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Hello and welcome to Daily Crunch for September 3, 2021. As noted yesterday, most of TechCrunch has the day off so today’s newsletter is a little bit different than usual.

Up top let’s chat early-stage startups. The TechCrunch team spent an age this week cataloging a host of startups from Y Combinator’s marathon demo day, with our notes covering all presentations from day one and day two. We also yanked our favorites in two batches, in case you wanted to avoid the full download and want to skip straight to the highlights.

But that’s not all. We also dug into trends from the group and hopped on Twitter Spaces to chat about what we saw. Of course, Y Combinator is a single accelerator, but given its mammoth cohort sizes we pay extra attention to the trends that its startups detail.

That behind us, let’s take a moment to highlight some great stuff from newer TechCrunch reporters:

• TechCrunch boomerang Ryan Lawler has been busy digging into the fintech world, including a dive into the pros and cons of credit and debit cards at financial-focused startups. His look into Brex and Ramp’s diverging strategies was also a hit.
• Kate Park has dug into Asian startups, regulatory changes in South Korea that impact major smartphone players and news from Japan that could shake up Apple’s grip on its App Store.
• Christine Hall has been hall-ing ass, covering a barrage of startup funding rounds and product news. She even found time to dig into the Zoom-Box news while juggling the rest.
• Aria Alamalhodaei has been killing the transportation beat, bringing all sorts of news to the site, including coverage of the startup space race. Which isn’t always, well, very good news for the companies involved.
• Carly Page kicked off her TechCrunch tenure digging into hackers attacking employees returning to the office and has written a deluge of stories for TechCrunch including news this week that China is hacking Uyghurs on American soil.

Finally, Disrupt is coming up. So make sure that you have a ticket. As it’s a virtual event they are cheaper than they have been in years past, despite the event having perhaps its strongest content lineup ever. We’re excited!

With that, let’s head into the weekend — a long one here in the United States — and get some rest. What a week in the world at large and in our startup-focused niche. I’ll be taking all next week off, but I will leave the Daily Crunch in the very capable hands of one Greg Kumparak. — Alex

Cohort analysis is a basic tool for startups that need to better understand customer behavior, but many early-stage companies let it slide.

Grouping users into “buckets” is common practice at most startups, but robust cohort analysis uncovers trends and missed opportunities that young companies can pounce on.

Don’t wait to hire a senior marketing person or a consultant to start this critical work: In a guest column, Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, offers a detailed example explaining the value of this type of analysis.

If you have questions after reading this comprehensive step-by-step, please join us for a Twitter Spaces chat with Metrick on Tuesday, September 7, at 3 p.m. PDT/6 p.m. EDT. For details and a reminder, follow @TechCrunch on Twitter.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

TechCrunch wants to help startups find the right expert for their needs. To do this, we’re building a shortlist of the top growth marketers. We’ve received great recommendations for growth marketers in the startup industry since we launched our survey.

We’re excited to read more responses as they come in! Fill out the survey here.

Image Credits: Jonathan Metrick

Join Danny Crichton and Mary Ann Azevedo Tuesday, September 7, at 3 p.m. PDT/6 p.m. EDT on Twitter Spaces as they talk with Jonathan Metrick about fintech and growth marketing.