SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
              ----------------------------------------------------

                                  SCHEDULE 13D

                               (Amendment No. 17)

                    Under the Securities Exchange Act of 1934


                        SPELLING ENTERTAINMENT GROUP INC.
                                (Name of Issuer)

                     Common Stock, Par Value $.001 Per Share
                         (Title of Class of Securities)

                                   847807 10 4
                                 (CUSIP Number)

                            Michael D. Fricklas, Esq.
                                   Viacom Inc.
                                  1515 Broadway
                            New York, New York 10036
                            Telephone: (212) 258-6000

            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)



                                October 16, 1997
             (Date of Event which Requires Filing of this Statement)
        -----------------------------------------------------------------

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule  because of Rule 13d-1(b)(3) or (4), check the following box |_|.
Check the following box if a fee is being paid with this statement |_|.




CUSIP No. 847807 10 4

(1)       Name of Reporting Person
          S.S. or I.R.S. Identification No. of Above Person
                                    SEGI HOLDING COMPANY
          ----------------------------------------------------------------------
                                    I.R.S. Identification No. 65-0418084
          ----------------------------------------------------------------------

(2)       Check the Appropriate Box if a Member of Group (See Instructions)

          |_|  (a)
                  -------------------------------------------------------------
          |_|  (b)
                  --------------------------------------------------------------


(3)       SEC Use Only
                       ---------------------------------------------------------


(4)       Sources of Funds (See Instructions)          WC
                                             -----------------------------------


(5)       Check if Disclosure of Legal Proceedings is Required Pursuant to Items
          2(d) or 2(e).
                         -------------------------------------------------------


(6)       Citizenship or Place of Organization         Delaware
                                                --------------------------------


- --------------
Number of               (7)  Sole Voting Power
Shares                                            ------------------------------
Beneficially            (8)  Shared Voting Power           70,847,950
Owned by                                          ------------------------------
Each                    (9)  Sole Dispositive Power
Reporting                                         ------------------------------
Person With             (10) Shared Dispositive Power      70,847,950
--------------                                    ------------------------------


(11)      Aggregate Amount Beneficially Owned by Each Reporting Person
                                   70,847,950
          ----------------------------------------------------------------------

(12)      Check if the Aggregate Amount in Row (11) Excludes Certain Shares
          (See Instructions)
                              --------------------------------------------------

(13)      Percent of Class Represented by Amount in Row (11)
              78.07% (includes shares subject to currently exercisable warrants)
          ----------------------------------------------------------------------

(14)     Type of Reporting Person (See Instructions)        CO
                                                  ------------------------------




                                Page 2 of 11




CUSIP No. 847807 10 4

(1)       Name of Reporting Person
          S.S. or I.R.S. Identification No. of Above Person
                                   VIACOM INC.
          ----------------------------------------------------------------------
                                   I.R.S. Identification No. 04-2949533
          ----------------------------------------------------------------------

(2)       Check the Appropriate Box if a Member of Group (See Instructions)

          |_|  (a)
                  -------------------------------------------------------------
          |_|  (b)
                  --------------------------------------------------------------


(3)       SEC Use Only
                       ---------------------------------------------------------


(4)       Sources of Funds (See Instructions)          WC
                                             -----------------------------------


(5)       Check if Disclosure of Legal Proceedings is Required Pursuant to Items
          2(d) or 2(e).
                         -------------------------------------------------------


(6)       Citizenship or Place of Organization        Delaware
                                                --------------------------------


- --------------
Number of               (7)  Sole Voting Power
Shares                                            ------------------------------
Beneficially            (8)  Shared Voting Power           70,847,950
Owned by                                          ------------------------------
Each                    (9)  Sole Dispositive Power
Reporting                                         ------------------------------
Person With             (10) Shared Dispositive Power      70,847,950
--------------                                    ------------------------------


(11)      Aggregate Amount Beneficially Owned by Each Reporting Person
                                   70,847,950
          ----------------------------------------------------------------------

(12)      Check if the Aggregate Amount in Row (11) Excludes Certain Shares
          (See Instructions)
                              --------------------------------------------------

(13)      Percent of Class Represented by Amount in Row (11)
              78.07% (includes shares subject to currently exercisable warrants)
          ----------------------------------------------------------------------

(14)     Type of Reporting Person (See Instructions)        CO
                                                  ------------------------------




                                  Page 3 of 11




CUSIP No. 947807 10 4

(1)       Name of Reporting Person
          S.S. or I.R.S. Identification No. of Above Person
                                   SUMNER M. REDSTONE
          ----------------------------------------------------------------------
                                   I.R.S. Identification No.
          ----------------------------------------------------------------------

(2)       Check the Appropriate Box if a Member of Group (See Instructions)

          |_|  (a)
                  -------------------------------------------------------------
          |_|  (b)
                  --------------------------------------------------------------


(3)       SEC Use Only
                       ---------------------------------------------------------


(4)       Sources of Funds (See Instructions)      WC
                                             -----------------------------------


(5)       Check if Disclosure of Legal Proceedings is Required Pursuant to Items
          2(d) or 2(e).
                         -------------------------------------------------------


(6)       Citizenship or Place of Organization         United States
                                                --------------------------------


- --------------
Number of               (7)  Sole Voting Power
Shares                                            ------------------------------
Beneficially            (8)  Shared Voting Power           70,847,950
Owned by                                          ------------------------------
Each                    (9)  Sole Dispositive Power
Reporting                                         ------------------------------
Person With             (10) Shared Dispositive Power      70,847,950
--------------                                    ------------------------------


(11)      Aggregate Amount Beneficially Owned by Each Reporting Person
                                   70,847,950
          ----------------------------------------------------------------------

(12)      Check if the Aggregate Amount in Row (11) Excludes Certain Shares
          (See Instructions)
                              --------------------------------------------------

(13)      Percent of Class Represented by Amount in Row (11)
              78.07% (includes shares subject to currently exercisable warrants)
          ----------------------------------------------------------------------

(14)     Type of Reporting Person (See Instructions)        IN
                                                  ------------------------------




                                  Page 4 of 11




                  This  Amendment  No. 17 amends the  Statement  on Schedule 13D
filed  with  the  Securities  and  Exchange  Commission  on  March  7,  1993  by
Blockbuster  Entertainment  Corporation  ("BEC"),  Blockbuster  Pictures Holding
Corporation  ("Holdings"),  SEGI Holding Company  ("SEGI") and Repinvesco,  Inc.
("REPI"),  as amended (the  "Statement").  This  Amendment  No. 17 is filed with
respect to the shares of common  stock,  par value $.001 per share (the  "Common
Stock"),  of  Spelling  Entertainment  Group  Inc.  (the  "Issuer"),  a Delaware
corporation,  with its  principal  executive  offices  located at 5700  Wilshire
Boulevard, Los Angeles, California 90036. Capitalized terms used but not defined
herein have the meanings assigned to such terms in the Statement.


Item 3.   Source and Amount of Funds or other Consideration.
          --------------------------------------------------

          Item 3 is hereby amended and supplemented as follows:

          Purchases of Common Stock reported in this Amendment No. 17 were made
using working capital of Viacom International Inc.


Item 5.   Interest in Securities of the Issuer.
          ------------------------------------

          Item 5 is amended and supplemented as follows:

(a)       SEGI HOLDING  COMPANY is currently the beneficial  owner,  with shared
          dispositive and voting power, of 70,847,950  shares,  or approximately
          78.07%,  of the  issued  and  outstanding  Common  Stock of the Issuer
          (based on the number of shares of Common  Stock that were  reported by
          the Issuer to be issued and outstanding as of August 11, 1997).

(b)       VIACOM INC. is currently the beneficial owner, with shared dispositive
          and voting power, of 70,847,950  shares,  or approximately  78.07%, of
          the issued and  outstanding  Common Stock of the Issuer  (based on the
          number of shares of Common  Stock that were  reported by the Issuer to
          be issued and outstanding as of August 11, 1997).

(c)       MR. SUMNER M. REDSTONE is currently the beneficial  owner, with shared
          dispositive and voting power, of 70,847,950  shares,  or approximately
          78.07%,  of the  issued  and  outstanding  Common  Stock of the Issuer
          (based on the number of shares of Common  Stock that were  reported by
          the Issuer to be issued and outstanding as of August 11, 1997).





                                  Page 5 of 11






Transactions effected since the filing of Amendment No. 16 on September 25,
1997.

      DATE          NO. OF SHARE        PRICE*        WHEN AND HOW EXECUTED
     --------       ------------        ------       ----------------------
                                              
     09/25/97         114,000          $8.8840          Bear, Stearns,
                                                       New York, New York
     09/26/97           5,500          $8.7898                "
     09/29/97          12,000          $8.8750                "
     09/30/97          82,000          $8.9965                "
     10/01/97          94,500          $9.0000                "
     10/02/97          24,500          $8.9694                "
     10/03/97          13,800          $8.9366                "
     10/06/97          57,500          $8.9951                "
     10/07/97          17,800          $8.9867                "
     10/08/97          18,900          $8.8519                "
     10/09/97         145,900          $8.9994                "
     10/10/97          18,100          $8.8750                "
     10/13/97           8,300          $8.8562                "
     10/14/97         138,200          $9.0000                "
     10/15/97          14,300          $8.8750                "
     10/16/97         160,000          $8.9973                "

 *Price indicated is weighted average price of each day's aggregated purchases.




                  All of the above transactions were purchases.



Item 7.   Material to be filed as Exhibits.
          --------------------------------

99.1      Agreement  among  SEGI  Holding  Company,  Viacom  Inc.  and Sumner M.
          Redstone pursuant to Rule 13d-1(f)(1)(iii).





                                  Page 6 of 11




Signature
- ---------

           After reasonable inquiry and to the best of our knowledge and belief,
we certify that the  information  set forth in this Statement is true,  complete
and correct.


October 17, 1997                          SEGI HOLDING COMPANY


                                          By:  \S\  Michael D. Fricklas
                                               ------------------------------
                                               Name:  Michael D. Fricklas
                                               Title: Senior Vice President





                                  Page 7 of 11





Signature
- ---------

           After reasonable inquiry and to the best of our knowledge and belief,
we certify that the  information  set forth in this Statement is true,  complete
and correct.


October 17, 1997                          VIACOM INC.


                                          By:  \S\  Michael D. Fricklas
                                               ------------------------------
                                               Name:  Michael D. Fricklas
                                               Title: Senior Vice President,
                                                      Deputy General Counsel






                                  Page 8 of 11




Signature
- ---------

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this Statement is true,  complete and
correct.



October 17, 1997                          By:               *
                                               ------------------------------
                                               Sumner M. Redstone,
                                               Individually





*By: \S\  Philippe P. Dauman
     --------------------------
     Philippe P. Dauman
     Attorney-in-Fact under the
     Limited Power of Attorney
     filed as Exhibit 99.2 to the
     Statement, Amendment No. 11






                                  Page 9 of 11









                                  EXHIBIT INDEX
                                  -------------

Exhibit No.         Description
- -----------         ------------

99.1                Agreement  among SEGI  Holding  Company,
                    Viacom  Inc.  and  Sumner  M.   Redstone
                    pursuant to Rule 13d-1(f)(1)(iii).







                                 Page 10 of 11