FILED PURSUANT TO RULE 425
Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-6 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2006, and Quarterly Reports on Form
10-Q for the quarters ended March 31, 2007 and June 30, 2007, which are filed with the Securities
and Exchange Commission (the SEC) and available at the SECs Internet site (http://www.sec.gov).
The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any
intention or obligation to update any forward looking statements as a result of developments
occurring after the date of this communication.
Important Additional Information and Where to Find It
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS has filed with the SEC a
Registration Statement on Form S-4 containing a definitive Joint Proxy Statement/Prospectus and
each of SIRIUS and XM may file with the SEC other documents regarding the proposed transaction. The
Joint Proxy Statement/Prospectus was first mailed to stockholders of SIRIUS and XM on or about
October 9, 2007. INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE JOINT PROXY
STATEMENT/PROSPECTUS, AS WELL AS OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR
ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE
PROPOSED TRANSACTION.
Investors and security holders can obtain free copies of the Registration Statement and the
Joint Proxy Statement/Prospectus and other documents filed with the SEC by SIRIUS and XM through
the web site maintained by the SEC at www.sec.gov. Free copies of the Registration Statement and
the Joint Proxy Statement/Prospectus and other documents filed with the SEC can also be obtained by
directing a request to Sirius Satellite Radio Inc., 1221 Avenue of the Americas, 36th
Floor, New York, NY 10020, Attention: Investor Relations or by directing a request to XM Satellite
Radio Holdings Inc., 1500 Eckington Place, N.E. Washington, DC 20002, Attention: Investor
Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report on
Form 10-K for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007, and
its proxy statement for its 2007 annual meeting of stockholders, which was filed with the SEC on
April 23, 2007, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2006, which was filed with the SEC
on March 1, 2007 and its proxy statement for its 2007 annual meeting of stockholders, which was
filed with the SEC on April 17, 2007. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, is contained in the Joint Proxy Statement/Prospectus filed with the SEC.
***
The following is a press release issued on October 10, 2007.
FOR IMMEDIATE RELEASE
New Supporters of SIRIUS/XM Merger Urge FCC Approval
Consumer Benefits of the Merger Cited in Recent Filings
WASHINGTON, DC and NEW YORK, NY October 10, 2007 SIRIUS Satellite Radio (NASDAQ: SIRI) and
XM Satellite Radio (NASDAQ: XMSR) today highlighted additional support they have received for
their merger in recent weeks from Members of Congress, consumer advocates, automaker Kia Motors
and diverse on-air talent, including Charlie Daniels and Deepak Chopra. These recent filings with
the Federal Communications Commission (FCC) urge approval of the merger, noting the many benefits
the merger of XM and SIRIUS will offer consumers. The latest comments were added to the thousands
of favorable comments from individuals, as well as from organizations such as the NAACP, the
Latino Coalition, the League of Rural Voters and the Parents Television Council.
Members of Congress
Comments supporting the merger were filed by Rep. Eliot Engel (D NY), Rep. Rick
Boucher (D VA), Rep. Anthony Weiner (D NY) and Rep. Pete Sessions (R TX). Their
supportive comments focused on the mergers consumer benefits:
I believe that this merger will improve the variety and quality of
satellite radio services to consumers. (Rep. Eliot Engel, September 18, 2007)
The proposed merger should be considered in the context of a broad market definition,
which includes the entire marketplace for audio entertainment. Under such an
appropriate definition, the merger would combine only a small percentage of the
market, but would lead to significant pro-consumer benefits. I, therefore, believe the
merger is in the public interest and urge that the Commission approve it. (Rep. Rick
Boucher, September 4, 2007)
There is no doubt that the merger would be good for consumers of this service. A
merger will allow the two companies to pool their resources, cut costs through
economies of scale, boost innovation by bringing together their best and brightest
talent, and ultimately make more programming available to subscribers. (Rep.
Anthony Weiner, September 12, 2007)
Perhaps most impressively, the new a la carte offerings will pave the way for a unique
form of competition in the entertainment industry one based on the individual
programming preferences of listeners. (Rep. Pete Sessions, September 27, 2007)
Consumer Advocates
Two additional organizations, the Independent Womens Forum and Latinos in Information Sciences
and Technology Association (LISTA), joined the numerous independent advocacy groups that support
the merger, saying:
We believe a combined Sirius-XM will strengthen satellite radio and the broader
audio entertainment market, opening the door to expanded programming and production
opportunities for Latino technology professionals. (Jose A. Marquez, Latinos in
Information Sciences and Technology, October 9, 2007)
IWF is also interested in the increased efficiencies of a combined company and
greater competition from other audio providers that would increase the speed to
market of new and advanced technologies in satellite radio and audio entertainment.
These are exactly the kinds of byproducts fueled by a free market that would simply
not be possible without a merger of the two companies. (Michelle D. Bernard,
Independent Womens Forum, October 1, 2007)
Automaker
On behalf of the consumers who purchase their vehicles, Kia Motors America joined
other automakers such as Honda, Hyundai and Toyota, in expressing support for the
merger:
The merger between SIRIUS and XM will further enhance Kias goal of providing our
customers with high-quality, high-value products. We believe that it is in our
customers interest and the public interest to allow SIRIUS and XM to merger. (Kia
Motors, August 21, 2007)
On-Air Talent
Celebrated
Oldies music radio DJ Bruce Morrow (Cousin Brucie), American music legend Charlie Daniels, leader in mind-body medicine Deepak Chopra, and Elvis Presley Enterprises,
producer of Elvis Radio, made compelling arguments for the merger and the plethora of benefits a
combined SIRIUS-XM will offer consumers. In announcing their support, they said:
Satellite radio has given me an opportunity to have a more personal relationship
with listeners from all over the country, who can call in for one-on-one conversations
about health, spirituality, relationships and success. The merger between SIRIUS and XM
will help to ensure that positive programming like mine is available to a greater
number of listeners at lower prices than ever before. (Deepak Chopra, October 8, 2007)
Truckers were among the first satellite radio customers and many continue to be very
loyal listeners. They also will have a lot to gain from this proposed merger. Once
this deal is approved, truckers and others who spend many hours on the road will have
a greater range of programming choices and packages available to them. (Charlie
Daniels, October 2, 2007)
My contemporaries and I appreciate that the music that influenced our generation is
able to live on with satellite radio, and we are truly excited that this merger will
allow even more Americans to rediscover music that paved the way for todays hits. I
encourage the Department of Justice and the Federal Communications Commission to
continue to allow listeners to hear the unique programming satellite radio offers by
approving this merger as quickly as possible. (Cousin Brucie, September 26, 2007)
By giving consumers lower priced programming options and increased variety of
content, this combination proves to be in the public interest. So in the spirit of
consumer benefit for Elvis fans and radio listeners nationwide, I strongly encourage you to expeditiously authorize the proposed merger of SIRIUS and XM. (Jack Soden,
Elvis Presley Enterprises, October 5, 2007)
More information on the SIRIUS-XM merger can be found at www.SIRIUSmerger.com or
www.XMmerger.com.
# # #
About SIRIUS
SIRIUS, The Best Radio on Radio, delivers more than 130 channels of the best programming in all
of radio. SIRIUS is the original and only home of 100% commercial free music channels in
satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news,
talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of
the NFL, NASCAR and NBA, and broadcasts live play-by-play games of the NFL and NBA, as well as
live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only
$12.95.
SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service,
without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than
80 channels of talk, entertainment, sports, and 100% commercial free music.
SIRIUS Backseat TVtm is the first ever live in-vehicle rear seat entertainment featuring three
channels of childrens TV programming, including Nickelodeon, Disney Channel and Cartoon
Network, for the subscription fee of $6.99 plus applicable audio subscription fee.
SIRIUS products for the car, truck, home, RV and boat are available in more than 20,000 retail
locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sams Club,
RadioShack and at shop.sirius.com.
SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti,
Jaguar, Jeep®, Land Rover, Lexus, Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI,
Mitsubishi, Nissan, Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS in
its rental cars at major locations around the country.
Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
About XM
XM is Americas number one satellite radio company with more than 8.2 million subscribers.
Broadcasting live daily from studios in Washington, DC, New York City, Chicago, the Country Music
Hall of Fame in Nashville, Toronto and Montreal, XMs 2007 lineup includes more than 170 digital
channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio,
comedy, childrens and entertainment programming; and the most advanced traffic and weather
information.
XM, the leader in satellite-delivered entertainment and data services for the automobile market
through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Subaru, Suzuki and
Toyota is available in 140 different vehicle models for 2007. XMs industry-leading products
are available at consumer electronics retailers nationwide. For more information about XM
hardware, programming and partnerships, please visit http://www.xmradio.com.
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings
and the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as
anticipate, believe, plan, estimate, expect, intend, will, should, may, or words of
similar meaning. Such forward-looking statements are based upon the current beliefs and
expectations of SIRIUS and XMs management and are inherently subject to significant business,
economic and competitive uncertainties and contingencies, many of which are difficult to predict
and generally beyond the control of SIRIUS and XM. Actual results may differ materially from the
results anticipated in these forward-looking statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2006, and Quarterly Reports on Form
10-Q for the quarters ended March 31, 2007 and June 30, 2007, which are filed with the Securities
and Exchange Commission (the SEC) and available at the SECs Internet site (http://www.sec.gov).
The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any
intention or obligation to update any forward looking statements as a result of developments
occurring after the date of this communication.
Important Additional Information and Where to Find It
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS has filed with the SEC a
Registration Statement on Form S-4 containing a definitive Joint Proxy Statement/Prospectus and
each of SIRIUS and XM may file with the SEC other documents regarding the proposed transaction.
The Joint Proxy Statement/Prospectus was first mailed to stockholders of SIRIUS and XM on or
about October 9, 2007. INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE
JOINT PROXY STATEMENT/PROSPECTUS, AS WELL AS OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN
THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT
THE PROPOSED TRANSACTION.
Investors and security holders can obtain free copies of the Registration Statement and the
Joint Proxy Statement/Prospectus and other documents filed with the SEC by SIRIUS and XM through
the web site maintained by the SEC at www.sec.gov. Free copies of the Registration Statement and
the Joint Proxy Statement/Prospectus and other documents filed with the SEC can also be obtained
by directing a request to Sirius Satellite Radio Inc., 1221 Avenue of the Americas, 36th
Floor, New York, NY 10020, Attention: Investor Relations or by directing a request to XM
Satellite Radio Holdings Inc., 1500 Eckington Place, N.E. Washington, DC 20002, Attention:
Investor Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report
on Form 10-K for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007,
and its proxy statement for its 2007 annual meeting of stockholders, which was filed with the SEC
on April 23, 2007, and
information regarding XMs directors and executive officers is available
in XMs Annual Report on Form 10-K, for the year ended December 31, 2006, which was filed with
the SEC on March 1, 2007 and its proxy statement for its 2007 annual meeting of stockholders,
which was filed with the SEC on April 17, 2007. Other information regarding the participants in
the proxy solicitation and a description of their direct and indirect interests, by security
holdings or otherwise, is contained in the Joint Proxy Statement/Prospectus filed with the SEC.
***
SIRIUS
Media Relations
Patrick Reilly
212-901-6646
PReilly@siriusradio.com
Kelly Sullivan
Joele Frank, Wilkinson Brimmer Katcher
212-355-4449
ksullivan@joelefrank.com
XM
Media Relations
Nathaniel Brown
212-708-6170
Nathaniel.Brown@xmradio.com
Chance Patterson
202-380-4318
Chance.Patterson@xmradio.com