic sales) during the three and six
months ended  December 28,  2008,  respectively,  a decrease of 14.6% and 12.2%,
over the  respective  prior  year  periods,  reflecting  a decline  in  consumer
spending during the key holiday period.  The Company's  E-commerce average order
values  during the three and six months ended  December 28, 2008,  of $61.16 and
$63.54,  decreased  1.8% and 1.0 % in  comparison to the  respective  prior year

                                       17

periods.  Other revenues,  for the three and six months ended December 28, 2008,
increased in  comparison  to the same periods of the prior year,  as a result of
the Company's recent acquisitions of Napco and DesignPac, and through the growth
of BloomNet.

The  1-800-Flowers.com  Consumer Floral category  includes the operations of the
1-800-Flowers  brand which  derives  revenue  from the sale of  consumer  floral
products through its E-Commerce sales channels (telephonic and online sales) and
company-owned  and operated retail floral stores,  as well as royalties from its
franchise  operations.  Net  revenues  during  the  three and six  months  ended
December 28, 2008 decreased 14.9% and 10.5%,  respectively,  over the prior year
periods,  due to  lower  order  volume  as a result  of the  decline  in  demand
throughout  the consumer  sector,  combined  with the  continued  transition  of
Company  owned retail stores to franchise  operations,  and a decline in average
order value in comparison to the prior year periods.

The BloomNet Wire Service  category  includes  revenues from  membership fees as
well as other product and service offerings to florists. Net revenues during the
three and six  months  ended  December  28,  2008  increased  19.0%  and  36.4%,
respectively,  over  the  prior  year  period,  primarily  as a  result  of  the
incremental  revenue  generated by the  acquisition  of Napco in July 2008,  and
continued  growth within the category as a result of market share  improvements,
as well as expanded product and service offerings and pricing initiatives.

The Gourmet Food & Gift Baskets category  includes the revenues of Cheryl & Co.,
Fannie May,  Popcorn  Factory,  The  Winetasting  Network and DesignPac  brands.
Revenue is derived from the sale of cookies, baked gifts, premium chocolates and
confections, gourmet popcorn, wine gifts and gift baskets through its E-commerce
sales  channels  (telephonic  and online sales) and  company-owned  and operated
retail stores under the Cheryl & Co. and Fannie May brands, as well as wholesale
operations.  Net revenue during the three and six months ended December 28, 2008
increased  by 28.3% and 33.8%,  respectively,  over the prior year  periods as a
result of incremental  wholesales  revenue  generated by DesignPac,  acquired in
April  2008,  offset  in part by  decreased  net  revenue  from  the  category's
E-Commerce and retail stores channels as a result of reduced  consumer  spending
during the key holiday period.

The Home & Children's Gifts category includes revenues from Plow & Hearth,  Wind
& Weather,  HearthSong and Magic Cabin brands.  Revenue is derived from the sale
of home  decor and  children's  gifts  through  its  E-commerce  sales  channels
(telephonic and online sales) and company-owned and operated retail stores under
the Plow & Hearth  brand.  Net  revenue  during the three and six  months  ended
December  28, 2008  decreased by 20.7% and 18.2%,  respectively,  over the prior
year  periods as a result of: (i) lower order volume from its  E-commerce  sales
channel,  due to a  combination  of  significantly  reduced  consumer  spending,
particularly  in the home decor  product  category,  and a planned  reduction in
catalog circulation designed to improve category  contribution,  (ii) as well as
lower  retail  store  sales due to a decline  in  customer  traffic  during  the
holiday.  As a result of this weak  performance,  the Company is  implementing a
plan  to  downsize  the  operations  of its  Home &  Children's  Gift  category,
including a reduction in catalog  marketing,  resizing the business to align its
infrastructure  with the  expectation  of  continued  weakness in the home decor
retail sector.

The Company  expects  economic  conditions  for consumers to continue to be very
challenging.  Based on this  outlook,  and combined with its first half results,
the Company now anticipates  that revenues for the full fiscal year 2009 will be
down  approximately  5-to-10  percent  compared with the prior year. In order to
mitigate the impact of the revenue  decline,  the Company  plans to continue its
operating  expense  reduction  programs  which,  from fiscal 2006 through fiscal
2008, reduced its operating expense ratio by 290 basis points.

Gross Profit

                                                                                                    
                                               Three Months Ended                              Six Months Ended
                                  --------------------------------------------- ------------------------------------------------
                                  December 28,     December 30,                  December 28,     December 30,
                                      2008             2007         % Change         2008             2007          % Change
                                  --------------  --------------- ------------- ---------------  --------------- ---------------
                                                                  (in thousands)

  Gross profit                      $138,292        $153,056         (9.6)%         $200,115        $212,937        (6.0)%
  Gross margin %                        42.0%           45.8%                           41.1%           44.4%



Gross profit  decreased during the three and six months ended December 28, 2008,
primarily as a result of the decline in revenues described above, offset in part
by  the  incremental   gross  profit   generated  by  the  DesignPac  and  Napco
acquisitions.  Gross  margin  percentage  during the three and six months  ended
December  28,  2008,  decreased  by 380  and  330  basis  points,  respectively,
primarily  reflecting a combination of product mix associated with revenues from
the  Company's  most  recent   acquisitions,   which  are  primarily   wholesale
businesses,  as well as increased promotional activity during the holiday period
to improve sales.

                                       18

The  1-800-Flowers.com  Consumer  Floral  category gross profit and gross profit
margin  percentage  decreased during the three and six months ended December 28,
2008  by  20.0%  and  240  basis  points,   and  14.4%  and  180  basis  points,
respectively, over the prior year periods, as a result of decreased sales volume
and promotional pricing,  which characterized the retail sector during this past
holiday period.

The BloomNet Wire Service  category gross profit  increased during the three and
six  months  ended  December  28,  2008,  by 20.5% and 32.8%,  respectively,  as
compared to the prior year periods,  as a result of the  aforementioned  revenue
from the Napco  acquisition in July 2008, as well as increased revenue resulting
from market share gains and expanded  products and service offerings and pricing
initiatives.  Gross profit  margins  during the three months ended  December 28,
2008,  increased by 80 basis points in  comparison to the prior year as a result
of product  mix,  whereas  gross  profit  margins  decreased by 150 basis points
during the six months  ended  December 28,  2008,  reflecting  the impact of the
wholesale  margins  associated  with the Napco  product  line  during  its heavy
selling period which falls within the Company's first fiscal quarter.

The Gourmet Food & Gift Basket category gross profit  increased during the three
and six months ended December 28, 2008, by 3.7% and 7.1%, respectively, over the
prior  year  periods,  primarily  as a result of the  incremental  gross  profit
generated  by  DesignPac,  acquired in April 2008,  which also had the effect of
decreasing gross margin  percentage as DesignPac  products carry lower wholesale
margins.  Further negatively impacting the decreased gross profit margins during
the three and six months ended  December 28, 2008 was the increased  promotional
activity during the key holiday shopping period within the category's E-Commerce
and retail store sales channels, in comparison to the prior year periods.

The Home &  Children's  Gifts  category  gross  profit  during the three and six
months ended December 28, 2008, decreased by 19.3% and 16.9%, respectively, over
the prior  year  periods  as a result of the  aforementioned  revenue  declines,
offset in part by a higher gross  margin  percentage,  which  increased 80 basis
points to 48.3% and 70 basis  points to  47.0%,  respectively,  benefiting  from
enhanced product sourcing.

During the remainder of fiscal year 2009,  the Company  expects its gross margin
percentage  will improve  slightly in  comparison to the prior year from product
mix,  and  anticipated  gross  margin  improvements  in  most  of  its  existing
businesses through a combination of product sourcing,  fulfillment improvements,
fuel cost reductions and pricing initiatives, partially offset by reduced margin
percentage  contribution  from DesignPac,  which carries a lower wholesale gross
margin,  but a strong  overall  contribution  margin due to its  efficient  high
volume packaging and distribution operations.


Marketing and Sales Expense

                                                                                                    
                                               Three Months Ended                              Six Months Ended
                                  --------------------------------------------- ------------------------------------------------
                                  December 28,     December 30,                  December 28,     December 30,
                                      2008             2007         % Change         2008             2007          % Change
                                  --------------  --------------- ------------- ---------------  --------------- ---------------
                                                                  (in thousands)

  Marketing and sales                $88,370          $93,594        (5.6)%        $131,018        $136,373          (3.9)%
  Percentage of net revenues            26.8%            28.0%                         26.9%           28.4%


During the three and six months ended  December 28,  2008,  marketing  and sales
expenses decreased 5.6% and 3.9%  respectively,  and declined to 26.8% and 26.9%
of net revenues, from 28.0% and 28.4% of net revenues, as a result of brand mix,
including the impact of DesignPac, which has low operating costs relative to its
revenue, and the Company's expense reduction initiatives.  These programs, which
began in 2006, were designed to improve operating  leverage across the Company's
brands,  reducing  the  Company's  operating  expense  ratio by 290 basis points
through  fiscal 2008,  and have been  expanded and  accelerated  to mitigate the
revenue  reductions that have been associated with the current economic decline.
Within  marketing  and sales,  the Company  has  undertaken  programs  that have
reduced media, portal spending, and customer prospecting through catalogs, which
were not expected to generate  sufficient  returns in this challenging  economic
environment.  In addition,  initiatives such as catalog printing and co-mailing,
e-mail pricing  reductions and further  virtualization  of our consumer  service
platform to reduce fixed facility and labor, have enabled the Company to improve
its cost structure.

                                       19

During  the three and six months  ended December  28,  2008, the  Company  added
approximately 1,030,000 and 1,490,000 new E-commerce customers. Of the 2,402,000
and 3,442,000 total customers who placed  E-commerce orders during the three and
six months ended  December 28, 2008,  approximately  57.1% and 56.7% were repeat
customers, compared to 54.4% and 53.9% during the respective prior year periods,
reflecting the Company's  ongoing focus on deepening the  relationship  with its
existing  customers  as their  trusted  source for gifts and services for all of
their celebratory occasions.

During the  remainder of fiscal 2009,  the Company  expects that  marketing  and
sales expense will  continue to decrease in  comparison  to the prior year,  but
increase  slightly  as a  percentage  of net  revenues  due  to the  anticipated
continued  decline in sales.  This  decline is expected to be  mitigated  by the
aforementioned expense reduction  initiatives,  which include a 10% reduction in
the Company's salaried,  full-time labor force,  implemented at the beginning of
January 2009, as  well as reductions in variable labor  commensurate  with lower
order volumes.


Technology and Development Expense

                                                                                                    
                                               Three Months Ended                              Six Months Ended
                                  --------------------------------------------- ------------------------------------------------
                                  December 28,     December 30,                  December 28,     December 30,
                                      2008             2007         % Change         2008             2007          % Change
                                  --------------  --------------- ------------- ---------------  --------------- ---------------
                                                                  (in thousands)

  Technology and development          $5,169          $5,419          (4.6)%        $10,839           $10,654          1.7%
  Percentage of net revenues             1.6%            1.6%                           2.2%              2.2%


During the three  months  ended  December 28,  2008,  although  consistent  as a
percentage of net revenue,  technology and development expense decreased by 4.6%
as a result of the Company's cost saving  initiatives,  which included labor and
consulting   costs   reductions,   as  well  as  contract   re-negotiations   of
maintenance/license  agreements.  During the six months ended December 28, 2008,
although consistent as a percentage of net revenues,  technology and development
expense  increased by 1.7% in comparison  to the prior year period,  as a result
of the incremental  technology  and  integration   costs   associated  with  the
acquisitions of DesignPac and Napco.

During the three and six months ended  December 28, 2008,  the Company  expended
$9.6  million  and $21  million on  technology  and  development,  of which $4.4
million and $10.3 million has been capitalized.

The Company believes that continued  investment in technology and development is
critical to attaining its strategic objectives, and as a result of the Company's
revised revenue  expectations for the remainder of the year, the Company expects
that its spending for the remainder of fiscal 2009 will increase slightly,  as a
percentage of net revenues, in comparison to the prior year.

General and Administrative Expense

                                                                                                    
                                               Three Months Ended                              Six Months Ended
                                  --------------------------------------------- ------------------------------------------------
                                  December 28,     December 30,                  December 28,     December 30,
                                      2008             2007         % Change         2008             2007          % Change
                                  --------------  --------------- ------------- ---------------  --------------- ---------------
                                                                  (in thousands)

  General and administrative         $12,136          $15,448         (21.4%)        $27,652         $30,666           (9.8%)
  Percentage of net revenues             3.7%             4.6%                           5.7%            6.4%

General and administrative expense decreased 21.4% and 9.8% during the three and
six months ended December 28, 2008, respectively,  and by 90 basis points and 70
basis points of net revenues in comparison to the respective prior year periods,
as the prior year  periods  reflect the  achievement  of certain cash and equity
performance  based bonus targets,  which are not expected to be earned in fiscal
2009, (refer to Note 3 for further information on equity based compensation), as
well as cost reduction  initiatives,  offset in part by the incremental expenses
of DesignPac and Napco.

Although the Company has accelerated its cost reduction initiatives, as a result
of the Company's  revised revenue  expectations,  and the  incremental  expenses
associated  with DesignPac and Napco,  the Company  expects that its general and

                                       20

administrative  expenses  for the  remainder  of fiscal 2009 will  increase as a
percentage of net revenues in comparison to the prior year.


Depreciation and Amortization Expense

                                                                                                    
                                               Three Months Ended                              Six Months Ended
                                  --------------------------------------------- ------------------------------------------------
                                  December 28,     December 30,                  December 28,     December 30,
                                      2008             2007         % Change         2008             2007          % Change
                                  --------------  --------------- ------------- ---------------  --------------- ---------------
                                                                  (in thousands)

  Depreciation and amortization       $5,797           $4,967          16.7%         $11,485          $9,837           16.8%
  Percentage of net revenues             1.8%             1.5%                           2.4%            2.0%



Depreciation  and amortization  expense  increased by 16.7% and 16.8% during the
three and six months ended  December 28, 2008,  in comparison to the prior year,
as a result of capital  additions for technology  platform  improvements and the
incremental  amortization related to the intangibles  established as a result of
the acquisition of DesignPac in April 2008.

The Company believes that continued investment in its infrastructure,  primarily
in the areas of technology  and  development,  including the  improvement of the
technology  platforms,  are  critical to  attaining  its  strategic  objectives.
Although  the Company has begun  reducing its capital  expenditure  plan for the
remainder  of  fiscal  2009,  as a  result  of  the  Company's  revised  revenue
expectations   and  the  increase  in  amortization   expense   associated  with
intangibles established as a result of recent acquisitions,  the Company expects
that  depreciation  and  amortization  for the  remainder  of  fiscal  2009 will
increase  slightly as a percentage  of net revenues in  comparison  to the prior
year.

Goodwill and Other Intangibles Impairment

During the second  quarter  of fiscal  2009,  the  Company  assessed  the recent
performance  of its Home & Children's  Gift category  businesses and its plan to
resize this category based on the expectation of continued  weakness in the home
decor retail  sector.  The Plow & Hearth,  Wind & Weather,  HearthSong and Magic
Cabin  brands   experienced   lower  revenue   growth  than   anticipated   with
deteriorating  operating margins.  This shortfall was primarily  attributable to
decreased consumer spending as a result of the challenging economic environment.
As a result of this analysis,  impairment  charges related to goodwill and other
intangibles  totaling $20.0 million were recorded.  (Refer to Note 6 for further
details).

Other Income (Expense)

                                                                                    
                                                 Three Months Ended                Six Months Ended
                                             ---------------------------   ------------------------------
                                              December 28,  December 30,    December 28,     December 30,
                                                 2008          2007            2008             2007
                                             -------------  ------------   --------------  --------------
                                                                   (in thousands)

              Interest income                      $76           $295             $172            $473
              Interest expense                  (2,507)        (1,737)          (3,666)         (3,282)
              Other                                 18             12               27              30
                                             -------------  ------------   --------------  --------------
                                               ($2,413)       ($1,430)         ($3,467)        ($2,779)
                                             =============  ============   ==============  ===============

Other  income  (expense)  consists  primarily of interest  income  earned on the
Company's  investments and available cash balances,  offset by interest expense,
primarily  attributable  to the Company's  long-term debt and revolving line of
credit.

Net borrowing costs increased during the three and six months ended December 28,
2008,  in  comparison  to the  prior  year  periods, primarily  as a  result  of
incremental borrowings and related financing costs associated with the Company's
2008 Credit Facility (as defined below).

On August 28,  2008,  the  Company  entered  into a $293.0  million  Amended and
Restated  Credit  Agreement  with JPMorgan Chase Bank,  N.A., as  administrative
agent,  and a group of lenders  (the "2008  Credit  Facility").  The 2008 Credit
Facility  provides for  borrowings  of up to $293.0  million,  including:  (i) a
$165.0 million revolving credit commitment,  (ii) $60.0 million of new term loan
debt,  and (iii) $68.0  million of existing term loan debt  associated  with the

                                       21


Company's  2006  Credit  Facility.  Outstanding  amounts  under the 2008  Credit
Facility will bear interest at the Company's option at either:  (i) LIBOR plus a
defined  margin,  or (ii)  the  agent  bank's  prime  rate  plus a  margin.  The
applicable  margins for the Company's  existing  term loan and revolving  credit
facility  will range from 1.50% to 2.50% for LIBOR  loans and 0.50% to 1.50% for
base rate loans,  and the Company's new term loan will range from 2.00% to 3.00%
for LIBOR loans and 1.00% to 2.00% for base rate loans in each case with pricing
based upon the Company's leverage ratio. At closing of the 2008 Credit Facility,
the  Company  utilized  the  proceeds  of the new term loan to pay down  amounts
outstanding under its previous revolving credit facility.

Income Taxes

During the three and six months ended  December 28, 2008,  the Company  recorded
income tax expense of $9.5 million and $6.0 million,  respectively,  compared to
$12.9  million and $9.2 million  during the three and six months ended  December
30, 2007.  The Company's  effective tax rates for the three and six months ended
December  28, 2008 were 216.9% and 137.7%,  respectively,  compared to 40.2% and
40.5% during the  comparative  periods of the prior year.  The  effective  rates
during the three and six months ended  December 28, 2008,  reflect the impact of
non-deductible  goodwill  and  other  intangible  impairment  charges  of  $20.0
million.  Excluding these charges,  the effective rates during the three and six
months ended  December  28, 2008 would have been 39.4% and 39.3%,  respectively.
The adjusted  effective rates during the three and six months ended December 28,
2008 and December 30, 2007, differed from the U.S. federal statutory rate of 35%
primarily due to state income taxes, partially offset by various tax credits.

Liquidity and Capital Resources

At  December  28,  2008,  the  Company  had  working  capital of $72.2  million,
including cash and equivalents of $51.1 million,  compared to working capital of
$33.4  million,  including cash and  equivalents  of $12.1 million,  at June 29,
2008.

Net cash  provided by operating  activities  of $13.6 million for the six months
ended December 28, 2008 was primarily  attributable to net income,  adjusted for
non-cash charges related to goodwill and other intangible charges (approximately
$20.0 million),  and depreciation and amortization,  as well as seasonal changes
in working  capital  including  higher  accounts  payable and  accrued  expenses
associated with inventory purchases related to the previous and upcoming holiday
periods,  and increases in  receivables  due to the timing of customer  payments
related to DesignPac's wholesale business, as well as increases in inventory due
to acquired businesses, and timing of purchases for the upcoming holidays.

Net cash used in investing  activities of $22.8 million for the six months ended
December 28, 2008 was attributable to capital expenditures, primarily related to
the Company's technology and distribution infrastructure, and the acquisition of
Napco in July 2008. The purchase price of approximately $10.9 million,  includes
an up-front cash payment of $9.3 million,  net of cash  acquired,  and potential
"earn-out"  incentives,  which amount to a maximum of $1.6  million  through the
years ending July 2, 2012, upon achievement of specified performance targets.

Net cash  provided by financing  activities  of $48.1 million for the six months
ended  December  28,  2008 was  primarily  from bank  borrowings  related to the
Company's  2008 Credit  Facility,  net of the  repayment of bank  borrowings  on
outstanding  debt  and  long-term  capital  lease  obligations,  as well as debt
issuance costs.

In order to fund the increase in working  capital  requirements  associated with
DesignPac, and to provide operating flexibility, on August 28, 2008, the Company
entered  into a $293.0  million  Amended  and  Restated  Credit  Agreement  with
JPMorgan Chase Bank, N.A., as administrative  agent, and a group of lenders (the
"2008 Credit Facility").  The 2008 Credit Facility provides for borrowings of up
to $293.0 million,  including: (i) a $165.0 million revolving credit commitment,
(ii) $60.0  million of new term loan debt,  and (iii) $68.0  million of existing
term  loan  debt  associated  with  the  Company's   previous  credit  facility.
Outstanding  amounts  under the 2008 Credit  Facility  will bear interest at the
Company's option at either:  (i) LIBOR plus a defined margin,  or (ii) the agent
bank's  prime  rate plus a margin.  The  applicable  margins  for the  Company's
existing term loan and revolving  credit facility will range from 1.50% to 2.50%
for LIBOR loans and 0.50% to 1.50% for base rate loans,  and the  Company's  new
term loan will range from 2.00% to 3.00% for LIBOR  loans and 1.00% to 2.00% for
base rate  loans in each case with  pricing  based upon the  Company's  leverage
ratio. At closing of the 2008 Credit Facility, the Company utilized the proceeds
of the  new  term  loan to pay  down  amounts  outstanding  under  its  previous
revolving credit facility.  The repayment terms of the existing term loan remain
unchanged,  while the new term loan is required to be repaid in equal  quarterly
installments  of $3.0  million  beginning  in  December  2008,  with  the  final
installment payment due on August 28, 2013.

                                       22

At December 28, 2008, the Company had no outstanding amounts under its revolving
credit facility.

On January 21, 2008, the Company's Board of Directors  authorized an increase to
its stock  repurchase  plan  which,  when  added to the funds  remaining  on its
earlier  authorization,  increased the amount  available for repurchase to $15.0
million.  Any such purchases  could be made from time to time in the open market
and  through  privately  negotiated  transactions,  subject  to  general  market
conditions. The repurchase program will be financed utilizing available cash. As
of December 28, 2008, $13.6 million remains authorized but unused.

At December 28, 2008, the Company's contractual obligations consist of:

                                                                                                
                                                                      Payments due by period
                                        -----------------------------------------------------------------------------------
                                                                          (in thousands)
                                                          Less than 1           1-2                            More than 5
                                             Total               year         years       3 - 5 years                years
                                        -----------    ---------------    ------------   -------------     ----------------

Long-term debt, including interest        $129,330            $28,167         $65,239          $35,924                  $-
Capital lease obligations                       45                  6              21               18                   -
Operating lease obligations                 74,656             13,249          22,897           18,970              19,540
Sublease obligations                         7,293              1,340           3,387            1,625                 941
Marketing Agreement                         12,489              2,489          10,000
Purchase commitments (*)                    20,958             20,958               -                -                   -
                                        -----------    ---------------    ------------   --------------    ----------------
  Total                                   $244,771            $66,209        $101,544          $56,537             $20,481
                                        ===========    ===============    ============   ==============    ================


(*) Purchase  commitments  consist  primarily of inventory,  equipment  purchase
orders and online marketing agreements made in the ordinary course of business.

Critical Accounting Policies and Estimates

The Company's  discussion and analysis of its financial  position and results of
operations   are  based   upon  the   consolidated   financial   statements   of
1-800-FLOWERS.COM,  Inc.,  which  have been  prepared  in  accordance  with U.S.
generally  accepted  accounting  principles.  The preparation of these financial
statements requires management to make estimates and assumptions that affect the
reported  amount of assets,  liabilities,  revenue  and  expenses,  and  related
disclosure of contingent assets and liabilities. On an ongoing basis, management
evaluates  its  estimates,  including  those  related  to  revenue  recognition,
inventory and long-lived assets,  including goodwill and other intangible assets
related  to  acquisitions.  Management  bases its  estimates  and  judgments  on
historical  experience  and on various  other  factors  that are  believed to be
reasonable  under the  circumstances,  the  results  of which form the basis for
making  judgments  about the carrying values of assets and  liabilities.  Actual
results  may  differ  from  these  estimates  under  different   assumptions  or
conditions.  Management  believes the following  critical  accounting  policies,
among  others,  affect its more  significant  judgments  and  estimates  used in
preparation of its consolidated financial statements.

Revenue Recognition

Net revenues are generated by E-commerce  operations  from the Company's  online
and telephonic sales channels as well as other operations (retail/wholesale) and
primarily  consist of the  selling  price of  merchandise,  service or  outbound
shipping  charges,  less  discounts,  returns  and  credits.  Net  revenues  are
recognized upon product  shipment.  Shipping terms are FOB shipping  point.  Net
revenues  generated by the Company's  BloomNet Wire Service  operations  include
membership  fees as well as other  products  and service  offerings to florists.
Membership fees are recognized  monthly in the period earned, and products sales
are recognized upon product shipment with shipping terms of FOB shipping point.

Accounts Receivable

The Company  maintains  allowances  for doubtful  accounts for estimated  losses
resulting  from the inability of its customers or  franchisees  to make required
payments.  If the financial  condition of the Company's customers or franchisees
were to  deteriorate,  resulting  in an  impairment  of  their  ability  to make
payments, additional allowances may be required.

                                       23

Inventory

The Company  states  inventory at the lower of cost or market.  In assessing the
realization  of  inventories,  we are  required to make  judgments  as to future
demand  requirements and compare that with inventory levels. It is possible that
changes in consumer  demand could cause a reduction in the net realizable  value
of inventory.

Goodwill and Other Intangible Assets

Goodwill  represents the excess of the purchase price over the fair value of the
net assets  acquired  and is  evaluated  annually  for  impairment.  The cost of
intangible assets with determinable lives is amortized to reflect the pattern of
economic benefits consumed, on a straight-line basis, over the estimated periods
benefited, ranging from 3 to 16 years.

The Company performs an annual impairment test as of the first day of its fiscal
fourth  quarter,  or earlier if indicators  of potential  impairment  exist,  to
evaluate goodwill. Goodwill is considered impaired if the carrying amount of the
reporting unit exceeds its estimated fair value. In assessing the recoverability
of  goodwill,  the Company  reviews  both  quantitative  as well as  qualitative
factors to support its  assumptions  with regard to fair value.  Determining the
fair value of a reporting  unit is  judgmental in nature and requires the use of
significant  estimates  and other  assumptions,  including  revenue  growth  and
operating margins,  discount rates and future market  conditions,  among others.
Judgment  regarding the  existence of  impairment  indicators is based on market
conditions and operational performance of the Company. Future events could cause
the Company to conclude that impairment  indicators  exist and that goodwill and
other intangible assets associated with our acquired businesses is impaired.

Capitalized Software

The carrying  value of  capitalized  software,  both  purchased  and  internally
developed, is periodically reviewed for potential impairment indicators.  Future
events could cause the Company to conclude that impairment  indicators exist and
that capitalized software is impaired.

Stock-based Compensation

SFAS No. 123R requires the measurement of stock-based compensation expense based
on the fair value of the award on the date of grant. The Company  determines the
fair value of stock  options  issued by using the  Black-Scholes  option-pricing
model. The Black-Scholes  option-pricing  model considers a range of assumptions
related to  volatility,  dividend  yield,  risk-free  interest rate and employee
exercise behavior.  Expected  volatilities are based on historical volatility of
the Company's stock price. The dividend yield is based on historical  experience
and future  expectations.  The  risk-free  interest  rate is derived from the US
Treasury  yield curve in effect at the time of grant.  The  Black-Scholes  model
also  incorporates  expected  forfeiture  rates,  based on historical  behavior.
Determining these assumptions is subjective and complex, and therefore, a change
in the  assumptions  utilized could impact the  calculation of the fair value of
the Company's stock options.

Income Taxes

The Company  has  established  deferred  income tax assets and  liabilities  for
temporary  differences  between the financial reporting bases and the income tax
bases of its  assets and  liabilities  at enacted  tax rates  expected  to be in
effect when such assets or liabilities are realized or settled.  The Company has
recognized  as a deferred  tax asset the tax  benefits  associated  with  losses
related to  operations,  which are  expected to result in a future tax  benefit.
Realization  of this deferred tax asset assumes that we will be able to generate
sufficient  future  taxable  income so that these assets will be  realized.  The
factors that we consider in assessing the likelihood of realization  include the
forecast of future  taxable  income and available tax planning  strategies  that
could be implemented to realize the deferred tax assets.

It is the  Company's  policy to provide  for  uncertain  tax  positions  and the
related interest and penalties based upon  management's  assessment of whether a
tax benefit is  more-likely-than-not  to be sustained upon examination by taxing
authorities.  To the extent  that the  Company  prevails  in matters for which a
liability for an  unrecognized  tax benefit is established or is required to pay
amounts in excess of the liability,  the Company's effective tax rate in a given
financial statement period may be affected.

                                       24

Recent Accounting Pronouncements


In  December  2007,  the FASB  issued  Statement  No. 141  (Revised),  "Business
Combinations"  ("SFAS No.  141R") and SFAS 160,  "Non-controlling  Interests  in
Consolidated  Financial  Statements" ("SFAS  160").  SFAS No.  141R and SFAS 160
revise the method of accounting for a number of aspects of business combinations
and  non-controlling  interests,   including  acquisition  costs,  contingencies
(including  contingent assets,  contingent  liabilities and contingent  purchase
price), the impacts of partial and step-acquisitions (including the valuation of
net  assets  attributable  to  non-acquired   minority   interests),   and  post
acquisition exit activities of acquired businesses.  SFAS 141R and SFAS 160 will
be effective for the Company during the fiscal year beginning June 29, 2009. The
Company  cannot  anticipate  whether  the  adoption of SFAS No. 141R will have a
material  impact on its  results of operations  and  financial  condition as the
impact is solely dependent on the terms of any business combination entered into
by the Company after June 29, 2009.

On April 25,  2008,  the FASB  issued  FASB  Staff  Position  (FSP)  FAS  142-3,
"Determination  of the Useful Life of  Intangible  Assets."  This FSP amends the
factors that should be considered in developing renewal or extension assumptions
used to determine  the useful life of a recognized  intangible  asset under SFAS
No. 142, "Goodwill and Other Intangible Assets," or SFAS 142. The intent of this
FSP is to  improve  the  consistency  between  the useful  life of a  recognized
intangible  asset under SFAS 142 and the period of  expected  cash flows used to
measure the fair value of the asset under SFAS 141R and other generally accepted
accounting principles. This FSP is effective for financial statements issued for
fiscal years beginning after December 15, 2008, and interim periods within those
fiscal years. Early adoption is prohibited.  The Company is currently evaluating
the  impact,  if any,  that this FSP will  have on its  results  of  operations,
financial position or cash flows.


Forward-Looking Information and Factors that May Affect Future Results


Our disclosure and analysis in this report contain  forward-looking  information
about the Company's  financial results and estimates and business prospects that
involve  substantial  risks and  uncertainties.  From time to time,  we also may
provide oral or written forward-looking statements in other materials we release
to the  public.  Forward-looking  statements  give our current  expectations  or
forecasts of future events.  You can identify these  statements by the fact that
they do not relate strictly to historic or current facts. They use words such as
"will,"   "anticipate,"   "estimate,"  "expect,"  "project,"  "intend,"  "plan,"
"believe,"  "target," "forecast" and other words and terms of similar meaning in
connection with any discussion of future operating or financial performance.  In
particular,   these  include  statements  relating  to  future  actions,  future
performance,  new products and product categories, the outcome of contingencies,
such as legal proceedings,  and financial results.  Among the factors that could
cause actual results to differ materially are the following:

    o   the Company's ability:
        o  to achieve revenue and profitability;
        o  to reduce costs and enhance its profit margins;
        o  to manage the increased seasonality of its business;
        o  to effectively integrate and grow acquired companies;
        o  to cost effectively acquire and retain customers;
        o  to compete against existing and new competitors;
        o  to manage expenses associated with sales and marketing and necessary
           general and administrative and technology investments;
        o  to cost efficiently manage inventories; and
        o  leverage its operating infrastructure;
    o   general consumer sentiment and economic conditions that may affect
        levels of discretionary customer purchases of the Company's products;
        and
    o   competition from existing and potential new competitors.

                                       25

We  cannot  guarantee  that  any  forward-looking  statement  will be  realized,
although  we  believe  we  have  been  prudent  in our  plans  and  assumptions.
Achievement of future results is subject to risks,  uncertainties and inaccurate
assumptions.  Should known or unknown  risks or  uncertainties  materialize,  or
should  underlying  assumptions  prove  inaccurate,  actual  results  could vary
materially  from past results and those  anticipated,  estimated  or  projected.
Investors should bear this in mind as they consider forward-looking  statements.
We caution  readers not to place undue reliance on  forward-looking  statements,
which speak only as of the date of this report.


We  undertake  no  obligation  to publicly  update  forward-looking  statements,
whether as a result of new  information,  future  events or  otherwise.  You are
advised, however, to consult any further disclosures we make on related subjects
in our  Forms  10-Q,  8-K  and  10-K  reports  to the  Securities  and  Exchange
Commission. Our Annual Report on Form 10-K filing for the fiscal year ended June
29, 2008 listed  various  important  factors that could cause actual  results to
differ materially from expected and historic results.  We note these factors for
investors as permitted by the Private Securities  Litigation Reform Act of 1995.
Readers  can find  them in Part I,  Item 1A, of that  filing  under the  heading
"Cautionary  Statements Under the Private  Securities  Litigation  Reform Act of
1995".  We  incorporate  that  section  of that  Form  10-K in this  filing  and
investors  should refer to it. You should  understand that it is not possible to
predict or identify all such factors.  Consequently, you should not consider any
such list to be a complete set of all potential risks or uncertainties.









                                       26


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company's earnings and cash flows are subject to fluctuations due to changes
in interest  rates  primarily  from its investment of available cash balances in
money  market  funds  and  investment   grade  corporate  and  U.S.   government
securities,  as well as from  outstanding  debt.  As of December 28,  2008,  the
Company's  outstanding debt,  including current maturities,  approximated $118.7
million,  of which $118.6  million was variable  rate debt.  Each 25 basis point
change in  interest  rates  would have a  corresponding  effect on our  interest
expense of  approximately  $0.1 million and $0.2 million during the three months
and six  months  ended  December  28,  2008,  respectively.  Under  its  current
policies,  the Company  does not use interest  rate  derivative  instruments  to
manage exposure to interest rate changes.


ITEM 4.  CONTROLS AND PROCEDURES

Under the supervision and with the  participation  of our management,  including
the Chief Executive Officer and Chief Financial  Officer,  we have evaluated the
effectiveness  of the  design  and  operation  of our  disclosure  controls  and
procedures  pursuant to Exchange Act Rules 13a-15(e) and 15d-15(e) as of the end
of the  period  covered  by this  report.  Based on that  evaluation,  the Chief
Executive Officer and Chief Financial Officer have concluded that, as of the end
of the period covered by this report,  these disclosure  controls and procedures
are  effective  in  alerting  them in a timely  manner to  material  information
required to be disclosed in the Company's periodic reports filed with the SEC.

There were no changes in our internal control over financial  reporting (as such
term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f))  during the three
months ended December 28, 2008 that have materially affected,  or are reasonably
likely to materially affect, our internal controls over financial reporting.















                                       27


PART II. - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

From time to time,  the  Company  is  subject  to legal  proceedings  and claims
arising in the ordinary course of business. The Company is not aware of any such
legal  proceedings or claims that it believes will have,  individually or in the
aggregate,  a material  adverse effect on its business,  consolidated  financial
position, results of operations or liquidity.


ITEM 1A.  RISK FACTORS.

The Risk Factor  presented  below  should be read in  conjunction  with the risk
factors and information disclosed in our Annual Report on Form 10-K for the year
ended June 29, 2008.

The  financial  and  credit   markets  have  been  and  continue  to  experience
unprecedented  disruption,  which may have an adverse  effect on our  customers'
spending patterns and in turn our business,  financial  condition and results of
operations.

Consumer  spending  patterns are  difficult to predict and are  sensitive to the
general economic climate,  the consumer's level of disposable  income,  consumer
debt,  and overall  consumer  confidence.  The ongoing global  financial  crisis
affecting the banking  system and financial  markets has resulted in a low level
of consumer confidence. During our first and second fiscal quarters of 2009, the
volatility  and disruption in the financial  markets have reached  unprecedented
levels.  This  financial  crisis has  impacted  and may  continue  to impact our
business in a number of ways.  Included among these current and potential future
negative  impacts  are  reduced  demand and lower  prices for our  products  and
services. Declines in consumer spending has, during our second fiscal quarter of
2009,  and may continue to reduce our revenues,  gross margins and earnings.  We
are  currently  operating in  challenging  macroeconomic  conditions  which have
continued  into the third  quarter of fiscal  2009 and we believe  may  continue
during the remainder of fiscal 2009 and into fiscal 2010.

ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

The following table sets forth, for the months indicated, the Company's purchase
of common stock during the first six months of fiscal 2009,  which  includes the
period June 30, 2008 through December 28, 2008:

                                                                                            
                                                                          Total Number of          Dollar Value of
                                                                          Shares Purchased as      Shares that May Yet
                                                                          Part of Publicly         Be Purchased Under
                             Total Number of          Average Price       Announced Plans or       the Plans or
Period                       Shares Purchased        Paid Per Share       Programs                 Programs

-----------------------------------------------------------------------------------------------------------------
                                    (in thousands, except average price paid per share)

    6/30/08 - 7/27/08                    -                   $-                        -              $13,962
    7/28/08 - 8/24/08                    -                   $-                        -              $13,962
    8/25/08 - 9/28/08                    -                   $-                        -              $13,962
   9/29/08 - 10/26/08                  4.5                $6.87                      4.5              $13,932
  10/27/08 - 11/23/08                 55.1                $4.58                     55.1              $13,675
  11/24/08 - 12/28/08                 28.3                $3.23                     28.3              $13,583
                             ---------------    ----------------     --------------------
  Total                               88.9                $4.27                     88.9
                             ===============    ================     ====================

On January 21, 2008, the Company's Board of Directors  authorized an increase to
its stock repurchase plan that, when added to the $8.7 million  remaining on its
earlier  authorization,  increased the amount  available for repurchase to $15.0
million.  Any such purchases  could be made from time to time in the open market
and  through  privately  negotiated  transactions,  subject  to  general  market
conditions. The repurchase program will be financed utilizing available cash. As
of December 28, 2008, $13.6 remains authorized but unused.

                                       28



ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         The  Company's Annual Meeting of Stockholders was held on December 3,
         2008.

         The following nominees were elected as directors, each  to serve  until
         the 2011 Annual Meeting or until their respective successors shall have
         been duly elected and qualified, by the vote set forth below:

                                                                                           
         Nominee                                        For                                       Withheld
         ----------------------------   -----------------------------------   -----------------------------------------
         James F. McCann                            380,510,939                                   2,277,144
         Christopher G. McCann                      380,521,629                                   2,266,454

         The  following  Directors, who were  not  nominees for election at this
         Annual Meeting, will continue to serve on the Board of Directors of the
         Company:  Lawrence  Calcano,  James Cannavino,  John  J. Conefry,  Jr.,
         Leonard J. Elmore, Jan L. Murley, and Jeffrey C. Walker.

         The  proposal to ratify  the appointment of  Ernst & Young LLP  as  the
         Company's independent registered  public accounting firm for the fiscal
         year ending June 28, 2009 was approved by the vote set forth below:

                   For                                Against                                      Abstain
         -------------------------       -----------------------------------      ------------------------------------------

               380,703,500                           2,046,847                                     37,735


         There were no broker non-votes for this proposal.

ITEM 5.  OTHER INFORMATION

         None.

ITEM 6.  EXHIBITS

            31.1   Certifications pursuant to Section 302 of the Sarbanes-Oxley
                   Act of 2002.

            32.1   Certifications pursuant to 18 U.S.C. Section 1350, as adopted
                   pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

              10   Amendment to Employment Agreement for James F. McCann

              10   Amendment to Employment Agreement for Christopher G. McCann

















                                       29




                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                             1-800-FLOWERS.COM, Inc.
                                             (Registrant)




Date: February 6, 2009                       /s/ James F. McCann
-----------------------                      ----------------------------------
                                             James F. McCann
                                             Chief Executive Officer
                                             Chairman of the Board of Directors





Date: February 6, 2009                       /s/ William E. Shea
-----------------------                      -----------------------------------
                                             William E. Shea
                                             Senior Vice President of Finance
                                             and Administration and Chief
                                             Financial Officer